SlideShare une entreprise Scribd logo
1  sur  11
Liftshare makes many people happy!
We want a logo that also
makes people happy.
How do we come up with a happy logo?
Who has the best smile?
We think this one…guess who?
So we tried to capture it…
Here it is …
Perfect – a sense of happy travel
But how to use it:
Can we link ‘I’ & ‘share’ with a smile?
Can we simplify this?
Still not simple enough.
How about a single line? …
And, WOW, a perfectly placed mole to be
the point on ‘i'.
Ta Daaaa!
Smile logo evolution

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Smile logo evolution