1. Public Relations Summer 2015 Internship
Lillian Savage
Anatomy of a Magazine Profile: Marie Claire
FACTORYPR

2. Mission Statement P. 1-2
Demographics P. 3-4
Advertisement Rate P. 5-6
Social Media Statistics P. 7-8
Sections of the Magazine P. 9-13
Pitches for December 2015 Issue P. 14-17
December 2015 Cover P. 18-19
Key Editors P. 20-21
Table of Contents

3. MISSION STATEMENT
P. 1

4. “At the center of every conversation, Marie Claire is
the most relevant media brand for the modern
woman. Edited to be a personal experience
connecting readers to what matters most, Marie
Claire influences the influencers with unexpected
contents that always exceeds expectations. Through
forward thinking fashion, culture-defining opinions
and inspirational points of view, Marie Claire is
always challenging millions of women to up their
game. How sexy can smart be?”
P. 2

5. DEMOGRAPHICS
P. 3

6. P. 4

7. ADVERTISEMENT RATES
P. 5

8. P. 6

9. SOCIAL MEDIA STATISTICS
P. 7

10. Follower Change in Three Weeks
P. 8

11. SECTIONS
P. 9

12. 101 Ideas
• Selected clothing and
accessory pieces with small
bios illustrating where they
are from and why they are on
trend at the moment.
First
• An overview of everything that is going
on at Marie Claire including the
monthly issue, online, and a list of
Creative Director Nina Garcia’s favorite
things for the month.
@Work
• Career inspiration and
advice from influential
women.
• Fashion forward, work
appropriate outfit ideas.
P. 10

13. News Feed
• The conversation and
newsworthy stories
involving strong, innovative
women that are occurring
in the world
@Play
• Fun, light articles
ranging from this
month’s #TBT, to a new
hobby to try, to the “it
book” for the month.
FEATURES
• Human interest stories
concerning the lifestyle
and age groups of the
demographic.
P. 11

14. Inspiration Board
• A Pinterest-like spread
that showcases the
particular desirable
beauty supplies for the
month
Skincare Report:
• Specifically dedicated to finding
perfect skin by suggesting
products, providing new,
noteworthy spas, or discussing the
latest skincare technology
Street Style
• Random, fashionable women
discuss their opinions on fashion,
beauty, and success
P. 12

15. Cover Story:
• A smaller well of the particular
month’s cover woman or man,
including the interview of the
celebrity, model, or social figure.
@Peak
• The health portion of the magazine
that features tips to achieve both
prime physical and mental health.
Fashion Well
• A much larger, high fashion,
editorial spread that outlines
displays the upcoming, on trend
clothing, accessories, and beauty
styles.
P. 13

16. PITCHES
P. 14

17. Zanna,
How can the fashion industry con@nue to flourish and support up-and-
coming designers? It’s extremely simple, if high fashion, high profile
magazines such as Marie Claire taking it upon themselves to feature new
designers. Only two years old, Harbison and its founder and Crea@ve
Director, Charles Elliot Harbison, are puTng a new spin on fashion and
luxury: dressing the woman who is, as the designer says himself, a
“balance of contradic@ons”. Similar to the Marie Claire woman, the
Harbison woman welcomes her femininity and her masculinity, her
perseverance and her weaknesses, her playful and her strict side. She does
all this and is all of this, because she is the modern woman.
• Harbison holds an impressive resume: aYending both North Caroline
State University and Parsons School of Design, interning at Jack Space
and Michael Kors, and ul@mately working with womenswear at
Michael Kors as well as crea@ng both womenswear and accessories at
Luca Luca and Billy Reid.
• Harbison is a local, New York designer whose collec@ons have gained
much posi@ve acclaim from publica@ons such as The Washington
Post, The Huffington Post, and NY Mag.
• Prominent celebri@es such as Beyoncé and Solange Knowles have
already worn Harbison’s designs.
Harbison would fit perfectly within Marie Claire’s Decemeber Fashion Well
as a salute to new and noteworthy American designers. His mission
statement perfectly embodies the Marie Claire woman, his designs have
the fashion community on high alert, and he has the Beyoncé stamp of
approval.
I look forward to being in contact with you about Harbison and his designs.
Best,
Lillian Savage
212.941.9394
Lillian@factory.com
FACTORYPR
263 11th Avenue
Floor 6
New York, NY 10001
P. 15

