Lisa Roman created numerous marketing materials for CollaborateMD, including print ads, brochures, newsletters, overviews, and guides. She developed a brand style guide and ensured all materials followed branding guidelines. She also redesigned websites and landing pages to increase conversions.

1. Developed new print ads
incorporating a new, cleaner,
branded look along with
communicating a greater
emphasis of the Meaningful
Use messaging.
Lisa Roman
407.803.2479

2. Created new EHR Selection
Guide developed in conjunction
with new webinar initiative.
Lisa Roman
407.803.2479

3. Created over 40 datasheets and brochures
within the last 4 months. All writing, creative,
and production managed internally.

4. Created new brochure
that presents the
CollaborateMD Medical Billing
services in a concise and easy-
to-understand format.
Lisa Roman
407.803.2479

5. Created new brochure
that presents the
CollaborateMD Medical Practice
services in a concise and easy-
to-understand format.
Lisa Roman
407.803.2479

6. Developed new Employee
Newsletter incorporating new
branding and fresh new
design format. All writing,
creative, and production
managed internally.
Lisa Roman
407.803.2479

7. Created a new Corporate
Overview sheet that presents
CollaborateMD’s products and
services in a concise, direct format.
Prospective customers can now
learn about all the CMD
offerings in one easy-to-read
document.
Lisa Roman
407.803.2479

8. Created a new more professional Customer Referral Program
brochure. The new copy and design makes the program
easier to understand, and communicates program incentives
and terms and conditions more clearly.
Lisa Roman
407.803.2479

9. Overhauled training and
reference materials. Developed
new sales tools that communicates
CollaborateMD’s software
functionality as well as the
application’s functionality in one
easy-to-use look-up sheet.
Lisa Roman
407.803.2479

10. Developed new stationary
design. Creative is now fresh
and clean, correspondence
is easier to read, and
conveys new branding that
will integrate with all the
new digital and print collateral
as well as the website.
Lisa Roman
407.803.2479

11. Created branding and logo
for all promotional collateral
materials for 2010 User
Conference. Includes creating
all content, copywriting,
and promotional campaign.
Lisa Roman
407.803.2479

12. Created new series
of promotional and
educational webinars
with our business
partners. Wrote all
new content, built and
edited presentations,
developed “Fax Blast
Campaign” and helped
to manage all the
webinar logistics.
Lisa Roman
407.803.2479

13. Developed new branded
Sales Tools and Sales Collateral
documents that are more
professional, better designed
and easier for the customer to,
use and understand.
Lisa Roman
407.803.2479

14. Created quarterly direct mail
campaign integrated with the
web and emails, to increase
our profile and establish
better communication to
PAHCOM Assoc. members.
Lisa Roman
407.803.2479

15. Redesigned and rebranded
the PPC landing pages to
increase website conversion.
Completely reworked all
of the content and graphics.
Also improved the flow
and made the navigation
of the pages easier to use
and more intuitive.
Lisa Roman
407.803.2479

16. Redesigned and rebranded
the corporate website,
completely reworked all
of the content and graphics.
Also improved the flow
and made the navigation
of the pages easier to use
and more intuitive.
Lisa Roman
407.803.2479

17. Developed brand standards
and a Brand Usage Guide
and initiated guidelines and
created consistency across
all graphic design and
sales and promotional
ide
sage Gu communications.
Brand U e of the CollaborateMD Bra
nd
d Usag
Approve
Primary
Color Pa
le tte for L
o go Artw
ork
Pantone
Process
Blue U
Pleas
uses a 60 e note that taglin Pantone
% tint of
Pantone e text 307 U
Process Blu Please no
e U te
uses a 74 that swoosh art Pantone
% tint of
Pantone
work 2995 U
in the ble 307 U Please no
nd te that sw
uses a 71
% tint of
oosh art
work
Pantone
Pantone 375 U
in the ble 2995 U Please no
nd te tha
a 91% tin t logo artwork us
t of Panto es
ne 375 U
60% – Pa
ntone Pr
ocess Blu
e U
74% – Pa
ntone 29
osh
ark Swo
95 U
rm
for Wate
71% – Pa
ntone 29
r Palette
95 U
olo
ndary C
91% – Pa
ntone 29
Seco 95 U
152 U
Pantone
rk Swoosh
Waterma 2 U
375 U te that the
Pantone
15
Please no 100% of Pantone
rk Swoosh uses a rule
Waterma 5 U rth 1 pt.
Yellow te that the for the fou
Process ne 37
Please no % tint of Panto
rk Swoosh uses a 50 1 pt. rule
s Blue U Waterma w for the third
oces te that the Yello
Pantone Pr Please no 100% of Process e
rk Swoosh uses a ond 1 pt. rul
Waterma s Blue U for the sec
te that the Proces
Please no Pantone
% tint of t 1 pt. rule
uses a 50 firs
for the
olors
alette C PMS Process Blue U in final art
work.
ndary P
s of Secouse 100% values of the PMS 152
U or
atche lette, do not
100% Sw lor Pa
condary
Co
for the Se
s above
lor value
ly use the co
Please on
152 U
Pantone
100% –
ntone 375 U
10 0% – Pa
Yellow U
Process
100% –
Blue U
Process
Pantone
100% –
Lisa Roman
407.803.2479

18. Created a new Pricing Sheets
for both sides of the business.
The information is presented in
a simple, easy-to-read format,
while still being aligned to the
established brand guidelines.
Lisa Roman
407.803.2479