LinkedIn Groups might be more beneficial than you think. If you're thinking of walking away from your LI group, or don't think they are worth the time, check out why we think they are a necessity. Read the full article here: https://bit.ly/2n7aNKL Interested in getting more leads, clients, and referrals from LinkedIn? Sign up for our Advanced LinkedIn Masterclass here: https://bit.ly/2u1bN73

2. As part of our LinkedIn lead generation playbook (one backed up by the
results of hundreds of business in different industries), we’ve found that
when used strategically, LinkedIn groups can actually be a major
component to building industry authority, building trust with your
prospects, and yes, even getting more leads every month.
Think about it like this…

3. Caveman Psychology:
The Image You Project Will Change How People React

4. Caveman Psychology: The Image You Project Will Change How People React
At Harvard, an experiment was run testing how people respond to another person depending on the image that person projects.
Here’s what happened…
A lecturer was brought in to give presentation to two different groups of students about the importance of arithmetic.
To group A, the presenter was introduced as an award-winning scholar from a prestigious university.
To group B, the presenter was introduced as a dishwasher from a nearby restaurant.
The students responded much more strongly to the “professor” than to the “dishwasher.”
No surprise there. In general, you’d expect students to show greater respect and pay greater attention to a professor than to a
dishwasher. This is what a well-positioned LinkedIn group can do for you: provide an introduction of sorts that positions you as a
leader in your industry and someone that your prospects will respect and be open to engaging with.

6. Why LinkedIn Groups Work (When Done Right)

7. Why LinkedIn Groups Work (When Done Right)
If there was one word to describe LinkedIn groups, it would be this: AUTHORITY. We love how one of our
clients spoke about authority…
What this did was give “me the confidence to NOT wait until somebody to tell me that I’m a leader and a
professional. I could wait my whole life before somebody gave me that accolade. I’m gonna take it, but I’ve got
to live it, I’ve got to prove it, otherwise people will see through it quite quickly.”
- Matt Jones, Owner Advanced Safety
It’s true. If you wait for someone else to give you permission to claim authority, expertise, or any type of
accolade, you’ll be waiting for years. LinkedIn groups allow you do this instantly, but like Matt, says, once you
claim it, you’ve got to prove that it’s true. And once you do that, you open the door to real sales conversations.

8. This is best explained by showing you, instead of telling you how it works. Here are two examples:
1. Tom Swip's Midwest Manufacturing Leaders Tom Swip, owner of Swip Systems, uses LinkedIn Groups to build
familiarity and trust, making sales conversation that much easier.
Here’s what he said about it…“The biggest benefit that I see, is
that when I go to a real world event, the people in the room
already know who I am.
And then on the phone call with them, even if we don’t do a real
world event, they also know who I am – and who WE are,
because they’ve seen our content come through, they’ve seen our
pictures in our posts… They just have a general warm
introduction to us before we actually meet with them the first
time.”“They know you ahead of time, there’s that warm
introduction and then they’re more welcoming to the conversation
and they’re looking forward to how we can help each other out.
The people that we talk to really feel that we know what we’re
talking about and that we’re out there to give them a hand.”

9. 2. Josh Turner's Small Biz Forum
Here’s just one experience our CEO, Josh Turner had when he was just starting out. This proved to be a major lightbulb moment in
how effective LinkedIn Groups can be, and since then, we recommend this strategy to each of our clients.
Here’s the story straight from Josh…
“I had even started started a LinkedIn group called Small Biz Forum to position my brand and services in front of small business
owners – the exact people I wanted to connect with. One day, I got a call from a business owner who was a member of the group.
He needed help building financial projections for a new venture. I met him at his facility, and his assistant escorted me to his office.
He was wrapping up a few things but invited me to have a seat. His computer screen was facing me, and he had Outlook pulled up
with his recent emails. I noticed the email he currently had selected was the digest of content from my LinkedIn group, Small Biz
Forum. Coincidence? Hell no. He had seen my name repeatedly, was receiving the group content, and the day he had a need, I was
the one he called. I later found out that I was the only one he called. This just goes to show that I had already developed a level of
trust with him before we even met for the first time.”

10. So why does this work? It’s simple – you’re bringing people together, you
immediately position yourself as a leader for doing so, and you’re
building trust by being helpful, providing them a valuable resource.

11. How to Position Your Authority Leadership Platform
(Your LinkedIn Group) to Attract Your Ideal Prospects

12. Now let’s talk about HOW to get the most out of your LinkedIn group. The most important thing to remember is that your group needs to
revolve around your prospects’ interests, NOT yours.
That means you need to know who group is for (best if it’s for a specific, targeted group, not a general group), you create the group, choose a
name the reflects the interests of your prospect, you write the description, and you find or prepare content to share frequently.
Take a look at these groups…
Julie Lindsey created a group for her prospects called
“OT Experts”. She may not be an OT expert herself, but
those are the exact types of people she targets.
Matt Jones created a group called “Health and Safety
Professionals New Zealand”. Again, a very targeted
group of people.
Patty Jensen targeted retail marketers, naming her
group “Store Troopers: Forum for Retail Marketers of
Consumer Technology”.
Neil Kemp named his group “Security Intelligence
Community.” Notice that he’s doesn’t work as part of the
security intelligence community, he works WITH them.
They are his ideal prospects, so he created a group
about them and for them.

13. Best Practices for Growing a Successful Group

14. Best Practices for Growing a Successful Group
Your group will become a pool of potential prospects that will help feed your lead generation funnel. This means that you
want to fill your group with your IDEAL prospects.
When we start a new LinkedIn campaign for a client, here’s what we do to grow their group:
1. The “Soft Launch” – this is where you invite your original LinkedIn connections as well as colleagues, family and
friends, because before you invite new prospects, you do want to have a few people in there. This is why
restaurants typically prefer to seat their guests near a window, so that the people outside can see that there are
already others inside.
2. The Database Build – This is the cold outreach, where you actively target and search for your ideal prospects.
After you’ve connected with them, you want to add value, and extending a personal invitation using LinkedIn
messenger is a great way to do that.
3. Note: If you’re using our multi-touchpoint messaging campaigns, you’ll recognize this.
4. Retention – You want them to stick around. Give your prospects a reason to stay. We do this by asking for
immediate participation, like asking them to introduce themselves, and/or immediately share an interesting
resource you know they need (a report, webinar, podcast, video, etc)
5. Consistency – Above all, consistency is the most important aspect because if you’re inconsistent, people will
realize that you don’t take this seriously and they won’t either.

15. We’ve proven over and over that LinkedIn groups have worked for us and for our clients to build authority and to
stand out in the industry as a leader and as an expert:
● They allow you to start the conversation in non-threatening way, and people appreciate that.
● They see you as a leader in their industry, as a resource, and as someone they can count on.
● This is how you build trust! And when the time comes for the sales conversation, you’re not actually selling, you are helping
them!
● They already know why they should work with you, you are only helping them find solutions.
LinkedIn groups can be a strategic part of an overall strategy to get leads from LinkedIn, but it’s important to note that it is just one part. If
you want to build a complete system to get a consistent flow of high-quality leads, click here to learn more about our Rocket Launch offer,
the fastest way to get your system up and running so you can start seeing results in just weeks.