Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)

AFFILIATE
SEO IN 2018
Presented by Aleh Barysevich, Founder at SEO PowerSuite www.link-assistant.com

Aleh
SEO Expert, Author, Speaker, Founder. 15 years of experience.
Barysevich
As seen on:

SEO Process
1. How Google works
2. What works for Google
3. What’s trendy

Mobile First Indexing
Semantic Search
Position Zero Featured Snippets
Accelerated Mobile Pages
Voice Search
Structured Data
Progressive WebApps
Machine Learning
Personalized Results

algorithm
definition
of success
data

Google
algorithm
data
webpages
search queries
user interactions
search setting
definition
of success
bring users relevant
and useful results

An algo can
be fooled with
wrong data

Google already knows what
works in your industry…

… and works differently
 in different niches
 in different countries
 with different languages
 on different devices

…so you go and find out what works
for Google

SEO competition analysis
1. Who are your SEO competitors?
2. How strong are their domains?
3. What are their on-page tactics?
4. What are they doing off-page?
5. What’s their social media strategy?

SEO competitors
Google page 1 results for ~20 keywords = ~20 domains

Domain strength
 traffic metrics (Alexa rank, SimilarWeb)
 domain age
 site authority metrics (InLink Rank, Citation Flow, PA/DA)

incredible holiday meal
How to cook the perfect holiday meal - Mashed
www.mashed.com/31306/cook-perfect-holiday-meal/
So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC
apartments and sprawling suburban homes …
60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes
www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/
Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The
Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate
Christmas
Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ...
www.foodnetwork.com › ... › Quick & Easy Holiday Recipes
Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef
Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and
olives, then simply pulses the veggies …
Competitor 3
www.foodnetwork.com
Alexa rank global: 1,602
Alexa rank US: 408
domain age: 21y 8m
linking domains: 134,228
InLink Rank: 83
Trust Flow: 79
Domain Authority: 93
Competitor 2
www.countryliving.com
Alexa rank US: 2,018
domain age: 22y 2m
InLink Rank: 79
Trust Flow: 63
Competitor 1
www.mashed.com
domain age: 18y 7m
InLink Rank: 80
Trust Flow: 71

Competitor 3
www.foodnetwork.com
Alexa rank US: 408
domain age: 21y 8m
InLink Rank: 83
Trust Flow: 79
Competitor 2
domain age: 22y 2m
InLink Rank: 79
Trust Flow: 63
Competitor 1
www.mashed.com
domain age: 18y 7m
InLink Rank: 80
Trust Flow: 71
Christmas
Christmas Dinner Recipes & Ideas - Your Cooking Site
www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos
Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel
help you make your Christmas dinner ...
yourcookingsite.com
domain age: 7y 1m
InLink Rank: 23
Trust Flow: 9

Christmas
Competitor 3
www.foodnetwork.com
Alexa rank US: 408
domain age: 21y 8m
InLink Rank: 83
Trust Flow: 79
Competitor 2
domain age: 22y 2m
InLink Rank: 79
Trust Flow: 63
Competitor 1
www.mashed.com
domain age: 18y 7m
InLink Rank: 80
Trust Flow: 71
yourcookingsite.com
domain age: 7y 1m
InLink Rank: 23
Trust Flow: 9

Christmas

Technical:
 indexing,
 crawlability,
 redirects,
 page speed,
 encoding,
 mobile friendliness,
 internal linking structure,
 broken images and links,
 HTTPS.
Content:
 word count,
 title tag,
 meta description,
 keywords in key page
elements,
 TF-IDF,
 structured data markup,
 alt text for images.
On page
Technical:
 indexing,
 crawlability,
 redirects,
 page speed,
 encoding,
 HTTPS.
Content:
 word count,
 title tag,
elements,
 TF-IDF,

Page speed
0 SEC
2 SEC
5 SEC
20 SEC
Users stay
Rankings rise
Users leave
Rankings sink

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Shop the largest collection of discount designer glasses and designer eyeglass frames at incredible prices you'll only
find here …
Eyeglasses | Prescription glasses, sunglasses & sports glasses online …
https://www.glassesgallery.com/
Designer prescription glasses from $95 Find a new look for Fall! Free Lenses ... Glasses Gallery includes a high
quality lens package with all prescription lenses …
Prescription Glasses Online | Frames, Sunglasses & Eyewear …
https://www.specsavers.co.uk/offers/2-for-1
Buy Glasses Online | Shop Designer Glasses, Designer Sunglasses, Prescription Sunglasses, and Eyeglass
Frames + Free Shipping …
Affiliate 2
Page load time: 2.65s
Mobile page speed score: 71/100
domain age: 18y 7m
linking domains: 130
InLink Rank: 23
Trust Flow: 9
Original brand
domain age: 22y 2m
InLink Rank: 79
Trust Flow: 63
Affiliate 1
domain age: 8y 7m
InLink Rank: 40
Trust Flow: 11

Technical:
 indexing,
 crawlability,
 redirects,
 page speed,
 encoding,
 HTTPS.
Content:
 word count,
 title tag,
elements,
 TF-IDF,
On page

