4.
A Company Page provides an organization with an
easy way in which to engage with LinkedIn members
Showcase your organization’s brand
Spotlight the organization’s
mission, events, employees, opportunities
Build a community among a highly affluent &
educated audience
Post status updates & engage with
followers, LinkedIn members
6.
Nonprofit organizations have a unique opportunity
to engage with affluent, educated individuals at
scale by leveraging LinkedIn Company Pages
7.
What does it take to have a successful
Company Page?
8.
It takes just a small amount of time to make your
organization’s presence felt on the LinkedIn network
1. Creating a Company Page can take less than 10 minutes
2. Growing your follower base can be incorporated into your
everyday activities (marketing programs, website, events)
3. Dedicating just a few minutes a day to post meaningful content
that followers can engage with and distribute across the
network can become a daily habit that has exponential benefits
10.
Set Your Goals for your Company Page
What do you want to achieve?
Build your nonprofit’s
brand/awareness
Secure donors
Recruit volunteers
Promote events
11.
United Nations Development Programme is
Focused on Driving Awareness & Education
13.
Enter Name & Email IMPORTANT: For security
reasons, Company Pages
can only be created with
an email address that
matches the company.
We can not accept
@gmail, @yahoo,
@hotmail etc..
3
14.
Add Designated Administrators (1 of 4)
• Figure out which
coworkers can best
contribute to page
• Establish content plan
and calendar
• Centralize your efforts
21.
What is a Products & Services Section?
Showcase:
• Events
• Public services
• Support programs
• Volunteer opportunities
Generate:
• Social Recommendations in
support of your mission and
programs
• Funding leads
34.
Tips for posting engaging Status Updates
• Keep it brief, a short sentence or
two will do just fine!
• Post at least once per weekday to
reach majority of unique audience
• Morning updates receive highest
engagement, slight boost in eve
• Don’t try to do it alone!
35.
Varying types of content posted is key
Unique Linked Sourced
• Blog posts • Industry news • Guest posts from
partners
• Company videos • Expert third-party
research • LinkedIn Polls
• Interviews w/ execs
• News coverage of • Cross-post from
• Events, Webinars your company groups
• White papers • Case
studies, testimonials
36.
Take your content viral
• Encourage Followers to like, comment, share
• Ask employees to share your content
• Post message, image & link
• Post videos
• Ask questions that will elicit a response
42.
Some common questions we are hearing…
1. How does the Company Page relate to the Board Member Connect program?
1. How do I get started?
1. How do I make changes to my existing company page?
1. What are some tips for getting the most effective page possible? Are there examples?
1. How do I manage photo uploads / visual design of the page?
1. What differences might nonprofits experience with Company Pages?
1. Is there Customer Service support?
1. What’s next? Now that I have my Company page set up, how do I maximize it to recruit
board members?
Il semblerait que vous ayez déjà ajouté cette diapositive à .
Créer un clipboard
Vous avez clippé votre première diapositive !
En clippant ainsi les diapos qui vous intéressent, vous pourrez les revoir plus tard. Personnalisez le nom d’un clipboard pour mettre de côté vos diapositives.
Créer un clipboard
Partager ce SlideShare
Offre spéciale pour les lecteurs de SlideShare
Juste pour vous: Essai GRATUIT de 60 jours dans la plus grande bibliothèque numérique du monde.
La famille SlideShare vient de s'agrandir. Profitez de l'accès à des millions de livres numériques, livres audio, magazines et bien plus encore sur Scribd.