The COVID-19 outbreak means many events are being cancelled or postponed but Adam Amor, Director of Buffoon Media, explains how his company over comes these challenges using LiveU’s technology.

1. THE SHOW MUST GO ON
The COVID-19 outbreak means many events are being cancelled or postponed but Adam Amor,
Director of Buffoon Media, explains how his company over comes these challenges using LiveU’s
technology.

2. THE SHOW MUST GO ON
We are a bilingual media production and distribution company
based in the UK. Earlier this month, Chicago’s Bridal Show was
cancelled due to COVID-19, this meant that some exhibitors didn’t
have anywhere to launch their new collections, which obviously was
a major concern for them.
We were approached by Enzoani, a bridal gown fashion house,
who asked us to produce a virtual show for them where they could
showcase their new collections.
We worked closely with their website developers, User Fusion, who
added the live stream player into their online hub. This meant that
their resellers could login and watch the live stream with a live chat
facility, as well as place orders online to minimize disruption to their
business.

3. THE SHOW MUST GO ON
The show needed to be filmed in Los Angeles, which meant we
needed to find a camera operator in the area working with a LiveU
encoder, so that they could send the live feed into our studio server
here in Port Talbot, UK.
On the day of the show, the camera operator delivered a live video
feed along with a live audio feed which was used for commentary.
This was then flawlessly streamed into our vision mixer in our UK-
based studio, where we added graphics for each garment along with
music and holding slides. The high-quality live stream meant we
recorded a high-quality version of the stream for further editing and
use post event.
In Los Angeles, the camera operator filmed the show with an XF705
and live streamed with a an LU600 unit, with a super quick set up.
On the UK end, in our studio we received the live feed using LiveU’s
LU2000 server, Blackmagic ATEM Television Studio HD and
Wirecast to produce the show from our studio.

4. THE SHOW MUST GO ON
Using LiveU was great, furthermore, it was very easy to find an
operator in Los Angeles with the LiveU gear. The camera feed came
through with minimal to virtually no delay. The client was happy with
the live stream which meant they were able to showcase their hard
work to resellers. LiveU’s technology enables us to help customers
reach their audience around the world even in these challenging
times.“