Off page
The quality and quantity of backlinks define your SEO success

perfect apartment on sites like airbnb
How to Find the Perfect Apartment on Sites Like Airbnb - Nomadic Matt
https://www.nomadicmatt.com/.../guide-renting-apartments/
Jul 31, 2014 – I used to hate renting apartments from websites like Airbnb, Wimdu,
Homeaway, or Roomorama. As a solo traveler, I preferred the social ...
9 Booking Sites You Could Be Using Instead of Airbnb - travelFREAK
https://travelfreak.net/airbnb-alternative/
Jun 15, 2016 – Use these six Airbnb competitors to find the perfect rental. ... With sites like
Airbnb dominating headlines in recent years, the very nature of ... of these Airbnb alternatives,
not only can you find rooms and apartments, but you ...
Where to Book Apartments Online: 24 Websites like AirBnB
https://independenttravelcats.com/guide-how-to-list-book-ap...
Mar 03, 2017 – Here is a list of 24 websites like Airbnb for booking apartments online ... Getting a
great place to stay is key to a good travel experience and if you are ... listing sites like Airbnb, and with
over 1 million listings to choose from is ...
AirBnB Alternatives: The Best Sites Like AirBnB - Yoursite.com
https://www.yourtravelingsite.com/2017/11/alternatives-to-airbnb.html
Jun 26, 2016 – AirBnB Alternatives. VRBO. First up in my list of AirBnB alternatives is VRBO, or
Vacation Rentals by Owner. Flipkey. Flipkey is owned by TripAdvisor, so even if you've not heard
of FlipKey itself, you can rest assured that this is no fly by night setup. Homestay. HomeAway.
Wimdu. Go With Oh. OneFineStay. House Sitting..
yourtravelingsite.com
Domain InLink Rank: 27
Backlinks: 2,000
Linking domains: 348
Competitor 3
https://independenttravelcats.com/
Backlinks: 3,343
Linking domains: 634
Competitor 2
https://travelfreak.net/
Backlinks: 14,720
Linking domains: 1,072
Competitor 1
https://www.nomadicmatt.com/
Backlinks: 46,105
Linking domains: 1,365

Building a
blog?
Guest
posting?
PBNs?
Heck no! :)
PR distribution?
Industry forums
& communities?
Directory
submission?Whitepapers?
Interviews?
Giveaways?
Newsjacking?
Sponsorship?

Social media
Social media isn't just a powerful traffic channel; it can also
help your SEO!

Photography niche
Facebook ad targeting
Fitness niche
Pinterest and Instagram
Accounting software
YouTube and Twitter

Google
algorithm
SEO
competition
analysis

Google
algorithm
SEO
competition
analysis
SEO
trends
SEO Process

Mobile First Indexing
Semantic Search
Position Zero
Featured Snippets
Accelerated Mobile Pages
Voice Search
Structured Data
Progressive Web Apps
Machine Learning
Personalized Results

Mobile-first indexing
early to mid 2018

Meaningful
search result
Location
User’s intent
Search history

conference agenda
Here's the Agenda for Affiliate Summit West 2018 - Affiliate Summit
affiliatesummit.com/heres-agenda-affiliate-summit-west-2018/
6 days ago – Take a look at the Affiliate Summit West 2018 agenda to see the wide array of
topics that will be covered, including affiliate growth strategies, ...
Agenda - Cybersecurity Conference - US 2017 | RSA Conference
https://www.rsaconference.com/events/us17/agenda
View the agenda for RSA Conference 2017, the premier security conference in San Francisco. See
information on keynotes, sessions and special programs …
Conference Agenda |Ecommerce Trends for Retailers | IRCE | IRCE
https://www.irce.com/conference/agendas/
Our agenda is created in part with the editorial experts from Internet Retailer ... IRCE offers two full
conference days with various tracks (June 6 and June 7), with ...
2017 Conference Schedule
www.aieaworld.org/2017-conference-schedule
Feb 3, 2017 – General Conference Schedule (subject to change) ... Morning and Afternoon
Concurrent Sessions (see Schedule of Sessions above for details) …
Conference Schedule | NAFSA
www.nafsa.org › Annual Conference › Program
We look forward to seeing you in Los Angeles, California for the 2017 NAFSA Annual Conference
& Expo. Please note: All events and times are subject to ...

How to win with semantic search: theory
 Understand user intent
 Have quality and crawlable content to match this intent

paleo diet food list
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How to win with semantic search: practice
Industry: nutrition
Article topic: Paleo diet
User intent: look for specific information on the food list, meal plans and
weight loss.
 Step 1: Brainstorm long-tail keywords to match the
informational user intent.

How to win with semantic search: practice
Industry: nutrition
Article topic: Paleo diet
User intent: look for specific information on the food list, meal plans and
weight loss.
 Step 1: Brainstorm long-tail keywords to match the
informational user intent.
 Step 2: Write a 2,000-word+ article and include as many
keywords as possible.
 Step 3: Make the page fast and crawlable. Apply structured
markup.

Ads
Position zero
People also ask
Video
Reviews in reach
snippets
Images

Position zero
8.6% clicks
The same result is #1
19.6% clicks
Total
28.2% clicks

Add markup to make
the content findable
Identify a simple
question
Provide a simple step-
by-step answer

Google
algorithm
SEO
competition
analysis
SEO
trends
Your SEO
Process
2018

THANK YOU!
Aleh Barysevich
www.link-assistant.com
aleh@link-assistant.com
@LinkAssistant

Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)

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