Jonnie Jensen, Social Media Strategist and Founder of Live And Social shares how top write winning social media updates. To get your updates read and clicked you will need to write eye catching and clever updates, go through this slideshare taken from his Writing Winning Social Updates webinar to find out the top ways to do so.

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Market Leader Training
Writing Winning Social Updates
Jonnie Jensen
CEO & Social Media Strategist
jonniejensen@liveandsocial.com
08452871181 / +44 7900183311
Connect with me at:
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
http://plus.google.com/+jonniejensen

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The importance of optimising updates
• Make sure your updates get noticed
• Increased engagement
• Increased social media reach
• Increasing industry awareness and influence
• Drive more traffic to your content
• Generate more leads, enquiries and sales
So, how do we do it?

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Where you are now
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Strategy.
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commitment.
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1: Real and personable
• People like to talk to real people.
• Balance use of “I” and “we” authentically.
• Reflect ethos and values of business
• Build community spirit
• Let people get to know your social team
• subject to sector and commercial sensitivities
Image: commons.wikimedia.org/wiki/File:Paperbag_head.jpeg

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2. Questions fuel responses
• Don’t they?
• Invite response
• Polarise opinion
• Do not be afraid
• Be interested in responses
• Don’t do it every time
Image: http://suwandytjin.com/

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3: Clear Call To Action
• People need to be told what to do.
• Direct and instructional
• Share this
• Register now
• Leave a comment
• Please retweet
• Read more info here
• Tag someone below
• Test your calls to action
• Short urls
• UTM’s to track traffic to your site

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4: Author & Influencer engagement
• Acknowledge author
• More then just “Via @liveandsocial”
• Draw influencers into the conversation
• When quote retweeting an author’s tweet,
mention them again so they receive 2
notifications from you.

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5: Originality – stand out from the crowd
• Customise curated content updates
• don’t just leave the automated title of the piece of content
• Explain why you value this update
• This is great.
• Loved this video
• Not something I would do
• Really useful guide
• Awesome insights

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6: Tag people in images
• Tag influencer or key contacts in image
• #GrowthHack for Instagram and Twitter
• Get people to notice your content
• Don’t do it all the time

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7. Reply sequence on Twitter
• Replychain
• #GrowthHack for promoting blog series in Tweets
• Share blog post one using all previous tips
• Share blog post two as reply to original tweet
• Cascades the blog post series within Twitter

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7. Reply sequence on Twitter

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7 ways to optimise social updates
1: Real and personable
2: Questions fuel responses
3: Clear calls to action
4: Author and influencer engagement
5: Originality to stand out from crowd
6: Tag people in images
7: Reply sequence on Twitter

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Open Q&A
If you have any questions then Jonnie and the
Live And Social team are here to help
@LiveAndSocial@JonnieJensen
http://Facebook.com/groups/Digital.Marketing.Success

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Join Facebook.com/groups/Digital.Marketing.Success

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@JonnieJensen
jonniejensen@liveandsocial.com
+44 7900183311
Connect with me at:
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
Connect with
@LiveAndSocial
www.liveandsocial.com
0845 287 1181
Next “Market Leader” webinar:
How to fire and hire your social media team
Tuesday 17th November 12 noon GMT