The document contains a list of 1013 lessons from Lisa Cruz, president of Red Shoes PR, INC. Some of the key lessons include: have confidence, work hard and then work harder, communicate effectively, follow your passion, be authentic and have fun. The document also includes questions to consider about addressing pain points, why people should listen to you, your point of difference and passions. Cruz's personal brand vision is to be the best in PR while having fun, kicking ass and always pushing limits for clients and employees to use communication to make the world a better place.

1. Top 1013 Lessons
Lisa Cruz
President
Red Shoes PR, INC.

2. Lesson #1
Confidence is EVERYTHING

3. Lesson #2
Work hard…
…and then work HARDER

4. Lesson #3
No one owes you anything

5. Lesson #4
communicate, communicate,
COMMUNICATE!!

6. Lesson #5
Don’t do what EVERYONE else is
doing

7. Lesson #6
ALWAYS ask for the SEEMINGLY
impossible

8. Lesson #7
Be humble

9. Lesson #8
ALWAYS respect others

10. Lesson #9
Be resourceful

11. Lesson #10
Follow your PASSION

12. Lesson #11
Be authentic

13. Lesson #12
Have fun

14. Lesson #13
Write down what you are about …
what’s YOUR brand?

15. Questions to ask yourself
 What is the pain
point you will
address?
 Why should anybody
listen to you?
 What’s your point of
difference?
 What are you
passionate about?
Photo on Flickr: the.sprouts

16. My personal brand
vision statement
To be the best in public relations while
having fun, kicking @#$, and always
pushing the envelope for myself,
employees and clients. To use
communications to make the world a
better place.

17. Questions?
Red Shoes PR, Inc.
W6110 Aerotech
Drive Connect with me!
Appleton, WI 54914
Lisa Cruz
920.574.3253 lisa@redshoespr.com
www.redshoespr.com Cell: 920.205.9796
Facebook.com/redshoe Facebook.com/lisacruz
spr
Twitter.com/lisaredshoespr
Twitter.com/redshoespr
Linkedin.com/in/lisacruz