SaaStr Annual 2018 is just weeks away. Find out how to get the most out of this “must attend” event for SaaS companies. This webinar will help you: Get the best insider tips and tricks to maximize your time. Identify and connect with key prospects pre-conference. Find the best parties and events for your company. Manage your time to attend the best sessions and networking events. If you’re attending SaaStr, or think you’d like to, this webinar is for you. If you can’t join the day of, register anyway and receive a copy of the slide deck and webinar recording. Speakers: BJ Lackland: CEO, Lighter Capital, Collin Stewart: CEO, Predictable Revenue, Rob Nelson: CEO, Grow and Germain Brion: VP Sales, Chargebee. We hope you’ll join us!

1. 11 Tips for
SaaStr 2018

2. Please feel free
to ask questions

3. Meet the Panel
BJ Lackland
CEO, Lighter Capital
Collin Stewart
CEO, Predictable Renevue
Germain Brion
VP Sales & Partnerships,
Chargebee
Rob Nelson
CEO, Grow

4. Goal Setting
Sales & marketing pre-conference meeting: Have
your sales and marketing teams meet before the
conference to discuss goals for the event, resources
to meet the goals, and tracking and measurement,
including defining what success metrics.
TIP 1

5. Prospecting
TIP 2
Compile a “wish list” of the individuals and top
prospects you want to meet with during SaaStr.

6. Prepping
TIP 3
Prep your team for working the booth—every person
at the booth should know their role, the process, the
goals, and work as part of a team to achieve those
goals.

7. Partnerships
TIP 4
Co-marketing opportunities: Find companies that are
trying to reach and connect with the same types of
customer companies you're targeting. Find ways to
partner to bring your audiences together, both
physically and digitally.

8. How to Stand Out
TIP 5
Be consistent with your branding. Booth signage, rep
attire, and swag can all help you stand out from the
crowd.

9. Guerilla Marketing
TIP 6
No budget to sponsor? Get creative!

10. Meetings at Conference
TIP 7
Do your homework about where to meet. Have it be a
convenient location near the conference that is not
too loud and comfortable seats

11. Qualifying Prospects at
the Conference
TIP 8
AWAF - Are we a fit? Solidify your process for
qualifying leads and determine who's
a fit

12. Booth Traffic
TIP 9
A booth is actually another source for inbound leads,
everyone that visits the booth should move through
the same
sales process as if they had come to us
via our website.

13. Attire
TIP 10
Wear comfortable but colorful shoes : "different"
shoes are a great ice breaker.

14. Sessions / Content
TIP 11
Create a Slack channel or other communication
method to share ideas and learnings from various
sessions with entire leadership team.

15. Questions?
?

16. Thank You
Predictable Revenue
Meena Sandhu, VP Marketing
meena@predictablerevenue.com
Grow
Joe Durfey, VP Partnerships
joe@grow.com
Chargebee
Germain Brion, VP Partnerships
germain@chargebee.com
Lighter Capital
Tom Malcolm, Partnerships
tmalcolm@lightercapital.com