We have a prototype and want to get investment. Where do we start? This deck explains the process needed for startups to create a business plan and a pitch deck to pitch for investment.

2. Books & Videos Businesses The Classroom

7. -
1 2 3

8. -Good credit history or
existing assets
-Small Business
Administration
- 7a general loan
- microloans
- real Estate/
Equipment loans
Bartering your skills or
something you have for
something you need.
Ex: free office space if
supporting the computer
systems for all the other
office tenants
Find a major customer, or a
complimentary business,
who sees such value in
your idea
Give the startup an
advance on royalties, or
establishing a licensing
agreement or white labeling
4 5 6

9. -Independant / Major
companies / Colleges
-Different types of support
and free resources:
working spaces, seed
funds, access to VCs,
visibility, valuable network
and connections...
-Parsons Entrepreneurial
Lab
-Professional investors
-Invest institutional money
in qualified startups with a
proven business model,
ready to scale and proven
team
-Big opportunities
-Return: within 7-10years
-Need a warm introduction
to make this work.
-Local high-net-worth
individuals
-look for qualified startups
-Online platforms like Gust
-Use local networking to
find the local angels that
relate to your industry and
share your passion
-Expectations: rapid growth
and high revenues over the
next 3-7 years
7 8 9

10. 10 11

12. Do your homework!
Industries,geographic
location, level of dev,
level of investment,
existing capital
For formal VC
groups,
need a qualified
introduction from
bankers/lawyers/bu
siness person
Look for ways to
continue contact
after any individual
or group
presentation
Practice Public
Speaking you are
going to do a lot of
it
NDA: Non
Disclosure
Agreement
Yes or No?

15. the progress of a start-up and
the momentum it gains as the
business grows.
Quantitative evidence of
market demand.
You are providing proof that
the market needs your
product/service
guarantee of success
decreasing the risk for
investors
- Revenues
- Active users
- Organic user growth
- Registered users
- Engagement
- Partnerships/clients
- Traffic

22. This section briefly tells your reader where your company is, where you want to take it,
and why your business idea will be successful. If you are seeking financing, the
executive summary is also your first opportunity to grab a potential investor’s interest.
The executive summary should highlight the strengths of your overall plan and
therefore be the last section you write. However, it usually appears first in your
business plan document.

33. WHAT?
--
Criteria
Types
Hollywood InvestorsQuickElevator

34. Tips to
pitch like a
winner!

38. Airbnb NothingfacebookPiccsy
Clear & Simple
What matters is
you
Customized to
an audience
Esthetically
pleasant