1. Homestead
Estates
Your Home Your Way
Presented By
Lisa Coates ABR,CBR,GRI ePro
EXIT Realty Metro 902-489-1286
Lisa@myagentlisa.com
2. Target Market
Average Household Income
City of Bridgewater $40,123
County of Lunenburg $43,257
City of Halifax $54,129
County of Halifax $54,108
Source Wikipedia – 2006
Lunenburg County Population 5.1% of Entire
Population of Nova Scotia compared to
Halifax County that makes up 42.3 % source
2011 Canadian Census
3. Target Market
Based on the Previous Information the
average Canadian with Good Credit
usually qualifies for 4x the annual salary
Bridgewater has become a well known
retirement community - based on this
information –Ideal target is Empty Nesters
Moving From Halifax and Resident First
Time Buyers
4. Market Statics
January 01, 2012 to January 28, 2013
18 Homes Sold in area C1 where Italy
Cross / Homestead Estates is located
Out of the 18 - 3 were sold in Italy Cross
Current Competition – Glen Allan
Community Singles Starting at $289,000
Actual Average Sales Price of Singles in
Glen Allan $215,848
6. Italy Cross MLS Homes SOLD
Since 2008
Listed November 2008 $739,000 Sold November 2011
$434,000 Age 5, 3 Bedroom 3 Bath with Garage and Water
7. Italy Cross MLS Homes Sold
Since 2008
Listed Oct 2011 $269,900 Sold August 2012 $268,500 Age 5
Bedrooms 2+1 Baths 2 Garage None Included 11 ACRES
8. Currently Active Homestead
Estates
This Home has been on the market since December 2010 Price
started at $519,000
Now Reduced to $465,000 and still waiting Buyer
9. Currently Active Homestead
Estates
This Home has been on the market since August 2012 first introduced to
the market at $359,000 now reduced to $349,000 with Direct Water
Access
10. Homes that Failed to Sell
Homestead Estates July 1,
2011 – January 28, 2013
13. Market Report 2012 -2013
Lunenburg County
As you can see from the report below – the median home price has
dropped from 2012 average sales price $231,593 – 2013 $214,078
Also declined is the sales to listing ratio of home sales during this time
Although it is very early in the year to predict the future sales trend
It is highly suggested to use 2012 as a bench mark for pricing in 2013
14. Marketing Idea’s
Eastlink Real Estate Channel
Halifax Herald Newspaper
HomeGuide
The Real Estate Book
MLS 5% of Final Agreed Sales Price
Syndicated Online Real Estate Portals
(3) 8 x 16 ft Signs $2645 Announcing Phase 1
(1) 8 x 16 ft Sign with Map of Available Lots
15. Marketing Expense - Eastlink
Real Estate Channel
Air Time 1 Minute – guaranteed plays per
week 168 impressions
1 Year Contract
Still and Digital Video Production
Up to 8 Revisions Per Year
Cost $231.00 Per Week
18. Marketing Expense - The Real
Estate Book
Minimum 7 Month Ad
¼ Page
$275.00 Month
13 Month Contract
¼ Page
$245.00
Add HST to Both Prices
19. Target Market Suggestion
To Target New Home Construction in
Phase 1
Presell Homes based on Floor Plans
Provide minimum of 3 footprints
Foot Prints to have a Minimum of
One Story 1200 sq ft
One and a Half Story 1000 sq ft
2 Story 900 sq ft
20. Conclusion
Based on the market trend in Lunenburg County it is my
opinion that homes in this subdivision should be priced in
the $225,000 – 275,0000 range
Average Market Time 180 Days
Suggest a Minimum – 3 bedroom
Suggest a 2 Bath
With 1 car garage
Buyer Incentives:
6 Appliances included ($5000.00 Value)
$800 Lighting Allowance
$10,000 Kitchen Allowance
$10,000 Flooring Allowance
