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BRANDS AND BRANDING ROOTED IN THE BC ERA
BY
EVANGELIA PSYLLA
May, 2016
Brandr (v.)
EGYPT CHINA
GREECE ROME
ANCIENT EGYPT
ANCIENT EGYPT
Branded cattle practices (2700 BCE) (demonstrate ownership)
ANCIENT EGYPT
Bricks and Pottery (representation of the work of specific teams or name of leader)
ANCIENT EGYPT
Personal branding of rulers (pyramid construction, sarcophagi, sculpture exhibition)
ANCIENT CHINA
(Shang China 2000-1500BCE)
ANCIENT CHINA
Evolution of writing systems
ANCIENT CHINA
Marking technique (pottery, figures, bamboo leaves, stone, bronze, turtle shells)
Crests of kin groups (”zu”...
ANCIENT CHINA
Tomb of Fu Hao, wife of the King Wu Ding
ANCIENT CHINA
First cylinder seals
ANCIENT GREECE
&
ANCIENT CRETE
ANCIENT CRETE
Knossos Palace
ANCIENT CRETE
Marked disc seals for goods and property indication (stone, bone, wood)
ANCIENT GREECEATHENIAN INDUSTRIAL REVOLUTION (550 BCE)
Marking of pottery by craftsmen & painters
ANCIENT GREECE
Olympic Games – First branded event
ANCIENT ROME
ANCIENT ROME
Markings used as trademarks
ANCIENT ROME
Mass production of branded oil lamps
ANCIENT ROME
Personal branding : Caesar
ANCIENT ROME
First branded sewer system (Senātus Populusque Rōmānus)
CONCLUSION
-Brands did exist before 20th century, but they are called ”proto-brands”
-Main branding purposes:
1. Marking o...
THANK YOU
REFERENCES
Anttiroiko, A. (2014), The Political Economy of City Branding, Routledge, New York
Bakır, Güven. Sophilos. Ein ...
Brands and Branding Rooted in the BC Era
Brands and Branding Rooted in the BC Era
Brands and Branding Rooted in the BC Era
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Brands and Branding Rooted in the BC Era

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This presentation, following a regional approach, discusses the different formats of branding in the BC era through Egyptian, Chinese, Greek and Roman archetype examination.

Publié dans : Marketing
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Brands and Branding Rooted in the BC Era

