This quick and dirty how-to guide on Twitter includes basics to get started, rules of engagement and Twitter speak.

1. Twitter
Presented by Lisa Cruz
Red Shoes PR, Inc.

2. What is Twitter?
 A relationship building tool
 A way to increase your brand awareness
 To create a lead funnel of prospects to your
business
 An un-ending resource for you and your company
 A way to meet others across the world in similar
industries, likes and interests
Andrew Morrell Photography

3. Compare Twitter to an in-
person social gathering
 You don’t push yourself on others
 You engage
 You find common interests
 You listen
 You share
Sion Fullana, photography

4. How to get started in Twitter
 Set up your profile
 http://twitter.com/LisaRedShoesPR
 Think carefully about your bio… use relevant key
words. This is how others find you.
 Preferably use a photo of yourself, people
respond better to people
 Begin following others:
 @tommytrc @lisaredshoespr @jessdennis
@karenredshoespr @rosslarocco @cathybrowne
@chrisbrogran @guykawasaki @mariaheim
@mmagnen @tvorse @rwollersheim

5. Follow others to listen
 Listen carefully to what people are saying
 Explore Twitter search applications such as
Twellow
 Review other’s followers and follow them if
interested

6. Begin engaging
 When you are replying to someone’s comment,
direct it to them by using the “@” symbol
 For example:
 @affinityhealth I went to Mercy Medical Center and
saw my cardiologist.
 @underfunfit Do you have any suggestions on how I
can build up my arm strength?

7. Few things to keep in mind
 Remember, do not use ALL CAPS IN YOUR TWEETS!
 Everything you post is public
 Google searches Twitter
 Do not push
 Twitter is a 2-way conversation
 Give credit where credit is due
 It’s about relationships!

8. What’s that gibberish in a
tweet?
 www.bit.ly
 With a 140 characters or less, you don’t have a
lot of room to say what you want to say
 You need to use an URL shortener
 http://www.nytimes.com/2010/03/21/books/
21mash.html?ref=technology
 http://nyti.ms/9eH9fY

9. Twitter apps to make your
life easier
 Tweetdeck
 Tweetminer
 Hootsuite
 Twellow
 Twubs
 Search.twitter

10. Twitter speak
 Tweeps: Friends on Twitter
 #: called a hashtag to identify a trending topic
Today we arrived in Austin for the
#SXSW conference

11. More Twitter speak
 #FF or #followfriday: Every Friday, people on twitter
recommend other people to follow
 RT: This stands for “ReTweet” This is when you take
someone else’s post and RT it, or re-post it, for others in
your stream to see
 tweet up:when tweeps decide to have an in-person
get together
 DM: This stands for direct message. You can DM a
person, which means it’s a private conversation

12. Questions?
 Tweet me @lisaredshoespr
 Hashtag #redshoesspeak
 Or, DM me