Why List Your Home with Lela Ashkarian, 305-395-0814

Lilas “Lela”
Ashkarian, P.A.
305-395-0814
REALTOR®
ABR,CRS, e-PRO, GRI
C2X,Author
Your Real Estate
RainMaker For Life
www.SearchFloridaKeysHomes.com

Lilas “Lela” Ashkarian, P.A.
305-395-0814
REALTOR®, CRS, e-PRO, GRI /Author
Your Real Estate RainMaker For Life
A LITTLE MORE ABOUT THE WoW YOU REALTOR…
• Lela is a High-Tech maven. She is a consistent
top Producer and a specialist in Luxury Homes,
and she has sold more than $200 Million since
entering the real estate business in 1997.
• Lela’s website
www.SearchFloridaKeysHomes.com is promoted
across the Internet on real estate websites like
NUMBER1EXPERT.COM, 123MOVERS.com,
Immobel.com, IRED.com, RealEstateABC.com,
Homes.com, HarmonHomes.com, Trulia, Zillow
and many more.
• Lela has achieved many milestones and
designations of which include Certified
Residential Specialist (CRS), ABR, Buyers
Representative,
e-PRO; Graduate of REALTOR ® Institute (GRI),
NUMBER1EXPERT, is a member of the Coldwell
Banker ® International Diamond Society and has
been a member of CBSREC’s Elite Agent Circle
since its inception in 2007.
REALTOR®,ABR, CRS, e-PRO, GRI,
C2X /Author

305-395-0814
CRS, e-PRO, GRI /Author
My Mission Statement is focused on
“What's In It for You“.
In harmony with this purpose, I provide a smooth,
understandable, and stress-free experience when
buying or selling your home. I treat all my clients the
way I would like to be treated. I listen to each person
with a true desire to understand their wants and needs.
I offer exceptional service and respect and provide a
proven marketing plan that solves the customer’s
problem of selling their property. I do what is right, not
what is easy by working every day to focus on your
goals. I fully explain all of your options in every
situation, which gives you knowledge to make
informed decisions.
- Lela

305-395-0814
ABOUT LELA
As a Real Estate Consultant for Coldwell Banker Schmitt Real Estate, a primer
real estate company of the Florida Keys area. With over 23+ years of
experience in the industry, Lela is highly regarded by co-workers and clients for
her professionalism and keen industry knowledge. On a daily basis, she is
primarily engaged advertising ocean and beach front properties, screening
potential buyers, setting up appointments, and researching competitive market
prices.
That's what this business is all about for Lela Ashkarian, PA, ABR CRS, GRI, e-
PRO here at the Key Colony Beach, Duck Key and Marathon Florida
Keys. She built her reputation on giving information with clear interpretation,
insight that protects, inspiration that encourages, evaluation rooted in
experience, meaning behind each decision, relationships with service, and
conscious guidance based on integrity. Together with her Team, WE are:
 COMMITTED: We never give up and face challenges with optimism.
 COMMUNICATION: We practice clear, open and honest communication.
 RESPECT: We respect the thoughts and time of those around us.
 EXCELLENCE: We always choose to do the right thing.
 LOYALTY: We seek to motivate and inspire those around us.
 HUMBLE: We are thankful and check our ego's at the door.
 OWN IT: We are accountable and take responsibility for our actions.
 WELL BALANCED: With our commitments and our temperaments.
 PROACTIVE: We innovate and constantly improve.
 UNITY: We have fun and celebrate the journey TOGETHER!

305-395-0814
ABOUT LELA
So the next time you're in a conversation with a friend, at work, a family
member, at a celebration party, or a neighbor walking his dog in the park;
and they mention; or you notice; that they may need help, feel comfortable
knowing that when you introduce them to us, you are introducing them to
us because they will be delighted you did. The best way to introduce us to
the people you care about who need help is simply help out. Take out your
cell phone, look up our number, 305-395-0814 and call Lela immediately;
and we can talk about how I can help.
Lela, has been granted numerous awards including Marathon Regional
Sales Leader for the 2008-2009 by the International Diamond Society. Lela
credits her success to her strong work ethic and inherent interest in the
real estate industry. She contributes to various charities and affiliations
including the Children's Charitable Foundation. The Armenian Missionary
Association of America, Habitat for humanity and Local Evangelical groups.
In her spare time, she enjoys reading, fishing, hiking, traveling and
inspiring people to find their purpose and voice in life. In recognition of
professional destination and to further acknowledge personal and
academic achievements of note, Lela Ashkarian was included in the
2010/2011 Princeton Global Network Registry. This honor is bestowed
upon only the most distinguished individuals and is offered only by
invitation.
Thank you for your precious time.
www.SearchFloridaKeysHomes.com, Lela Ashkarian, 305-395-0814,
txt/cell lela@cbschmitt.com

