Deck presented at DevRelCon London, 2017. In this presentation, I shared lessons of my first year as part of Shopify's Developer Relations team, building out the structure for how we approach Content Marketing.

1. Content Marketing
WTF FTW
@LizCouto

2. Let’s start off with a little context.
500,000+
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3. @LizCouto

4. We have lots of friends
a community of devs.
@LizCouto

5. Needed: more devs
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6. MARKETING
MARKETING
MARKETING
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7. And so it begins …
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8. A marketer?
In a devrel meeting?
@LizCouto

9. was I not
brought in sooner?
WTF
am I doing here?
@LizCouto

10. Lesson 1:
Be the marketer
@LizCouto

11. @LizCouto

12. DevRel trusts you.
The keys to the
kingdom are yours.
@LizCouto

13. @LizCouto

14. Sorry.
Not Sorry.
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15. Lesson 2:
Own the messaging
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16. You revamped
the messaging!
@LizCouto

17. @LizCouto

18. Devs want to hear
from us
each other.
@LizCouto

19. Lesson 3:
Seek partners
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20. Everything
is awesome!
@LizCouto

21. Be the marketer
growth hacker
@LizCouto

22. @LizCouto

23. Lesson 4:
You’re a hacker too
@LizCouto

24. @LizCouto
Things keep
getting better.

25. Year 1
New
kid
building
trust
Forging
Partnerships
Rew
orking
content
&
m
essaging
M
easurem
ent
&
G
row
th
@LizCouto

26. Thanks!