Welcome! Savvy Workshop is pleased to present Social Media Strategies For Your Business as we know that social media has proven to be a valuable tool for many of our clients who want to make there networking, marketing, PR and sales efforts more effective.
3. Where is your audience?
Blog: B2B & B2C
LinkedIn: B2B
Twitter: B2B & B2C
You Tube: B2B & B2C
Facebook: B2C, some B2B
Pinterest: B2C, some B2B
Instagram: B2C, some B2B
Google+: B2B & B2C
4. What Are Your Goals?
Increase engagement, sense of community, loyalty
Create awareness of new product or service offerings
Demonstrate competency, credibility, trust
Provide information, become a resource
Stay top of mind, build brand awareness
Learn what is important to your customers
Lead Generation
Drive Traffic to Website
Promote events
Networking
17. Six Reasons I use LinkedIn
1. Develop a professional brand and identity
2. Expand your network – keep in contact as people change companies
3. Interact with other professionals
4. Use a business intelligence tool
5. Obtain targeted news delivered daily by LinkedIn
6. Stay on top of industry trends by following and participating in groups
25. Here are a few types of groups that are currently on
LinkedIn:
– Corporate
– College alumni
– Nonprofit
– Trade organizations
– Conferences
– Industry-specific
LinkedIn Types of Groups
75. • Remember: the written word is forever.
• Don’t be too spammy – Social networks are all about the conversation.
Engage with people, add value, listen, share ideas, like other peoples
comments, and present your marketing – don’t just present your
marketing.
• Don’t be confrontational. Try to resolve problems the same way you
would if you were face to face with the person… on stage… in front of
thousands… and as if it’s being recorded.
• Use the same decorum that you would use in any public event you attend
when representing our brand.
• Support each other’s comments where you agree and share.
Protecting Your Brand
76. Measure success - Measure quarterly for growth:
• The number of people in network
– Think Quality, NOT Quantity
• Use Google Analytics: Where are your visitors coming from?
– Website referral traffic from LinkedIn, Facebook, Twitter,
Instagram, You Tube?
• Lead Generation & Sales:
– Measure sales leads and closed sales
Measuring ROI