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LinkedIn Board Member Connect webinar

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Overview on how nonprofits can use LinkedIn to find board members and skilled volunteers.

Publié dans : Technologie

LinkedIn Board Member Connect webinar

  1. 1. Succeeding with LinkedIn Board Member Connect
  2. 2. ©2014 LinkedIn Corporation. All Rights Reserved. Agenda  Nonprofits on LinkedIn  Program background  A few actions to take today  Using the Board Connect Program toolkit  Volunteer Marketplace and Board Postings  Success Stories  Q&A 2
  3. 3. What is LinkedIn?
  4. 4. LinkedIn connects talent with opportunity at massive scale. ©2014 LinkedIn Corporation. All Rights Reserved.
  5. 5. LinkedIn and Nonprofits
  6. 6. Nonprofits are using LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved. 8 Million+ Nonprofit Professionals 6 205 Countries Nonprofit Organizations 200,000+
  7. 7. LinkedIn Members
  8. 8. Our members are the most charitable with their time and treasure (of any social network) ©2014 LinkedIn Corporation. All Rights Reserved. 8 http://mashable.com/2014/09/18/social-media-charity/
  9. 9. Millions of our members want to use their skills for good ©2014 LinkedIn Corporation. All Rights Reserved. 9
  10. 10. What is LinkedIn Board Member Connect?
  11. 11. LinkedIn Board Member Connect is a program that helps nonprofit leaders find high quality board members. ©2014 LinkedIn Corporation. All Rights Reserved.
  12. 12. Why did LinkedIn decide to start this program?
  13. 13. Board Recruitment is a large marketplace run solely on relationship based outreach ©2014 LinkedIn Corporation. All Rights Reserved.  Nonprofits have enormous need and difficulty recruiting high quality Board Members • Approx. 2 Million board seats need to be filled annually • Skill based selection is emerging as a central piece of recruitment  There is significant interest the professional community to serve on nonprofit Boards • 78% of professionals would like to join a nonprofit board • Serving on a board is a powerful way for professionals to develop their identity and impact  Your network is the most effective channel for Board Member recruitment • 74% of board members are responsible for recruiting new board members • 90% of board recruitment is done through personal and professional contacts Current State Sources: Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research. LinkedIn Nonprofit research May 2012 13
  14. 14. LinkedIn connects talent with opportunity at massive scale. ©2014 LinkedIn Corporation. All Rights Reserved.
  15. 15. What if you could use our platform to find your next board member? Leveraging your existing network and reaching beyond your network. ©2014 LinkedIn Corporation. All Rights Reserved.
  16. 16. Getting Started
  17. 17. 3 things you should do TODAY! 1. Complete your LinkedIn profile 2. Connect with existing board members 3. Establish your nonprofit’s LinkedIn Company Page ©2014 LinkedIn Corporation. All Rights Reserved. 17
  18. 18. Step 1: Improve your LinkedIn Profile  Profile picture  Summary & skill set  Education  Volunteer Experience & Causes  Detailed work experience for at least 3 recent positions ©2014 LinkedIn Corporation. All Rights Reserved. 18
  19. 19. Volunteer and board aspirations on profile ©2014 LinkedIn Corporation. All Rights Reserved. 19
  20. 20. Step 2: Connect with Existing Board Members ©2014 LinkedIn Corporation. All Rights Reserved. 20 Your Connections Your 3rd degree Connections Your 2nd degree Connections Connect with…  Board members  Staff  Donors  Volunteers Out of NetworkOON YOU
  21. 21. Why connections matter…especially with your board ©2014 LinkedIn Corporation. All Rights Reserved. 21 645 110,000 1st Degree 2nd Degree 3rd Degree 4,000,000
  22. 22. Step 3: Establish Your Nonprofit’s Company Page ©2014 LinkedIn Corporation. All Rights Reserved. 22 1. Create your nonprofit’s company page 2. Add an image, logo and short description 3. Encourage your board members and supporters to follow you 4. Use updates to communicate with your board members and supporters
  23. 23. Recap: 3 actions to take TODAY! 1. Complete your LinkedIn profile 2. Connect with existing board members 3. Establish your nonprofit’s LinkedIn Company Page ©2014 LinkedIn Corporation. All Rights Reserved. 23
  24. 24. LinkedIn Board Member Connect Program
  25. 25. LinkedIn Board Member Connect ©2014 LinkedIn Corporation. All Rights Reserved. 25
  26. 26. Premium Subscription
  27. 27. Making the right match with LinkedIn Premium 1. Search with Premium facets and enhanced profile visibility 2. Reach potential matches by connecting via InMail, Introductions 3. Assess potential fit using profile data and network information ©2014 LinkedIn Corporation. All Rights Reserved. 27
