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A Taste of Social Media  for  Real Estate Agents “ Find Your Voice” Liz DeLoach Social Strategies February 8, 2011
Find Your Voice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Media? It’s social, not self promotional  No pressure involved – just the desire to connect with others Hundreds of millions are there – a potentially huge audience Ease of use
[object Object],[object Object],[object Object],[object Object],Welcome to
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Welcome to
[object Object],[object Object],[object Object],[object Object],More ‘likes’ and comments
What is….. ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Why should we use
What to do on ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Great Tweets are…..
Twitterese & Twitterquette ,[object Object],[object Object],[object Object]
Who Do I Follow? How often do they tweet? Are their tweets of interest and value to you? Are they conversing and responsive to others?  Do they have a good “mix” of tweets? Do they Retweet good info? That’ s a sure sign of a generous tweeter.
Who Do I Avoid Following? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Search Resources
Search Resources
Site management tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcast yourself on:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broadcast yourself on: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs Are short entries, usually 200-400 words, on a topic of interest or one about which you are knowledgable Should be attached to your existing website, or can be created on sites such as eblogger or Wordpress Allow you to establish yourself as a thought leader Can boost your site’s search rankings when updated with fresh content routinely – content is king!
Marketing Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finding online conversations ,[object Object],[object Object],[object Object],[object Object]
Why do this???  ,[object Object],[object Object],[object Object],[object Object]
Some telling statistics… ,[object Object],[object Object],[object Object],[object Object]
Final Thoughts ,[object Object]
Questions?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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A Taste of Social Media

  • 1. A Taste of Social Media for Real Estate Agents “ Find Your Voice” Liz DeLoach Social Strategies February 8, 2011
  • 2.
  • 3. Why Social Media? It’s social, not self promotional No pressure involved – just the desire to connect with others Hundreds of millions are there – a potentially huge audience Ease of use
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Who Do I Follow? How often do they tweet? Are their tweets of interest and value to you? Are they conversing and responsive to others? Do they have a good “mix” of tweets? Do they Retweet good info? That’ s a sure sign of a generous tweeter.
  • 13.
  • 14.  
  • 17.
  • 18.
  • 19.
  • 20. Blogs Are short entries, usually 200-400 words, on a topic of interest or one about which you are knowledgable Should be attached to your existing website, or can be created on sites such as eblogger or Wordpress Allow you to establish yourself as a thought leader Can boost your site’s search rankings when updated with fresh content routinely – content is king!
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.