1. What is a music video?

2.  Has specific conventions depending on the genre
 Usually lasts the length of the song but there are
many videos that have lasted longer
 May or may not feature the artist
 Needs to be memorable
 Sometimes tells a story
What are the conventions of a music
video?

3.  To promote the artist and single/album
 To entertain
 Often gives the listener a better understanding of the
song
 To help make people remember the song
What is the purpose of a music video?

4.  Using Andrew Goodwin’s theory – Illustrate, Amplify,
Disjuncture
 Using Laura Mulvey’s Male Gaze theory
 Using John Stewart’s theory -
How can you analyse music videos?