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A Company Page provides an organization with aneasy way in which to engage with LinkedIn members Showcase your organization’s brand Spotlight the organization’s mission, events, employees, opportunities Build a community among a highly affluent & educated audience Post status updates & engage with followers, LinkedIn members
Nonprofit organizations have a unique opportunity to engage with affluent, educated individuals at scale by leveraging LinkedIn Company Pages
What does it take to have a successful Company Page?
It takes just a small amount of time to make yourorganization’s presence felt on the LinkedIn network 1. Creating a Company Page can take less than 10 minutes 2. Growing your follower base can be incorporated into your everyday activities (marketing programs, website, events) 3. Dedicating just a few minutes a day to post meaningful content that followers can engage with and distribute across the network can become a daily habit that has exponential benefits
What is a Products & Services Section?Showcase: • Events • Public services • Support programs • Volunteer opportunitiesGenerate: • Social Recommendations in support of your mission and programs • Funding leads
Tips for posting engaging Status Updates • Keep it brief, a short sentence or two will do just fine! • Post at least once per weekday to reach majority of unique audience • Morning updates receive highest engagement, slight boost in eve • Don’t try to do it alone!
Varying types of content posted is key Unique Linked Sourced • Blog posts • Industry news • Guest posts from partners • Company videos • Expert third-party research • LinkedIn Polls • Interviews w/ execs • News coverage of • Cross-post from • Events, Webinars your company groups • White papers • Case studies, testimonials
Take your content viral • Encourage Followers to like, comment, share • Ask employees to share your content • Post message, image & link • Post videos • Ask questions that will elicit a response
Some common questions we are hearing…1. How does the Company Page relate to the Board Member Connect program?1. How do I get started?1. How do I make changes to my existing company page?1. What are some tips for getting the most effective page possible? Are there examples?1. How do I manage photo uploads / visual design of the page?1. What differences might nonprofits experience with Company Pages?1. Is there Customer Service support?1. What’s next? Now that I have my Company page set up, how do I maximize it to recruit board members?