Charles drijft één van de hoogste prioriteiten van LinkedIn, namelijk: Higher Education and Students / Graduates. Dit is de snelst groeiende demografie wereldwijd op LinkedIn. Studenten realiseren dat LinkedIn dé plek is om hun 'personal brand’ te creëeren en te laten groeien en zo in contact te komen met werkgevers. Hij legt de belangrijkheid van deze doelgroep uit en hoe je studenten het beste kan benaderen.

1. Attract, Source, Engage Students
- connecting talent with opportunity
June 2014
Charles Hardy
Higher Education Evangelist
LinkedIn

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3. The Economic Graph
Mapping every global connection between…

4. LinkedIn provides the environment to bring
all parties together
EMPLOYERS
Find Talent
Attract, target and hire the best
new talent – early!
Build Brand Engagement
Start early so the best students
know your company
Streamline Process
Improve your reach, efficiency
and impact
UNIVERSITIES
Attract Students
Showcase strengths and careers of
alumni
Alumni Relations
Engage alumni for gifts, relations
Career Centres
Prepare students for successful
careers
CommunityCareer
Identity Insights
STUDENTS
Find opportunities.
Best fit for me.
Informed decisions to help
me succeed.
Parents
Find the right fit – and outcomes – for their children
Alumni
Increase lifetime value of their educations
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5. Help students at every milestone
Choosing a
Direction
 What colleges send
students to the top
medical schools?
 What are my career
options if I choose this
degree?
 I didn’t know I could get
an internship at ING!
 What companies hire
the most marketing
graduates?
Getting There
 Who can give me the
inside scoop on this
school?
 Am I keeping up with
students in my major?
 Who has internships for
people like me?
 How do I keep in touch
with the great people I
met along the way?
COLLEGEYEARS
Choosing College
Academic Planning
Internships
Graduate School?
Alumni Network
Success at 1st Job
Choosing a Major
Finding 1st Job
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6. More BIG numbers
©2014 LinkedIn Corporation. All Rights Reserved. 6
60K+
college and university
alumni groups
39M+
students and recent grads
42% of all Dutch students have a LinkedIn profile
67% of Dutch university students are on LinkedIn

8. Driving this growth on LinkedIn
 Through Schools & Universities
– New tools
 e.g. University Pages
– Resource Centre
– Direct engagement / coaching for influencers
 Careers Staff
 Academics
 Direct to Students
– Resources for using LinkedIn
– Dedicated Dutch site and videos
– Direct marketing via several social
media channels
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The 3 Pillars of LinkedIn Success
What you knowWho you knowWho you are

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students.linkedin.com/nl

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13. European Students
1. Challenging Work
2. Good relationships with colleagues
3. Strong career path
4. Good work/life balance
5. Excellent compensation & benefits
Benelux Students
Source: LinkedIn Q3 2013 survey of 2,006 students 18-30 in Europe vs. 188 in NL
What are LinkedIn student members looking for in
a job?
vs.
1. Challenging Work
2. A place I would be proud to work at
3. A culture that fits my personality
4. Good work/life balance
5. Ability to make an impact

14. Why Universities want their students on
LinkedIn?
 Help their students get hired
– Search opportunities and be sourced by employers
– Sell their capabilities and potential
– Network for opportunities
– Gather intelligence
 Employability – the university’s brand
 Tracking – data on graduate destination and career paths
 Engagement – with students/alumni now and in future
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20. What are universities doing to promote
LinkedIn with their students?
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Support
Advocacy
Mandatory
• Profile clinics
• Careers & Academics
• All students must be
on LinkedIn

21. How can You leverage LinkedIn to
attract, source and engage
the right students?
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22. INTELLIGENCE
Understand trends and success to plan the future…
Informed decisions based on alumni data www.linkedin.com/alumni
or leveraging the data analysis power of the LinkedIn Recruiter tool…
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23. BRAND
Making the right connection with your target audience…
Relevant content,
information and insight
into careers – target your
Followers
Your employees are your brand
ambassadors
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24. JOB OPPORTUNITIES
A world of opportunities…
Entry Level roles (Student, Intern, Graduate) on LinkedIn are FREE
View Jobs
on Mobile
Apply to
Jobs on
Mobile
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25. TARGETED MARKETING
Engage the right talent…
Target directly by specific university, course, year of graduation…
Targeted
InMails
You’re Invited!
IBM is coming to campus
Thursday, July 20th
Register
Targeted
Ads
IBM is hiring!
Start building the career you want.

26. TALENT PIPELINING
Proactively source and build talent pools of relevant students…
Use CheckIn and Recruiter to source and
direct students into managed talent pools for
ongoing engagement…
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http://lnkd.in/connectin_Amsterdam

27. “We don’t want more applicants!”
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28. Engage ahead of time like tripadvisor

29. TODAY: APPLICATIONS

30. TOMORROW: INTELLIGENCE
Over 1,000 students
registered using
LinkedIn CheckIn
before and during the
event.
SAP could then
engage with this
audience, filtering
based on interest,
degree, skills,
graduate year, for
targeted
communications /
activity.

31. IN SUMMARY…
 Rapid growth of engaged students on LinkedIn
 Leverage the INTELLIGENCE
 Optimise your BRAND and JOBS
 Deploy your BRAND AMBASSADORS
 Identify and source TALENT POOLS
 Engage the RIGHT AUDIENCE

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lnkd.in/engage_students
students.linkedin.com/nl
Thank you.