  28. 28. Advanced Search The key to finding great talent! Once you build your profile and begin building your network, LinkedIn provides an easy to use search tool that lets you find and connect with the right individuals. ©2014 LinkedIn Corporation. All Rights Reserved. 28 Basic Facets  Location  Title  Education  Company  Industry Advanced Facets  Groups  Years of Experience  Job Function  Company Size  And more…
  29. 29. Advanced Search ©2014 LinkedIn Corporation. All Rights Reserved. 29
  30. 30. ©2014 LinkedIn Corporation. All Rights Reserved. 30 Premium search facets Management tools One click InMail Full names and profiles for 3rd degree
  31. 31. InMail field to personalize ©2014 LinkedIn Corporation. All Rights Reserved. 31
  32. 32. Top 3 InMail Tips 1. Target, target, target. Look for members who: – Seem engaged on LinkedIn (full profiles, sharing content, etc) – Indicate some interest in nonprofit world (skills, volunteer experience, etc) – Have commonalities with you / other leadership members 2. Make the first InMail short, personal and actionable. – Less effective: I’d like to connect with you on LinkedIn to talk to you about an idea – More effective: I am writing to see if you are open to a conversation about joining a local school board. From LinkedIn, I see that we both know Bob Brown, Eliza Bennett and that you are passionate about education reform. Let me know if you have 15 minutes for a chat. 3. Communicate a point of difference. – Less effective: ‘a local school board’ – More effective: ‘the board of our school, which is piloting a new model for digital learning’ ©2014 LinkedIn Corporation. All Rights Reserved. 32
  33. 33. Board Member Connect Group
  34. 34. Join… the Board Member Connect LinkedIn Group  Ask… questions of other program members and LinkedIn staff  Share… stories, experiences, and tips  Connect… with other members to build out your network ©2014 LinkedIn Corporation. All Rights Reserved. 34
  35. 35. Board Member Posting in the Volunteer Marketplace
  36. 36. LinkedIn’s Volunteer Marketplace ©2014 LinkedIn Corporation. All Rights Reserved. 36
  37. 37. Free Board Postings in the Volunteer Marketplace ©2014 LinkedIn Corporation. All Rights Reserved. 37
  38. 38. Success Story
  39. 39. Berkeley Food and Housing Project CASE STUDY  Challenge: Berkeley Food and Housing Project provides housing and food programs to the homeless. They wanted to find an architect who could advise on affordable housing and commercial tenant improvement issues. Search criteria included: – Local: within 10-25 miles of Berkeley, CA – Skilled: Architect with land use, urban development experience – Diverse: Young or mid-career professional / female  Solution: Board member was recruited in less than two months. – Reviewed top profiles in-depth and circulated for board input. – Sent InMails for a variety of board profiles; one InMail was targeted at the architect role to which the candidate responded enthusiastically. – Met individually, then with the board and toured the agency. – Elected onto the board within 2 months of the initial InMail. “We would have never known each other without LinkedIn – she didn’t know our organization and we didn’t know she was looking for a board. ©2014 LinkedIn Corporation. All Rights Reserved. Terrie Light Executive Director 39
  40. 40. Next Steps
  41. 41. What should you do now? ©2014 LinkedIn Corporation. All Rights Reserved. 41  We will send you a Thank You email confirming your premium subscription and a link to the exclusive Board Member Connect Group – This email will go to the email address you used when signing into WebEx today – We will upgrade the LinkedIn account associated with the email address you used when signing into WebEx today – Click the group link in the email to join the Board Member Connect Group and start engaging with the community there
  42. 42. Some parting words…  Start using it! Don’t wait for your next board meeting’s agenda item – find potential board members today – Just one premium subscription per organization (usually the Executive Director or Board Chair) – Identifying a potential board member is the first step in recruitment  Take advantage of LinkedIn and BoardSource resources – BoardSource Board Recruitment Center – LinkedIn for Nonprofits Resources: http://nonprofit.linkedin.com/ – LinkedIn for Good Slideshare: http://www.slideshare.net/LinkedinforGood – Board Member Connect Group on LinkedIn – LinkedIn for Good on Twitter: https://twitter.com/LinkedIn4Good ©2014 LinkedIn Corporation. All Rights Reserved. 42
  43. 43. nonprofit.linkedin.com
  44. 44. Q & A

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