LMS Business Elite Infographic

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64%
80%
of Australia’s
Business Elite
access LinkedIn
weekly
72%
54%
51%
of Australia’s
Business Elite
access LinkedIn
monthly
of Business Elite
accessing
weekly, access
via our mobile
apps
LinkedIn reaches
more of Australia’s
Business Elite than
any other online
publication or social
network measured
THE AUSTRALIAN
BUSINESS ELITE 2014
79% are university
qualified
54% have a personal
salary of over $150K
are responsible for over
$650K in business
decision making
(annually)
Who are
have a net worth
of over $1M
54% have traded shares in
the last 12 months 51% own at least one residential
investment property
93% have flown
within
Australia
(last 12 months)
59% have flown
elsewhere
within Asia
(last 12 months)
55% have flown
outside
of Asia
(last 12 months)
92% specify, recommend or
authorize business
purchasing
Source - Ipsos Business Elite Australia, 2014
LINKEDIN’S
BUSINESS ELITE
in Australia?
marketing.linkedin.com

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LMS Business Elite Infographic

1. 64% 80% of Australia’s Business Elite access LinkedIn weekly 72% 54% 51% of Australia’s Business Elite access LinkedIn monthly of Business Elite accessing weekly, access via our mobile apps LinkedIn reaches more of Australia’s Business Elite than any other online publication or social network measured THE AUSTRALIAN BUSINESS ELITE 2014 79% are university qualified 54% have a personal salary of over $150K are responsible for over $650K in business decision making (annually) Who are have a net worth of over $1M 54% have traded shares in the last 12 months 51% own at least one residential investment property 93% have flown within Australia (last 12 months) 59% have flown elsewhere within Asia (last 12 months) 55% have flown outside of Asia (last 12 months) 92% specify, recommend or authorize business purchasing Source - Ipsos Business Elite Australia, 2014 LINKEDIN’S BUSINESS ELITE in Australia? marketing.linkedin.com