How to do local business marketing-and learn small business marketing secrets

4. Lack of knowledge to develop a web campaign

5. Belief they can’t compete on an economical basis

6. Inability to make transition from traditional advertising medium

8. TV

9. Direct Mail

10. Telemarketing

11. Print Ads

12. Word of Mouth

14. Newspapers

15. TV

16. Telemarketing

17. Direct Mail

18. Print Ads

20. Declining Rapidly

21. DVR/TiVo

22. Do Not Call List

23. 1%-2% Yield

24. Rising Costs

27. 50 — Percentage of small business without a website

28. 78 — Percentage of households with two or more computers 2

29. 82 — Percentage of local searches that result in offline action 3

32. How do you drive traffic to a website?

36. 91% of all Internet users use a search engine to find information.

37. Over 50% of all purchases are preceded by an Internet search

38. 30 percent of all search queries contain a city, state or zip code.

39. There are 2.6 billion local searches a month

40. What does this have to do with you?

41. You don’t need a website! (Although having one helps)

43. Of these users, 51 Million use smart phones.

44. There is a fundamental shift in how people are communicating.

45. Text open up rates are 95%

47. The typical mobile phone user now sends more text messages than mobile phone calls

48. Gen Y and Z consider e-mail passe’.

49. In fact, some universities have stopped distributing e-mail accounts.

50. You can buy traffic for .02 a click!

59. Make sure all elements are there to get top placement.

61. Set up Text Messaging

62. Add services ehre

66. These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.

67. How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion

68. Without promotion something terrible happens..nothing ---PT Barnum