Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
AiMA "The Mobile Future for Email"
1. Welcome!
The Mobile Future
for Email and Your Business
#atlantaima
2. Membership
Student - $60/year, includes free
admission for monthly events;
discounts on social events
Basic - $120/year, single person
free admission for monthly
events; discounts on social
events; job board postings
Corporate – 3 levels: 5, 15, or
entire company free admission
for monthly events; discounts on
social events
www.atlantaima.org
#atlantaima
3. Tweet Along!
Join the discussion at GAIL SEANOR
Sr. Mgr, Ecommerce Ops,
#atlantaima Benchmark Brands
@GEMS222
DELA QUIST JESSICA SMITH
Director of Marketing,
CEO, Alchemy Worx
Ted’s Montana Grill
@delaquist
JENN DOWNS
JUSTINE JORDAN Design Researcher,
Marketing Director, Litmus MailChimp
@BeParticular
@meladorri
#atlantaima
4. Mobile Decision Making
In February 2012,
a THIRD of total
Webmail Desktop
opens were on a 33% 34%
mobile device
Mobile
33%
#atlantaima
11. FSI Total Redemptions: 1.0% of Guests
Quantity = 4,415
#atlantaima
Generated 3,938 New/Validated Email Addresses from QRC
12. ROP
Total Redemptions of
OR: 0.1% of Guests
Quantity = 443
Total Redemptions of
$5 off $20: 0.1% of
Guests
Quantity = 510 #atlantaima
13. Digital Media - E-Club Sign Up Form
New Emails from Q2 Promotion: 5,743
#atlantaima
14. How Do Consumers Behave?
Sourchttp://www.youtube.com/watch?v=55kOphD64r8e: YouTube
#atlantaima
15. Consumer Perception
If you receive an email on your phone that doesn’t look good, what do you do?
Source: BlueHornet Online Email Behavior Study
#atlantaima
Here are some highlights:Overall, % YOY Sales Growth = 17.6%Overall, % YOY Guest Count Growth = 7.3%1% FSI redemption as a % of guests is double the redemption in the SS campaign. 0.3% redemption rate in both campaigns. 4415 in Burger (1.4M)3834 in SS (1.1M)And only 4 weeks into the campaign, we have already exceeded the number of new email addresses.
