Your WordPress blog content isn't a one-trick pony - make it do double duty when you repurpose your most popular posts into a marketable eBook! In this presentation, we discuss how to pick your best performing content, organizing it into an eBook, publishing, and distributing your newly authored tome!

1. Turning Your WordPress Blog into
an eBook for Fame and Profit*!
Lisa Melegari
We Do Web Content
www.wedowebcontent.com
* Fame and profit not guaranteed

2. Why eBooks?
• Establishes you as an author (authority!)
• Repurposes your blog content (more reach!)
• Can be a really awesome marketing tool (build
a mailing list!)
• You could even – PROFIT?!

3. Step 1: Content Audit
• Find your best-performing blog posts.
• In Jetpack, go to your Site Stats dashboard
and look at your Top Posts & Pages.
• In Google Analytics look at
Behavior > Site Content > All Pages

4. Step 1: Content Audit

5. Step 1: Content Audit
• Make a list of your top-performing blog posts.
• Find 3-5 of them with a common theme.
• Highlight these – they’re your potential
chapters!

6. Step 1: SHORTCUT!
If you like to write posts in series (and if you do,
check out the Post Series Manager plugin,
some cool guys made it) and noticed that any
of your series are among your high-traffic
pages, that series topic is an eBook waiting to
happen!

7. Step 2: Organize Your eBook
• Each blog post’s topic can be a chapter.
• Organize logically – would you read a book in
that order?
• Don’t be afraid to add extra chapters when it
helps the flow.

8. Step 3: Write!
• You CAN just copy your blog posts as the
eBook chapters.
• A decent eBook can be as short as 10 pages.
• Try to get to 20-30 pages, but don’t try to
write a novel.

9. Step 4: Enhance!
• Design a cover!
• Fiverr if you’re not talented
• Heck, I’m not a
graphic designer
but I made these:

10. Step 4: Enhance!
• Images can fill space and break the monotony
of pages of text.
• Your own photos are
the best since you
own them.

11. Step 4: Enhance!
• Great free image resource (just check
the license notes) www.freeimages.com
• Search the Creative Commons images at
www.flickr.com
• Go crazy at the big stock photo sites like
www.istock.com

12. Step 4: SECRET!
If your book is an instructional one and
you’ve made accompanying videos you
can link to those videos either as a URL
(remember, eBooks are digital, links
work!) or if you plan on printing your
book, insert a QR code!

13. Step 5: Publish!
• Most eBook reading platforms love PDFs!
• Want to get on iBooks, Kindle, Nook? Learn how to
format for them here:
– iBooks formatting
– Kindle formatting
– Nook formatting (and anything that uses ePub)

14. Step 6: Marketing Your eBook
• Start by offering your book FOR FREE.
• Write a blog post announcing your new eBook.
• Add a widget to your home page that shows off
your awesome book(s).
• Distribute your eBook with the Easy Digital
Downloads plugin.

15. Step 6: Marketing Your eBook
• But WAIT – don’t just let them
download the book!
• Make sure EDD is capturing at least
their name and e-mail address.
• You’ve got a mailing list – now use it!

16. Step 7: Beyond Your Book
• You’re now a published author.
• People have downloaded your book.
• You have these people’s e-mail addresses.
• Start an automation sequence with
MailChimp!

17. Did she say PROFIT?

18. Step 8: Making Money with Your
eBook
• EDD can easily be set to charge for your book.
• Here’s what you need to know about
publishing to and selling on Amazon.com
• Tons of self-publishing services out there:
lulu.com createspace.com

19. Final Thoughts
• If you’re looking to increase blog exposure,
definitely start out free.
• Use your e-mail list to your advantage (newsletters,
social networking, etc.)
• Don’t forget to include an opt-out!
• Release revised editions as necessary.

20. Questions?
@lmelegari
lmelegari@gmail.com

21. Download the SlideShare here:
http://goo.gl/zXljLn
(that’s a lowercase L between the X and j,
and yes it’s actually case-sensitive)