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Get Paid Faster with HubSpot Payments
June 14, 2022 I 11:00 AM
The LA
HubSpot User Group
presents:
Meet the Speakers
Christina Reyes
SVP Strategy
MTR Marketing
Lital Barkan
CEO
MTR Marketing
Mike Vittum
GTM Lead - Payments
HubSpot
Jack Coopersmith
GTM Specialist - Payments
HubSpot
Fun Summer Plans
Get Paid Faster
w/ HubSpot
Payments
First, a quick recap on
HubSpot’s history…
HubSpot Phase 1 - Inbound Marketing
HubSpot Phase 2 - Funnel to Flywheel
Not all flywheels are created equal
HubSpot Phase 3 - Commerce-enabled CRM
CRM +
Commerce
What makes flywheels spin faster?
Add force Remove friction
Front office
Back office
Add force - B2B eCommerce
“No one will ever rent DVDs
through the mail.”
- Blockbuster, 2002
“No one will ever buy my service
without talking to a human.”
-You, now
Sell your time… without a human
Sell your events… without a human
Run cross-sell campaigns… without a human
1. Does your company require a human to
run your sales process?
a. If so, which parts?
2. Do you see an opportunity in the next few
months to remove humans from your sales
process?
a. If not, what is holding you back?
Quick Discussion - B2B ecommerce
Remove friction - SMB QTC
Front office
Back office
Streamline post-sale motions
Seamlessly sign and pay on one quote
Stay on top of all unpaid subscriptions
Quick Discussion - SMB QTC
1. How many tools does your company
utilize in their QTC process?
2. How does your company reconcile
payments/handle accounting?
Commerce + CRM in
the real world
$15k
/month
utilizing
ACH
2 days/
month in
human
hours
Commerce
CRM
Today, CRMs exist
independently of commerce.
Commerce
In the future (now for HubSpot), CRMs
will contain commerce.
CRM
Today Tomorrow
Demo Time!
AMA!
Thank you
WDYT?
● Topic? Future topics?
● Giveaways:
○ Everyone - HUG mug and puzzle swag from HubSpot
○ Random Attendee - $50 Amazon gift card from MTR
○ Best question - INBOUND 22 Powerhouse Pass from MTR
● Feedback survey:
https://forms.gle/jgMRMoacT11WPpjB8

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LA HUG Jun 2022 - HubSpot Payments