This document provides an overview of e-commerce, e-business, and m-commerce presented by Mr. Litton P. Mowalie. It defines the key terms, describes the differences between e-commerce and e-business, and discusses the types, opportunities, and challenges of each. The top ten e-commerce businesses in the world are listed, along with the six main types of e-commerce transactions. Job opportunities and fast-growing sectors in e-commerce are also highlighted.

1. BUSINESS MANAGEMENT
Session Conducted By:
Mr. Litton P. Mowalie
Ph.D. Scholar
Department of Comm. and Mgt.
E-Mail : litton2030@gmail.com
MANAGEMENT OF 21ST CENTURY
ORGANIZATION

2. CONTENTS TO BE COVERED
E-COMMERCE E- BUSINESS M-COMMERCE
CHALLENGES AND OPPORTUNITIES IN

3. E-COMMERCE AT PRESENT TIME
• E-commerce is one of the Fastest
growing industries in the global
economy.
• It grows nearly 23% every year
• By 2020, global retail e-commerce
can reach up to $27 Trillion

4. WHAT IS E-COMMERCE?
Process of buying, selling, transferring, or exchanging products,
services Via Internet

5. WHAT IS E-COMMERCE?
• Commercial transactions conducted
electronically on the Internet.
E-Commerce or Electronic
Commerce means buying and selling
of goods, products, or services over
the internet. E-commerce is also
known as electronic commerce or
internet commerce.

6. WHAT IS E-BUSINESS?
• E-business is an abbreviation for electronic
business.
• E-business or Online business means business
transactions that take place online with the
help of the internet.
• The term e-business came into existence in
the year 1996.
• Since its emergence, it has grown by leaps and
bounds

7. E-Business Expanding
• Electronic business is a broader term that
encompasses other common terms such as e-
commerce and e-tailing.
• A. Electronic business processes includes
Customer Relationship Management (CRM),
Enterprise Resource Planning (ERP), and
Content Management etc. as these are
becoming very important

8. E-COMMERCE VS E-BUSINESS
E-Business E-Commerce
It is an electronic presence of business,
by which all the business activities are
conducted through the internet.
Buying and Selling of goods and services
through the internet is known as e-
commerce
E-business includes monetary as well as
allied activities.
E-commerce includes transactions which
are related to money
E-business has an ambivert
approach that covers internal as well as
external processes.
E-commerce has an extroverted
approach that covers customers,
suppliers, distributors, etc.
E-business requires a website, Customer
Relationship Management and Enterprise
Resource Planning for running the
business over the internet.
E-commerce requires a website that can
represent the business.
E-business : the internet, intranet and
extranet are used for connecting with the
parties.
E-commerce uses the internet to connect
with the rest of the world.

9. • M-Commerce (Mobile Commerce) is the buying
and selling of goods and services through
wireless handheld devices such as smartphones
and tablets
• The term mobile commerce - coined in 1997 by
Kevin Duffey at the launch of the Global Mobile
Commerce Forum, to mean :-
"the delivery of electronic commerce capabilities
directly into the consumer’s hand, anywhere, via
wireless technology."
M-Commerce

10. Mobile commerce
• Mobile commerce (m-commerce): e.g. 1. Mobile
Ticketing 2. Information Services 3. Mobile Banking.

11. Features of Online Business
• Easy and Convenient to set up
• No Limit to Geographical boundaries
• Comparatively Cheaper than traditional business
• Personalization/Customization Possible
• Universal standards
• Flexible Business Hours
• Cost Effective Marketing Strategies
• Loss of Personal Touch -
• Loss of Personal Interactions – Consumer, seller
• Delivery of products takes time
• Security Vulnerability Exists
• Anyone can buy anything from anywhere at anytime

12. Present Day E-Commerce

13. TOP TEN E-COMMERCE BUSINESS OF THE WORLD
Name Founder Country Total Sales
Jeff Bezos , 1994 Seattle,
Washington,USA
In 2017, Amazon generated
$177.9 billion in net sales
Jack Ma ,1999 China. US$56.152 billion, 2019
Pierre Omidyar, 1995 California $9 billion of revenue in 2017.
Jingdong
Richard Liu
Qiangdong, 1998
Beijing US$19.6 billion in 2018
Nick Swinmurn,1999 Las Vegas, Nevada US$400m in 2018
Hiroshi Mikitani, 1997 Tokyo, Japan Revenue. $10 Billion in 2018.
Home Depot Bernard
Marcus, Arthur
Blank, Kenneth
Langone, Pat
Farrah, Ron Brill,1978
Atlanta $90 billion in annual revenue
Sachin Bansal and
Binny Bansal,2007
Singapore US$2.9 billion, 2017
Robert Gentz, Rocket
Internet, David
Schneider,2008
Berlin, Germany $ 2.2 billion in 2019
Otto Werner Otto,1949 Hamburg, Germany 13.4 billion euros (2018)

14. TYPES OF E-COMMERCE IN 21ST CENTURY
There are six basic Types of E-commerce
1. Business-to-Business (B2B)
2. Business-to-Consumer (B2C)
3. Consumer-to-Consumer (C2C)
4. Consumer-to-Business (C2B)
5.Business-to-Administration (B2A) and
6. Consumer-to-Administration (C2A)

