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SEO for Beginners October 26, 2006
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Evolution of the Internet ,[object Object],[object Object],[object Object]
What’s HOT!  ,[object Object],[object Object]
What’s Sizzling! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Market Share
The Search Engine Landscape How engines share info with each other!
SEO & Paid Search
SEO vs PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
.  62% of search engine users click on links returned within the  first page of search results. A full 90% of users click on links within  the first three pages of search results.   Why Is Page One Important?
Page One Rules! ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is SEO? ,[object Object],Search engines use millions of factors that determine the ranking of a site. (See the Google Patent for an example of details). People See Spiders See
SEO Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Popularity Example
Link Popularity Tools ,[object Object],[object Object],[object Object],[object Object]
Google’s Mission Statement
Google Says… ,[object Object],[object Object]
Listen to your analytics!
Analyze Your Audience! ,[object Object]
Ask Questions! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU!!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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