  1. 1. BRANDS AND BRANDING ROOTED IN THE BC ERA BY EVANGELIA PSYLLA May, 2016
  2. 2. Brandr (v.)
  3. 3. EGYPT CHINA GREECE ROME
  4. 4. ANCIENT EGYPT
  5. 5. ANCIENT EGYPT Branded cattle practices (2700 BCE) (demonstrate ownership)
  6. 6. ANCIENT EGYPT Bricks and Pottery (representation of the work of specific teams or name of leader)
  7. 7. ANCIENT EGYPT Personal branding of rulers (pyramid construction, sarcophagi, sculpture exhibition)
  8. 8. ANCIENT CHINA (Shang China 2000-1500BCE)
  9. 9. ANCIENT CHINA Evolution of writing systems
  10. 10. ANCIENT CHINA Marking technique (pottery, figures, bamboo leaves, stone, bronze, turtle shells) Crests of kin groups (”zu”) with names on them  ”pottery”  “flag”  ”cooking pot”  ”wine vessels”  ”horse plume”  ”fence”  ”stone”  ”wood”
  11. 11. ANCIENT CHINA Tomb of Fu Hao, wife of the King Wu Ding
  12. 12. ANCIENT CHINA First cylinder seals
  13. 13. ANCIENT GREECE & ANCIENT CRETE
  14. 14. ANCIENT CRETE Knossos Palace
  15. 15. ANCIENT CRETE Marked disc seals for goods and property indication (stone, bone, wood)
  16. 16. ANCIENT GREECEATHENIAN INDUSTRIAL REVOLUTION (550 BCE) Marking of pottery by craftsmen & painters
  17. 17. ANCIENT GREECE Olympic Games – First branded event
  18. 18. ANCIENT ROME
  19. 19. ANCIENT ROME Markings used as trademarks
  20. 20. ANCIENT ROME Mass production of branded oil lamps
  21. 21. ANCIENT ROME Personal branding : Caesar
  22. 22. ANCIENT ROME First branded sewer system (Senātus Populusque Rōmānus)
  23. 23. CONCLUSION -Brands did exist before 20th century, but they are called ”proto-brands” -Main branding purposes: 1. Marking of ownership 2. Differentiation of goods 3. Emphasis on the quality and origin of goods 4. Adding value and emphasizing the reputation of land and individuals (rulers) -Brands played a critical role for stakeholders too -Brand evolution as a movement to greater complexity in character
  24. 24. THANK YOU
  25. 25. REFERENCES Anttiroiko, A. (2014), The Political Economy of City Branding, Routledge, New York Bakır, Güven. Sophilos. Ein Beitrag zu seinem Stil. Mainz 1981. Beazley, John. Attic Black-Figure Vase-Painters, Oxford 1956, p. 37-42. Bourbon, F. ed. (2004), Drevne civilizacije: Velike kulture svijeta, The original title - Lost Civilizations: Rediscovering the Great Cultures of the Past, Mozaik Knjiga, Zagreb Braun, T. (2004). The philosophy of branding: Great philosophers think brands. London: Sterling, VA. Brodribb, G. (1992), Roman Bricks and Tile, Phoenix, Vol. 46, No. 1, p. 82-84. Cavaliere, B. ed. (2007), Art of the Classical World in the Metropolitan Museum of Art, Metropolitan Museum of Art, New York Cultural China, Shang Dynasty (1600 BC - 1046 BC), http://history.cultural-china.com/en/182History6983. html, accessed May 2, 2016. Harring, B.J.J., Kaper, O.E., Van der Moezel, K. and Soliman, D. (2011), Symbolising Identity: Identity Marks and Their Relation to Writing in New Kingdom Egypt, Ph.D. research project, Leiden University, Leiden Hughey, J. R., Paschou, P., Drineas, P., Mastropaolo, D., Lotakis, D.M., Navas, P.A. Michalodimitrakis, M. and Stamatoyannopoulos, J.A. (2013), “A European Population in Minoan Bronze Age Crete“, Nature Communications, No. 4, p. 1-7. Immerwahr, Sara A. (1999), Aegean Painting in the Bronze Age. University Park, PA: Pennsylvania State University Press. Johns, C. (1963), „Gaulish Potters‘ Stamps“, Antiquaries Journal, Vol. 43, No. 2, p. 288–289. Jowett, G. S. and O’Donnell, V. (2012), Propaganda and Persuasion, 5th edition, Sage Publications, Thousand Oaks Keightley, D. N. (1978), Sources of Shang History: The Oracle-Bone Inscriptions of Bronze Age China, University of California Press, London Khan Academy, Sophilos: A New Direction in Greek Pottery. https://www.khanacademy.org/partnercontent/british-museum/europe1/bm-ancientgreece/a/sophilos-a-new-direction-in-greek-pottery, accessed May 2, 2016. Khan, S. U. and Mufti, O. (2007), “The Hot History and Cold Future of Brands“, Journal of Managerial Sciencies, Vol. 1, No. 1, p. 25-87. Leibtag, A. (2014), The Digital Crown: Winning at the Content on Web. Elsevier, Waltham Li, W. (2009), Chinese Writing and Calligraphy, University of Hawaii Press, Honolulu Lomas, K. ed. (2004), Greek Identity in a Western Mediterranean: Papers in Honor of Brian Shefton, Koninklijke Brill NV, Leiden Lyons, C. L. and Papadopoulos, J. K. eds. (2002), The Archaeology of Colonialism, Getty Research Institute, Los Angeles Moore, K., & Reid, S. (2008). The birth of brand: 4000 years of branding. Business History, 50(4), 419-432. Reiter, V. (2008), New Brand Discovery in Modena: Ancient Roman Oil Lamp ‚Factory Town‘ Found, http://www.archeobologna.beniculturali.it/modena/ viale_reiter_fornace/factory_08_en.htm , accessed May 2, 2016. Rixiang, Z., An, Z., Pott, R. and Hoffman, K.A. (2003), “Magnetostratigraphic Dating of Early Humans in China“, Earth Science Reviews, Vol. 61, No. 3-4, p. 341-359. Roberts, P. (2006), Ancient History: Book 2, Pascal Press, Glebe Rozin, R. S. (2002), “The Branding Iron: From Cowboys to Corporations“, Journal of Brand Managemet, Vol. 10, No. 10, p. 4-7. Sparks, Brian A. (1996), The Red and the Black: Studies in Greek Pottery. London: Routledge. Starčević, S. (2015). The Origin and Historical Development of Branding and Advertising in the Old Civilizations of Africa, Asia and Europe. Marketing (0354-3471), 46(3), 179-196. Taylor, P. (1997), The Ancient Greeks. Heinemann Library, Crystal Lake The British Museum, The Tomb of Lady Fu Hao, http://www.ancientchina.co.uk/staff/resources/ background/bg7/bg7pdf.pdf, accessed May 10, 2016. The British Museum, Trade and Transport in Mesopotamia. http://www.mesopotamia.co.uk/trade/ home_set.html, accessed May 10, 2016. Wilson, J. and Xue, L. (2006), Imagined Enemies: China Prepares for Uncertain War. Stanford University Press, Stanford

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