Demo deck greater places final
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Pitch deck for GreaterPlaces demo day (June 2017). This tech resource aggregates all aspects of urban planning & design in one place to inspire planners, architects, engineers and community members with global best practices
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Demo deck greater places final
- 1. Connecting people & ideas to create great places
- 2. WHY IS IT A BIG DEAL? Houzz for city design WHAT IS IT? WHERE’S THE BIG MONEY? Massive disruption affecting city design with no go-to resource Aggregate all city design/engineering sectors & capture shift to digital marketing
- 3. Buyers B2G B2B Influencers Residents Advisory Commissions Non-Profits Academia Businesses & BIDs Sellers Professional Services Products Hardware/Software
- 4. The people in charge of spending no comprehensive resource
- 5. GREATERPLACES BUILT THE PLATFORM Website – City Design “How To” Manual Newsletter 2 Kickstarters 2016 - “Top 10” urban planning resource 5000 community members - global Next: Mobile app with Tools Forums Marketplace
- 6. RIDING A HUGE WAVE Technology Participatory Governance 70% of local government employees are over the age of 50
- 8. NUMBERS Urban Planners – 38,000 Sectors Professionals Users Businesses Advertisers Landscape Architects 64,448 45,999 Architects 227,231 72,339 Engineering 1,137,049 151,714 Environmental Consulting 127,651 58,116 Sub-Sectors (Public Health, Management, Public Policy, Law, etc) Long Tail Community-Design National NGOs 500
- 9. MARKET SIZE ($) – U.S.
- 10. COMPETITION: PRINT, DIGITAL, TRADE SHOW $3650/print issue $525/month digital $5000 booth $3480/print issue $3285/month digital $1200 booth Aggregate sectors Portfolios starting at $3000/year 5 calls to set 1 appointment, 2 appointments to deliver 1 proposal and 5 proposals to close 1 deal.
- 11. BUSINESS MODEL MembershipMarketplace Product & Service Portfolios Sponsored Content E-newsletter Ads Basic PRO Enterprise Print Tools Email Forum - CityISO Photos/Videos Augmented Reality Team Builder Data Driven Decision Support Deep Learning Content Aggregation Data driven real estate deals TBD Tools Future
- 12. TEAM: GREAT CITY DESIGN Lisa Nisenson, Founder 20 years policy + planning Smart City Task Force Alta Planning + Design Sarah Lewis, Design 18 years planning + architecture Somerville MA Advisory Team Payton Chung (Urban Land Institute), Brian McClaren (AIA), Abbey Oklak & Benjamin Scarbro (Architects) Andrew Aurbach, Tech 18 years marketing + tech Masters in planning
- 13. GO TO MARKET STRATEGY $300K Investment 2017 (current) Launch Beta Enlist Community Trial Advertisers Consulting 2017 (end of year) Partnerships Visibility App Build out 100 advertisers (MVP) 2018 Sales Team Tools Pricing Tiers 800 advertisers 2019 Hiring Content Automation 3000 Advertisers 1500 Members $75K $1.6 million $9.3 million
- 14. USE OF PROCEEDS $300K Investment 2017 App Build out & Web Integration Marketing & Sales Visibility – Trade Shows Growth Hiring Talent Automating Content & Services Tool Development (Suite of printables, photo library, files, augmented reality for products)
- 15. HOW EFFECTIVE IS YOUR STARTUP INVESTMENT?
- 16. Contact: Lisa Nisenson: Lisa@greaterplaces.co m 202-744-6854 www.greaterplaces.com @greaterplaces
- 17. The Ask Testing, Web + App Design 35% Content & Customer Development 20% Marketing 40% Legal & Business 5% $ 425,000
- 18. 1) Growing Trend of Architecture industry (more start-ups) https://www.cbinsights.com/top-search/4jb2fg/trends 2) Architects in the US: Market Research Report - $43bn in revenue, 72339 business - robust recovery of industry https://www.ibisworld.com/industry-trends/market-research-reports/professional-scientific-technical- services/professional-scientific-technical-services/architects.html 3) US Construction Industry - Statistics & Facts - 78.4bn USD (value of construction industry as a %of GDP) https://www.statista.com/topics/974/construction/ 4) US nonemployer establishments by industry 2442519 construction establishments https://www.statista.com/statistics/313897/us-nonemployment-firms-sorted-by-sector/ 5) 1) Smart City global market to reach $1.565 trillion 2020 - Smart City Market by Segments, Global, 2012- 2020 http://www.egr.msu.edu/~aesc310- web/resources/SmartCities/Smart%20City%20Mar ket%20Report%202.pdf 2) Infographic of 80+ startups in the Smart City space (parking, disaster management, transport) https://www.cbinsights.com/blog/iot-smart-cities- market-map-company-list/ 3) Number of urban and regional planners in the U.S - Number of planners in each industry (local government, architecture firms etc) https://www.bls.gov/oes/current/oes193051.htm 4) Statistics on U.S. Advertising Industry - Estimated revenue of 95.35 billion U.S. dollars in 2015 https://www.statista.com/topics/979/advertising- in-the-us/ 5) Ad spend forecast in the U.S. - Digital Ad spending will grow to 44.9% by 2020 - print ad spending is projected to drop to 11.1% in 2020 http://www.marketingcharts.com/traditional/in- the-us-mobile-ad-spend-forecast-to-rival-tv-by- 2020-66374/ - According to Navigant Research, the global smart city technology market is expected to be worth approximately $27.5 billion annually by 2023, compared to $12.1 billion in 2016. (https://www.navigantresearch.com/research/navigant-research-leaderboard-report-smart-city- suppliers
Notes de l'éditeur
- Hi – My name is Lisa and I am with GreaterPlaces – a new tech company devoted to city design
- Our big focus now, given the tools our users want is the mobile app. App will feature at least weekly engagement with newsletters curated for civic users and another targeted to professionals. The app will also have that organized “trove” of ideas that will be linked to the website where there is more bandwidth to wonk out. In the process of reaching out to first fifty advertisers to determine portfolio pages and features. Plannign on having a simple AR tool.
