The human attention span is down to just eight seconds. (Whoa.) Combine that factoid with over-stuffed inboxes, and you have a recipe for getting lost in email marketing oblivion. Or maybe you don’t. Once you know the landscape, and even embrace it, you can use email to cut through the noise. During this free guest webinar, experts from Emma will connect their email marketing expertise with what we know about user experience and cognitive behavior, all in the name of helping designers get the marketing results they’re looking for. This webinar was presented on September 17, 2014 by Jamie Bradley and Christopher Lester from Emma.

1. 8 Second Challenge
Lauren Smith
Marketing at Litmus
Jamie Bradley
Emma Email Marketing
Christopher Lester
Emma Email Marketing
@litmusapp
@emmaemail
#8secondchallenge

2. Source: Direct Marketing Association

3. 4,300%
ROI of Email Marketing
Source: Direct Marketing Association

4. 75%
PREFER EMAIL
COMMUNICATION
2.6
HOURS PER DAY
CHECKING EMAIL
Sources: Direct Marketing Institute & McKinsey Institute

5. Check email first thing in the morning

6. Source: Adobe — “2013 Digital Publishing Report: Retail Apps & Buying Habits”

7. AVERAGE ATTENTION SPAN

8. Source: Public Domain, http://en.wikipedia.org/wiki/User:Mysid

17. Stand out (in a good way).

22. "Pictures interact with text to produce levels of comprehension and
memory that can exceed what is produced by text alone."

25. #8SecondChallenge

36. Q&A