18. Kyle,
What is the most essen@al accessory in almost every woman’s closet?
Sunglasses. LuxoTca carries a wide variety of sunglasses from the tradi@onal,
classic Ray-Ban, to the fashion forward, edgy Miu Miu. Just as LuxoTca covers a
wide variety of personality, so does Marie Claire. Your readership spans from
the high-powered execu@ve, to the recently graduated millennial, to many
other sectors who are looking for Marie Claire to help clothe and guide them
towards the season’s most on trend fashions. However, because your
readership is so vast, you will want to provide it with staple pieces that are also
fashionable and affordable. Therefore, featuring a variety of LuxoTca
sunglasses in your December issue will sa@sfy all your readers’ desires and prep
them for the coming warm months.
• LuxoTca is the world’s largest eyewear company, controlling over 80% of
the world’s major eyewear brands.
• LuxoTca produces eyewear for luxury brands such as Dolce & Gabbana,
Persol, and Prada.
• LuxoTca believes that eyes can tell a story through the recogni@on of
emo@ons, senses, and percep@ons and uses eyewear as a way to enhance
these sensa@ons.
No maYer the crea@ve direc@on the December issue follows, LuxoTca
sunglasses will adapt with ease and poise.
I look forward to being in contact with you about these sunglasses and op@cs.
Please feel free to peruse the aYached lookbook.
Best,
Lillian Savage
212.941.9394
Lillian@factory.com
FACTORYPR
263 11th Avenue
Floor 6
New York, NY 10001
P. 16

19. Jennifer,
How many women everyday search in vain for the best eyeliner? Hundreds, if
not thousands, I am sure; some may even fall within your readership. Mally
Beauty Evercolor Las@ng Liner is the chosen eyeliner for every woman. This
eyeliner is perfect in a fashion, editorial spread as well an @Work ar@cle as
eyeliner is an essen@al tool within any person’s makeup bag: it is how you use
it that creates the divide. Some of the biggest Fall/Winter trends for beauty
involve eyeliner, specifically, dark, graphic eyes with drama@c, Cleopatra like
lines; unconven@onal, whimsical temporary eye taYoos, and, finally, no make-
up. Incorpora@ng Mally into your December issue can influence a wide variety
of spreads and ar@cles, while staying on trend and providing your readership
with the best.
• Evercolor was voted as one of Marie Claire’s “Best Beauty Buys.”
• It has two brushes to help ease the transi@on from day to night or casual
to drama@c.
• Mally is revered by many ins@tu@ons such as QVC and MakeUpAlley.com
and has been featured on “Life@me” and “Bravo.”
As founder Mally Roncal believes, looking and feeling beau@ful should not be
exclusive to the elite. Anyone should and can feel beau@ful wearing Mally
Beauty, no maYer the occasion.
I look forward to being in contact with you. Please enjoy a sample of Mally
Beauty Evercolor Las@ng Liner.
Best,
Lillian Savage
212.941.9394
Lillian@factory.com
FACTORYPR
263 11th Avenue
Floor 6
New York, NY 10001
P. 17

20. DECEMBER 2015 COVER
P. 18

21. Issue: December 2015
Cover Girl: Jennifer Lawrence
Designer: Dior
Color: Sky Pastel Blue 2015 trend color
Reasons:
– Final “Hunger Games” and “Joy” Coming Out
– Predicted to win the Oscar again
– One year aper the nude photo scandal
P. 19

22. KEY EDITORS
P. 20

23. P. 21
ZANNA ROBERTS RASSI KYLE ANDERSON JENNIFER GOLDSTEIN
Zanna
Roberts
Rassi
Senior Fashion
Editor
300 W.
57th
St
34th
FL
New
York
NY zrobertsrassi@hearst.com 212 841 8429
Kyle
Anderson
Style and
Accessories
Director
300 W.
57th
St
34th
FL
New
York
NY nyc@innovativefashionideas.com 212 841 8429
Jennifer
Goldstein
Executive
Beauty/Health
Director
300 W.
57th
St
34th
FL
New
York
NY jenn.goldstein@gmail.com 212 841 8429