As International Managing Editor at LinkedIn, Isabelle is sharing and creating content daily. She has a deep understanding of LinkedIn as a publishing platform and works with top performing LinkedIn Influencers and members across the globe. Hear first hand what kind of content resonates and garners attention on LinkedIn. Through practical examples and top tips on how to curate content you'll learn about the importance of having an opinion and choosing timely topics to perfect your writing style. You'll come away knowing how to help drive greater engagement with your posts and ultimately how to "Find your voice" on LinkedIn.

1. ‘Find Your Voice’ on
LinkedIn
Isabelle Roughol
International Managing Editor
LinkedIn
#InAgency

2. How to find your voice,
share ideas and get them heard.
It’s loud out there.
#InAgency

3. FIND INSPIRATION
Why write and share, and how to find ideas for
your posts in your professional life and in the
news cycle.
SHARE IDEAS
Building your writing muscle, getting
comfortable with imperfection, knowing
your audience and hitting that “Publish”
button.
HAVE A
CONVERSATION
It’s not over when you’ve published!
Building your audience, continuing the
debate and responding to feedback. And
then starting over…
#InAgency

4. 400M+ MEMBERS WORLDWIDEYOUR
PROFESSIONAL
LIFE IS FULL OF
INSPIRATION
YOU ARE UNIQUE
Don’t make the mistake of thinking
everyone knows what you know.
Projects you’ve taken on, problems
you’re trying to solve, failures you’ve
been through, skills you’ve mastered, are
all topics worth writing about.

5. MEET PEOPLE
WHERE THEY
ARE
PR people know how hard it can
be to set a new agenda.
Instead, add your voice to
ongoing debates about trends in
your industry, business news or
OBSERVE THE NEWS
CYCLE
AND JOIN AN EXISTING
CONVERSATION

6. WHEN THEY’RE
TALKING ABOUT YOU,
TALK BACK
MEET NICK
Media will tell your company’s
story. That’s their job. But you
can also tell your own.
#InAgency

7. HEADLINES
THINK THEM THROUGH
IMAGES
EYE-CATCHING… AND
LEGAL
WORD COUNT
WHATEVER IT TAKES
They’re the most important thing you’ll write.
Make them clear, conversational, clickable but
not clickbait.
SO, HOW DO I WRITE?
Let’s get down to nuts and bolts.
Make your post pop but respect others’
creative work. Remember rich media
too.
Write however long it takes to make your
point. And not a word more. And try to stick to
one point.

12. HEADLINES
THINK THEM THROUGH
IMAGES
EYE-CATCHING… AND
LEGAL
WORD COUNT
WHATEVER IT TAKES
They’re the most important thing you’ll write.
Make them clear, conversational, clickable but
not clickbait.
SO, HOW DO I WRITE?
Let’s get down to nuts and bolts.
Make your post pop but respect others’
creative work. Remember rich media
too.
Write however long it takes to make your
point. And not a word more.

13. AUTHENTICIT
YOPEN UP.
TO THE POINT
KILL YOUR DARLINGS.
IMPERFECTION
WRITE OFTEN, WRITE HUMBLE.
Share personal experiences. Use words
humans would. Don’t write by committee.
NOW, THE HARD STUFF.
You’re a human. Sound like
it.
Edit, rewrite, tighten. Make sure the
reader is still following you and walks
away with your point.
Your post isn’t the final say; you’re just
starting a conversation. Allow commenters to
finish your point.

14. Share your piece on social media, with
colleagues and employees, and journalists
covering your industry. Respond to a few
commenters and keep the conversation
alive.
IT’S NOT OVER
WHEN YOU HIT PUBLISH.

15. Keep an eye on stats.
KNOW YOUR READERS
Demographics of your
readers
Who’s responding to
your post
134
5
86 540 22
#InAgency

16. Start writing.
#InAgency