- Our big focus now, given the tools our users want is the mobile app. App will feature at least weekly engagement with newsletters curated for civic users and another targeted to professionals. The app will also have that organized “trove” of ideas that will be linked to the website where there is more bandwidth to wonk out. In the process of reaching out to first fifty advertisers to determine portfolio pages and features. Plannign on having a simple AR tool.
- Our big focus now, given the tools our users want is the mobile app. App will feature at least weekly engagement with newsletters curated for civic users and another targeted to professionals. The app will also have that organized “trove” of ideas that will be linked to the website where there is more bandwidth to wonk out. In the process of reaching out to first fifty advertisers to determine portfolio pages and features. Plannign on having a simple AR tool.
- What are the numbers? 1 in 4 American adults are active in some way shaping their community serving in civic groups and advisoru commissions. and 300,000 professionals in architecture, planning, civil engineering, economic development, landscape architecture and more. In dollar terms, we estimate a top down ad market at $200 million per year and bottom up – we just added the revenue from our closest 12 main competitors – mostly trade associations. And these are outdated marketing options.
- Our competition For content & readers - there are several large blogs like the Atlantic’s CityLab. For marketing revenue, it’s the trade and professional associations & non-profits like APA and the Urban Land Institute. Some of these organizations working with Sidewalk Labs. Biggest competition is a target audience that does not advertise in the conventional sense. They rely on word of mouth and attending conferences. This leads to risks of a new advertising concept as well as recurring revenue from small businesses and firms. We need to structure content to meet everyone where they are on the learning curve and need to get decision makers active on the site to make it work. APA magazine – 36K + 35K passalong = 70K 5 calls to set 1 appointment, 2 appointments to deliver 1 proposal and 5 proposals to close 1 deal.
- The team – Sarah Lewis and I have almost 40 years of experience and hold leadership positions in national organizations. We are known for our innovation in getting everything from zoning code and planning innovation to green infrastructure transit, technology and civic engagement. We are also working at the grassroots level – while the big picture is important, we want to put our tools to work in actual planning situations – it has to work there.
- Our competition For content & readers - there are several large blogs like the Atlantic’s CityLab. For marketing revenue, it’s the trade and professional associations & non-profits like APA and the Urban Land Institute. Some of these organizations working with Sidewalk Labs. Biggest competition is a target audience that does not advertise in the conventional sense. They rely on word of mouth and attending conferences. This leads to risks of a new advertising concept as well as recurring revenue from small businesses and firms. We need to structure content to meet everyone where they are on the learning curve and need to get decision makers active on the site to make it work.
- Our competition For content & readers - there are several large blogs like the Atlantic’s CityLab. For marketing revenue, it’s the trade and professional associations & non-profits like APA and the Urban Land Institute. Some of these organizations working with Sidewalk Labs. Biggest competition is a target audience that does not advertise in the conventional sense. They rely on word of mouth and attending conferences. This leads to risks of a new advertising concept as well as recurring revenue from small businesses and firms. We need to structure content to meet everyone where they are on the learning curve and need to get decision makers active on the site to make it work.
- Our big focus now, given the tools our users want is the mobile app. App will feature at least weekly engagement with newsletters curated for civic users and another targeted to professionals. The app will also have that organized “trove” of ideas that will be linked to the website where there is more bandwidth to wonk out. In the process of reaching out to first fifty advertisers to determine portfolio pages and features. Plannign on having a simple AR tool.
- The real prize? We can be ready to launch in May as everyone involved in city design converges on NYC – and URBANx can be in center of it all.