305-395-0814

305-395-0814
WEBSITE:
One of the areas that set our Team apart from the competition is our
commitment to technology. Lela created a dynamic website to
service people wanting real estate information.
Visit www.SearchFloridaKeyshomes.com
,ww.FloridaKeysLocation.com, www.MyHomesInTheKeys.com to view:
Entire MLS Listings, What's New, Loan Qualifier, E-mail Access to us 24
hours/day, Free Reports, Free Property Analysis and much more…
INTERNET:
www.SearchFloridaKeysHomes.com,www.floridakeysproperties.net,
www.MyFloridaKeysRealEstate.com, www.lelahomefinder.com,
www.FloridaKeysLocation.com, www.MyHomesInTheKeys.com and
many more.

305-395-0814
INTERNET:
Your home will be included on the above-mentioned websites .
PRINT ADS:
Coldwell Banker Schmitt Real Estate Co is committed to providing a
wide variety of print advertising available through fine publications.
Placement of print ads will be determined after careful
consideration of your target market.
• duPont Registry Magazine
• Unique Homes Magazine, includes special Coldwell Banker
Previews section
• Homes & Land Magazine: Every month on racks countywide
• Real Estate Guide: Every month on racks countywide
• Real Estate Book: Every month on racks countywide
• Keynoter: Every Wednesday and Saturday (Keys-wide
circulation)
• Virtual Tour 24/7
• Youtube.com/aslanlela 24/7
• Hot Marketer via Mass Email Out to Targeted Buyers

305-395-0814
LELA’S EXPERIENCE & EXPERTISE
AT WORK FOR YOU
• Lela is The number Five in the Entire Florida Coldwell Banker agents. She is the Listing, Selling,
Marketing, Promoting and handling all her customers, clients needs. She answers all her phone
calls and emails promptly. Sales Leader for 2008 for Marathon and Middle Keys Region. Lela is
ranked In the top 3% Designated and Certified Internet Professional e-PRO, Certified Residential
Specialist (CRS) and Graduate Institute of Realtor (GRI). Buyer's Agent representation. Author,
The Crossing, Visit her website and know more about her and her dedication in life and business.
Make the rest of your life the best of your life. Call Lela Today 305-395-0814 private line.
• Since 1998 Top Producing Agent For CBSREC Marathon office
• Lela is ranked In the top 3% Designated and Certified Internet Professional e-PRO, Certified
Residential Specialist (CRS) and Graduate Institute of Realtor (GRI). Buyer's Agent representation
• There Is An 87% Better Chance To Purchase Or Sell Your Property With Lela Over Any Other
Company - Learn More!
• Look no further when searching for the right real estate agent. I have proven results that can
make all of your real estate endeavors lucrative and stress-free. I am confident you won't be
disappointed. Here's the top 10 proven reasons why I am a top expert who can make this sale the
best one yet!
• 1. As a result of direct, prompt and highly techno savvy communications skills you have an 87%
chance of selling your home in the Florida Keys
• As a result of my guaranteed customer service 90% of my business comes from my past
customers and clients
• I am the Realtor in Monroe County Florida Keys who sells 87% of her listings on the Internet.
• Two out of every five of my customers are referred to me
• My passion for Real estate results in 80% of repeat business

