This presentation was made at Web Essentials 05. It provides a general overview of user testing and then follows on to show how Eye Tracking can be used in conjunction with traditional Usability techniques, providing more detailed results. A number of case studies are included to support the discussion.

1. Lisa Herrod Web Essentials 05

2. Lisa Herrod Web Essentials 05

4. What makes a site usable? LEARNABILITY,MEMORABILITY,EFFECTIVENESS,EFFICIENCY,SATISFACTION,ICAN’TGETNO,ERRORS,DANANA,CONSISTENCY, ANDLOTSMORE

13. Blue Scope Steel usability evaluation

18. Wool designing with usability

20. Wool: Design 3

21. Wool: Design 3

22. Wool: Design 2

23. Wool: Design 2

24. Wool: Design 1

25. Wool: Design 1

27. EyeTracking Approach Eye-tracking and on the spot interview Qualitative in-depth discussion Qualitative observation and context

31. Let’s see how it works…

32. Lab

33. camera

34. Participant tracked Near-infrared beams allow camera to accurately track eye behaviour

35. Calibration Matrix

36. Calibrating Eye to Screen … note ‘white spot’ on pupil

39. Example EyeTracking Outputs

40. Scan Paths

41. Marking up for 3D graphs

42. 3D graphs

43. Contour Map

45. Side by Side navigation

46. Side by Side - open

47. Side by Side Navigation – Scan Path 1

48. Side by Side Navigation – Scan Path 2

49. Side by Side Navigation – Scan Path 3

50. WorkCover NSW

51. WorkCover NSW - Home 5 Areas of navigation

52. WorkCover NSW - Cascading Menu 5 Areas of navigation

53. WorkCover NSW - Dropdown Menu 5 Areas of navigation

54. WC-ET Crosshair

55. WC- No ET

56. Scan Path tracks eye movements

57. Workcover NSW – Dwell Times

58. Workcover NSW – Contour Map