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International Business Strategy at Solvay Business School - Cartier in India
- 1. Strictly confidential for internal use only - Cartier International Client Satisfaction 1 AlessandraBollo DianeCazal OlleHöglund DaphnaKrygier LineKouchakji Alexander Sebbas
- 2. Strictly confidential for internal use only - Cartier International Client Satisfaction 2
- 3. Strictly confidential for internal use only - Cartier International Client Satisfaction 3
- 4. Strictly confidential for internal use only - Cartier International Client Satisfaction 4
- 5. Strictly confidential for internal use only - Cartier International Client Satisfaction 5 CHINA Already well established 2013-2018 : 74% growth in constant value SOUTHAFRICA Not as growing as China and India INDIA Fastest growing luxury market 2013-2018 : 86% growth Historically important
- 6. Strictly confidential for internal use only - Cartier International Client Satisfaction 6
- 7. Strictly confidential for internal use only - Cartier International Client Satisfaction 7
- 8. Strictly confidential for internal use only - Cartier International Client Satisfaction 8
- 9. Strictly confidential for internal use only - Cartier International Client Satisfaction 9 Objective: New markets for Cartier’s products
- 10. Strictly confidential for internal use only - Cartier International Client Satisfaction 10
- 11. Strictly confidential for internal use only - Cartier International Client Satisfaction 11
- 12. Strictly confidential for internal use only - Cartier International Client Satisfaction 12
- 13. Strictly confidential for internal use only - Cartier International Client Satisfaction 13 From « India’s luxury retail quotient », Jones Lang LaSalle India Report, 2014
- 14. Strictly confidential for internal use only - Cartier International Client Satisfaction 14
- 15. Strictly confidential for internal use only - Cartier International Client Satisfaction 15
- 16. Strictly confidential for internal use only - Cartier International Client Satisfaction 16
Editor's Notes
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- “India is a very important market and we have Indian customers throughout the world. Right now, however, the market is still at early stages of development. But given the population, wealth and success stories, there is a lot of potential”
- Slide 1 : 1) 2) 3)
- Culturally different mentalities compared to western countries Inheritors: habitual spenders Professional elite: careful spenders Especially Business giants are unused to having too much spending money lack appreciation for luxury goods due to no previous exposure of it