1.
LinkedIn Company Pages
How your Nonprofit can build a presence on LinkedIn
January 2013

2.
Today’s agenda
 Creating a Company Page
 Setting up a Products & Services section
 Posting Status Updates
 Q&A

3.
What is a Company Page?

4.
A Company Page provides an organization with an
easy way in which to engage with LinkedIn members
 Showcase your organization’s brand
 Spotlight the organization’s
mission, events, employees, opportunities
 Build a community among a highly affluent &
educated audience
 Post status updates & engage with
followers, LinkedIn members

5.
Why does your nonprofit need a
Company Page?

6.
Nonprofit organizations have a unique opportunity
to engage with affluent, educated individuals at
scale by leveraging LinkedIn Company Pages

7.
What does it take to have a successful
Company Page?

8.
It takes just a small amount of time to make your
organization’s presence felt on the LinkedIn network
1. Creating a Company Page can take less than 10 minutes
2. Growing your follower base can be incorporated into your
everyday activities (marketing programs, website, events)
3. Dedicating just a few minutes a day to post meaningful content
that followers can engage with and distribute across the
network can become a daily habit that has exponential benefits

9.
Creating a Company Page

10.
Set Your Goals for your Company Page
What do you want to achieve?
 Build your nonprofit’s
brand/awareness
 Secure donors
 Recruit volunteers
 Promote events

11.
United Nations Development Programme is
Focused on Driving Awareness & Education

12.
Create Your Company Page
1
2

13.
Enter Name & Email IMPORTANT: For security
reasons, Company Pages
can only be created with
an email address that
matches the company.
We can not accept
@gmail, @yahoo,
@hotmail etc..
3

14.
Add Designated Administrators (1 of 4)
• Figure out which
coworkers can best
contribute to page
• Establish content plan
and calendar
• Centralize your efforts

15.
Fill in Organization’s Information (2 of 4)

16.
Fill in Organization’s Information (3 of 4)

17.
Add Image & Logos (4 of 4)

18.
View Your Completed Page

19.
Components of a Company Page

20.
Setting up a Products & Services Section

21.
What is a Products & Services Section?
Showcase:
• Events
• Public services
• Support programs
• Volunteer opportunities
Generate:
• Social Recommendations in
support of your mission and
programs
• Funding leads

22.
Add a Product to Your Page

23.
Add a Product to Your Page (1 of 2)

24.
Add a Product to Your Page (2 of 2)

25.
No Products? No Problem!
• Events
• Conferences
• Fundraisers
• Speakers

26.
Choose what to Feature

27.
Choose what to Feature- Select Order of Services

28.
Collect Recommendations

29.
Collect Recommendations

30.
Posting Status Updates

31.
Post updates: It’s the way to communicate

32.
Status updates appear on followers’ homepages

33.
Status updates also appear on mobile, iPad

34.
Tips for posting engaging Status Updates
• Keep it brief, a short sentence or
two will do just fine!
• Post at least once per weekday to
reach majority of unique audience
• Morning updates receive highest
engagement, slight boost in eve
• Don’t try to do it alone!

35.
Varying types of content posted is key
Unique Linked Sourced
• Blog posts • Industry news • Guest posts from
partners
• Company videos • Expert third-party
research • LinkedIn Polls
• Interviews w/ execs
• News coverage of • Cross-post from
• Events, Webinars your company groups
• White papers • Case
studies, testimonials

36.
Take your content viral
• Encourage Followers to like, comment, share
• Ask employees to share your content
• Post message, image & link
• Post videos
• Ask questions that will elicit a response

37.
Analyze
and refine

38.
Stay on the right track with Follower Analytics

39.
Monitor engagement by tracking per post activity

40.
See who’s visiting with Page Analytics

41.
Q&A

42.
Some common questions we are hearing…
1. How does the Company Page relate to the Board Member Connect program?
1. How do I get started?
1. How do I make changes to my existing company page?
1. What are some tips for getting the most effective page possible? Are there examples?
1. How do I manage photo uploads / visual design of the page?
1. What differences might nonprofits experience with Company Pages?
1. Is there Customer Service support?
1. What’s next? Now that I have my Company page set up, how do I maximize it to recruit
board members?