Talent in the Australian Public Sector [Webcast slides]
Content 2014 in review aus
1. Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Most Followed Companies
(By Australians)
Top Content Marketing Score Brands
(Australian LinkedIn Members, December 2014)
Most Posted Content Topics
(By Companies in Australia)
Source: LinkedIn InternalData, December 2014. The Content MarketingScore is a LinkedIn measurement metric, focusing on quantifying how effective a company is at engaging an audience
through content marketing on the platform. https://business.linkedin.com/marketing-solutions/c/14/3/content-marketing-score
Companies in Australia on
have postedtwice as many updates in 2014
(Compared to the volume of company updates posted in 2013)
Corporate Companies High-Tech Companies
Finance Companies Other Industries
Social Media marketing
Social Media
Recruiting
Integrated marketing
Superannuation
Social housing
Financial planning
Foreign exchange
Cloud computing
Social Media marketing
CRM
Social Media
Social Media marketing
Retail
E-learning
Loyalty programs
Total volume of monthly company updates has increased over
the course of 2014