To drive awareness, increase consideration and position the brand as a thought leader, GE Capital used LinkedIn to create a community for mid-market business in Australia.

1. Anthony Spargo
Director, Communications, GE Capital
Objective
Solution
Results
• To drive awareness, consideration and
position GE Capital as a thought leader
for Australian mid-market businesses
• Launched a LinkedIn group called the
“GE Capital – Mid-Market Hub”
• Always-on LinkedIn display ads and
InMails with a “join group” call to action
• Over 1,900 select members
• Several warm leads per week