Thinking about starting your own pet business? The pet industry is changing and there are a couple of things you need to know before you get started.

1. What You Need to Know Before
Starting Your Own
Pet Business

2. There’s Never Been a
Better time to Start a
Pet Business than
Right Now

3. the pet industry is currently a $58B+
industry, with over 45% of households
owning a cat and over 56% owning a dog.
$58B +

4. the Baby Boomers =
the Original Pet Parents
and their love for their pets is the main
reason for the market growth to date

5. But there are major
Changes
ahead

6. As Baby Boomers are growing
older, and take on fewer pets
because of smaller income, health
issues and smaller homes - their
spending pattern will change
significantly.

7. Introducing the
New
Generation
of pet parents

8. The Gen X and Millennials, are a completely different kettle of fish, and they have very
different lifestyles and purchasing habits than the Baby Boomer generation.

9. They lead busy lives, and are less likely
than the older generation to stay loyal to
one specific brand.

10. The Gen X and Millennials
grew up with the Internet and
they know how to research
every purchase.
They expect products, services,
as well as marketing for
themselves and their pets to
keep a very high standard.

11. For them -
A dog groomer is
perceived as a
doggie spa

12. And a dogwalker
is a fur baby
nanny

13. And they expect
their marketing to
be top-notch

14. "If you can't even be
bothered to set up a good
website - how do I know
you'll be looking after my
pets?"
Source: interview with Gen X pet parent

15. To learn more about Gen X, Millennials and
how to market your brand new pet biz to
them, click here.