305-395-0814
AT WORK FOR YOU (Cont.)
• As a Member of the Elite Circle with Coldwell Banker Schmitt Real Estate, I work with the top
25 Agents Keys Wide
• We are relied upon by all local information resources. Our company market knowledge puts
us in the #1 position as your best resource in the Keys.
Expertise:
• Specializing in waterfront, oceanfront, beachfront, canal front properties in Duck Key, Grassy
Key, Coco Plum, Key Colony Beach. Marathon, Cudjoe, Key West
• Buyers will have full access to ALL homes available on the Marathon, Duck Key, Key Colony
Beach and Islamorada market, even listings not yet on the MLS, through my professional
Florida real estate affiliations. - My expert local knowledge of the Marathon, Duck Key, Key
Colony Beach and Islamorada area should be invaluable to buyers, not just in terms of real
estate, but also schools, neighborhoods, the local economy, and more.
• Every local real estate market absolutely has its own trends and opportunities. This can vary
greatly, even one neighborhood to the next. Marathon, Duck Key, Key Colony Beach and
Islamorada is no different! It's my job to steer your buyers into this opportunity. I help home
buyers make decisions, and I'll make sure that YOU get the best value for your house when
selling with Lela.
• Negotiating with buyers can be stressful. I will help you negotiate, so that the final contract
includes your best possible terms and conditions. And prior to closing, I will make you fully
aware of any and all terms and conditions are in your benefit.
• Contracts are full of complicated terms and clauses that can greatly affect the future sale of
your house.
Thus, I will give you the full benefit of my real estate knowledge and experience.

305-395-0814
Credentials:
• PA (Professional Associates)
• ABR, (Accredited Buyer’s Representative
• CRS (only 5% of The National Association of Realtors)
• GRI (Only 3% of National Association of Realtors
• Previews Specialist (Coldwell Banker Upscale Properties
International Designation)
• e-PRO (First Internet Professional in Monroe County. Certified
since 1999)
Languages:
· French
· Arabic
· Armenian
· English
· Korean

305-395-0814
About Me: Expertise & Qualifications
Specialities
• Middle Keys
Background
• American Embassy secretary,
Department of Defense,
Fire Department Senior Staff Monroe County, Marathon Airport Manager, and
Real Estate Consultant since 1997 Top Coldwell Banker agent
Awards & Certifications
• International President’s Circle Award, ABR, CRS, GRI, e-PRO first one in Monroe
County 1999
• Negotiations skills sets me apart from my competition
• None Threatening approach
• Compassionate , caring, diligent, knowledgeable, audacious, to the point.

305-395-0814
Here are some of the lessons in “The Crossing” as
it relates to how I approach helping my clients
buy or sell a house.
• I have learned to be empathetic, intentionally
giving attention and listening to my clients’
needs. This has elevated me and separated
me from the crowd.
• The Crossing is authored by Lela Ashkarian
and it's about ...The Crossing captures the
essence of a young woman on the brink of
disaster yet imbued with determination to more than survive,
to thrive. From the embattled shores of Lebanon to the palm-
studded beaches of Key West, Lela Ashkarian weaves a
fascinating and inspiring story of courage, ambition, and
transformation. The title symbolizes many successful crossings
in her life—spiritual, emotional, financial, and physical—
affording the reader an opportunity for self-examination in the
mirror of her amazing life.

305-395-0814
WHAT MY CLIENTS ARE
SAYING
I just wanted to let you know how pleased I am that Lela has closed the sale of
our property there. My brother James and I were very impressed with Lela, she is
a treasure. I deal with a lot of people in business and you see all kinds but your
staff there was professional in all phases from marketing and canvassing our
property to follow ups on all showings.
Call C.
Hi Lela, it was a great experience working with you. You have a wonderful
attitude and outlook on life, and you are great at your profession. I truly look
forward to referring people to you when the opportunity arises. I wish you all
the best, as you certainly deserve it. Warmest regards
Wayne R.
I have known Lela for many years as an honest, creditable individual whom I
consider to be a top Real Estate Expert. Lela is totally committed to satisfying her
clients real estate needs to the fullest. Her professional abilities, organizational
skills, coupled with a warm and caring personality, place Lela at the very top of her
profession. If you are interested in either selling or purchasing real estate, Lela
Ashkarian must be your first choice.
by Joe P.

