The document summarizes Apple's newly announced iPhone, which combines an iPod, mobile phone, and internet communication device. It has a 3.5 inch touch screen, supports WiFi, Bluetooth, and cellular networks. It runs Apple's OS X operating system and allows access to the iTunes music and video library. It also has a built-in 2 megapixel camera. The document analyzes the iPhone's market positioning and potential uptake, noting its appeal to consumers but challenges entering the corporate and developing international markets. It conducts a SWOT analysis and recommends opening the OS to developers and supporting VoIP features to expand the iPhone's capabilities.

7. Technical Specifications

10. Phone Market Position

11. iPhone vs. the competition

17. Analyses

18. Porter’s Five Forces New entrants Bargaining Power of customers Bargaining power of suppliers Threat of substitutes Rivalry within industry

19. SWOT Analysis strengths weaknesses opportunities threats Style/Brand Sensors Rich UI User base Hype First mover No UMTS High price / high end Limited distribution channels Missing features Unsafe for corporate use? Port existing apps Migrate people to Apple New social device Distribute iTunes content Similar devices Highly developed market

20. Recommendations

21. Open up the OS to third party developers

22. support Voice over IP

23. iDream (The Future)