15. 1. Business-to-business (B2B): Transactions that take place
between two organizations. e.g. Intel selling microprocessor
to Dell. ( Producers to Wholesalers)
2. Business-to-Consumer (B2C): Consumer buys
products from a seller. e.g. Dell selling me a laptop
3. Consumer-to-consumer (C2C): Consumer selling
product or service to another consumer e.g. 1. Mary
buying an iPod from Tom on eBay 2. Me selling a car to my neighbor
15
Types of e-Commerce

16. Types of e-Commerce
• Consumer-to-Business (C2B) : Large
number of individuals make their services
or products available for purchase for
companies seeking precisely these types of
services or products.
• Business-to-government (B2G)/ Consumer
to Administration (B2A) : Transactions
conducted between individuals and public
administration e.g. Business pay taxes, file reports,
or sell goods and services to Govt. agencies.

17. Types of e-Commerce
• Consumer-to-Administration
(C2A) : All transactions conducted online by
companies and public administration or the
government and its varies agencies.

19. Question?
• If a person posts an advertisement to sell his
product on OLX website, it is an example of
_______.
• B to C
• B to B
• C to C
• C to B

20. B2B(Business-to-Business)
Tatab2b.comIndiamart.com

21. B2C(Business-to-Consumer)
Flipkart.comSnapdeal.com

22. C2C(Consumer-to-Consumer)
Justdial.comOlx.in

23. The Process of E-Commerce:

24. Challenges of E-Business
Finding the exact or right products to sell
Attracting the Perfect customer – ( Easy Distractions)
Generating targeted traffic ( Keeps on Evolving & Changing)
Capturing Quality Leads ( Right Message for Right Customer)
Nurturing the Ideal Prospects (Value and Entertainment )
Converting shoppers into Paying Customers ( Visitors to Customers)
Retaining Customers – Maintaining Customers Satisfaction
Achieving profitable long-term growth ( Cut Cost –Shipping etc)
Choosing the Right technology & Partners
Attracting and hiring the right people to make it all happen

26. E- Commerce Opportunities
• The internet market is expected to increase
globally at 17% per year.
• The mobile market has grown up to 2 folds, it
captures about 20% of the e-commerce sales
and this will continue.
• The Six Sectors of E-Commerce will continue
to expand due to technological revolution
creating more business opportunities.

29. Six Segments of E-Commerce Sector
Education based services- udemy, coursera, byjus, etc
Deals based: CashKaro, Groupon
Classified portals (marriage or jobs) – Naukri.com, Shaadi.com etc.
Local services – PepperTap, UberEats (this sector is relatively quite new and has
been expanding well)
Online Marketplace- Amazon, Flipkart, Shopper stop (growing and expanding
and has taken about 56% space)
Traveling based: Oyo, MMT, Yatra (occupying around 70% of space)

30. E-COMMERCE JOB OPPORTUNITIES
UI/UX Developer : User Research, User Interface, and
Information Architecture
Content Management : Editing, Content Management, and
Creative writing.
Interactive Designer : Website must be very customer
friendly, that attracts a lot of traffic.
Social Media Marketing : Marketing in Facebook, Twitter
or Instagram
E-commerce Merchandising :Sales and Promotion

31. Challenges of M-Commerce

32. • Reach in rural area : Reach in rural area is limited,
scattered villages still not getting internet and mobile
services which ruin the dream of digital India.
• Online Literacy : People resist changing, those who are
not familiar with mobile application uses show
apprehension towards it and advocate old methods.
• E security issues : E security is major concern of m-
commerce though government has strict rule for cyber
security and consumer protection but still lack of
knowledge can create trouble for customers.
• Privacy : Mobile application and uses of m commerce
create disturbance and as services are available 24*7 but
customers are also available for service provider for 24*7.

33. Opportunities for M-Commerce
Government Support : Government promoting e-payment and
launch of mobile application, telecom regulation and digital
India initiatives is an opportunity for m- commerce.
Mobile and Internet Penetration : More Penetration-
More Business opportunity
Socio Economic Factors : With increased disposable
income people like to buy more and influenced by
peers on social media platform.
Demographics Benefits : India is enjoying
demographic dividend, young population and increase
in education index as well leads to more use of mobile
commerce

34. ANY QUESTIONS

37. Bibliography
• Book : Principles of Management – P.C. Tripathi and P.N. Reddy
• Book : E-Business and E-Commerce Management by Dave Chaffey
• Journal : M-commerce in India: problems, issues and challenges by Dr. A
Madhavi Latha
• Journal : Issues and Challenges in E-Commerce and M-Commerce: A
Review By Nitish Nayyar
• Presentation : Recent Trend in IT and e-Commerce by Dr. P. N. Devali
• Websites: https://datanova.com.au/e-business-explained-challenges-
opportunities/
https://ecommercetrainingacademy.com
https://www.semaphore-software.com/blog/10-common-e-commerce-
challenges-and-solution/
https://www.semaphore-software.com/blog/mobile-commerce-
challenges-opportunities/
Wikipedia
Google.com etc.