305-395-0814
KEY FEATURES I USE TO SELL YOUR
HOME
• Professional Photography
• Professional Floor Plans
• Property Feature Sheets
• Your home on Hundreds of websites
• For Sale sign and lock box for easy showings
• Regular contact & feedback on all showings &
inquires
• Promote your property to other agents who have
potential buyers for your home
• Coming Soon Campaign
• Strategic Online Marketing
• Exposure of home to Buyer Database

S T A G I N G
305-395-0814

P R E M I U M
P H O T O G R A P H Y
305-395-0814

V I D E O G R A P H
Y
305-395-0814

P O I N T S O F D I F F E R E N C E
What sets CBSREC
apart from other real
estate companies?
305-395-0814

We are a “Single Agency” company
 Single agency means that legally,
 Will represent you and your interests above all others
including my own
 Will provide the full spectrum of representation to you
including the fiduciary responsibilities of loyalty,
confidentiality and obedience
 Will present all offers and counteroffers in a timely
manner
 Will disclose all known facts that materially affect the
value of your property and are not readily observable.
 Most other companies are Transactional Brokerages
meaning they represent “the transaction”.
305-395-0814

Our “Premier Real Estate Success Systems™” (PRESS)
 I am supported by a network of the
most advanced Business Support
Systems to get your property SOLD at
the highest price possible under the most
favorable terms and within the time this market
will allow.
Guaranteed service standards
 We develop service standards based on what we
hear from our customers, and I put our service
standards in writing with the Coldwell Banker
Schmitt Real Estate “Seller’s Services Guarantee.”
305-395-0814

Listening to our customers
 I continually survey our customers to find out
what is important to them. For me, the listening
and learning never stops.
Proven Results
 COLDWELL BANKER®
has the highest overall
satisfaction for repeat home buyers among
national full-service real estate firms*
*J.D. Power and Associates 2007Home Buyer/Seller Satisfaction StudySM. based on responses from 4,977 home
buyers and sellers. Study conducted for Cendant Corporation by J.D. Power and Associates.
305-395-0814

Seller’s “Every Day Until It’s Sold”
Proven Marketing Program
 The “Every Day Until It’s Sold” marketing program
ensures that all available products and techniques
are brought to bear on the sale of your property
 I carry out my promises through a proven Marketing
Action Plan customized to meet your needs .
305-395-0814

Every Day Until It’s Sold
305-395-0814
Our Every Day Until It’s Sold marketing plan
is designed to deliver on those priorities and
get your property sold.
Every Day Until It’s Sold has been the designation for our marketing and
sales program for over 15 years. The program’s strategy and tactics
continually evolve with developments affecting the avenues through which
buyers find the properties they purchase, as well as the current realities of
the local, national and international real estate markets. We monitor the
latest research and news, we survey our buyers and sellers on an ongoing
basis, and we evaluate trends and opportunities.
Every Day Until It’s Sold integrates an array of internet-based and
traditional real estate sales tools and tactics. It combines Coldwell Banker
Schmitt’s Keys-wide presence, sales leadership and 62 years of local
expertise with the strength and global reach of the Coldwell Banker brand
with to operate a state-of-the-art program designed to bring your property
maximum exposure and make it easy for prospects to connect.

Every Day Until It’s Sold
Program elements:
 Web Advertising
 Multiple Websites exposure as nearly 9 out of 10 buyers search the Internet for
homes and information on the process, the following are representative of the
nearly 200 sites on which CBSREC listings appear:
Seller’s“Every Day Until It’s Sold”
Proven Marketing Program
 Realestatefloridakeys.com
 coldwellbanker.com
 Realtor.com
 ColdwellBankerLuxury.com
 Openhouse.com
 Realestate.yahoo.com
 base.Google.com
 MSN.com
 Trulia.com
 Frontdoor.com
 Livingchoices.com
 Worldproperties.com
 Oceanhomes.com
 Lakefronthomes.com
 Riverfronthomes.com
 Century21.com
 ERA.com
 BHGRealEstate.com
 Zillow.com
 AOL.com
 WSJ.com
 Paradym
 State of Florida IDX
 Key West MLS
 Florida Keys MLS
 Move.com
 Excite
305-395-0814

M E E T I N G Y O U R N E E D S
Selling Process
305-395-0814

305-395-0814
L E T ’ S K E E P I N T O U C H
• The number one complaint from every
seller is communication
• I want you to be comfortable throughout the
process
• I will communicate on a weekly basis
• I will provide you with your home’s performance
in the market: showing feedback and market
changes
• We will be working together with you to create
the best strategy to sell your home

ARE YOU READY TO PUT ME TO WORK
?
305-395-0814

305-395-0814
REALTOR®, ABR,CRS, e-PRO, GRI, C2X /Author
www.SearchFloridaKeysHomes.com

Why List Your Home with Lela Ashkarian, 305-395-0814

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Why List Your Home with Lela Ashkarian, 305-395-0814