1. Music video questionnaire results analysis
I asked a random sample of students at Eccles College to complete a questionnaire about music
videos and these are the results that I got.
Gender
Male
Female
There were more males than females that answered the questionnaire. However the split is quite
even so I don’t think my results will be too biased towards male preference.
Age
16-25

2. All of the people who answered my questionnaire were between the ages of 16-25. I will be aiming
my music video at this target audience age anyway so these results will be very helpful for choosing
how to construct my music video.
Genre
Rock
Pop
Metal
RnB
Indie
Dance
The most popular music genre seems to be dance, followed by the indie genre and then the
remaining genres seem to have an even split. In spite of dance being the most preferred genre I will
be doing my video to the style of the indie genre, which was still the most second popular.
Where do you watch music videos
TV Channels
Facebook
Youtube
The results show that the most popular way for people to view music videos is by watching them on
video sharing site www.youtube.com; I will eventually be uploading my finished product onto the
site.

3. What style of video do you prefer
narrative
performance
abstract
The most preferred style of video is one with an abstract theme. The video might be mildly related
to the song or not at all. I will be relating my video to the song to an extent and will probably use
concepts from the performance and narrative styles as these proved to be popular too.
Would you rather see an actor or the artist in
a music video
actor
artist
The questionnaire results show that audiences would rather see an artist in a music video rather
than an actor. I will be using a mixture of both but I will definitely be featuring the artist more than
any actors in the video.

4. How long do you like your videos to be
up to 1 min
2-3 mins
3 mins+
The perfect time to have my music video running for would be between 2-3 minutes. No one at all
wanted a video any shorter than a minute, and only a few people would like to watch a music video
that was more than 3 minutes long. I will definitely not be making a music video that is less than a
minute as practically all of my audience would think this too short.
How often do you watch music videos
Every Day
Every Week
Every Month
There is an even split between people watching music videos every day and every week. No one
leaves it a month in between watching music videos. I will be putting it up on a website such
aswww.youtube.com to make it easier to view more often.

5. Do you prefer your music videos to be?
fast
slow
A large majority of audiences prefer their music videos to be quite fast paced and lively rather than
slow. My video editing will be fast paced but the content throughout will be more relaxing.
In conclusion the way my music video will be constructed will be catered to my target audience’s
needs. I will be using certain theories such as the Uses and Gratifications theory created by
Blumler and Katz to subliminally make audiencesfeel more personalised to my video. I will
hopefully be able to design and create my music video in a way that will satisfy specific needs of
my audience.
There will be elements of my music video that will be very metaphorical and will be able to be
interpreted by each individual audience member in a unique way. This is based upon Stuart Hall’s
theory of encoding and decoding where certain messages and symbols have been encoded into
the text by a producer and the audience is left to decode it in a particular way. From my results I
can see that the most preferred video genre audiences would like to see was the abstract genre.
This means a lot of my video will be more down to the interpretation of the audience as there will
be no properly structured narrative or story throughout.
There are some occasions where I will be going against my results slightly. For example my most
preferred genre to see in a music video was the dance genre. However “Indie” was the second
most popular. I will be going with Indie as in my other results audiences said they would like an
abstract video. By using the Indie genre this will make it easier to create an abstract feel to my
music video as the indie genre is well known for its more abstract videos.
Eventually when my music video is complete I will be uploading it onto popular video sharing site
YouTube as this is where the majority of my audience say they see their music videos and this will
ensure my music video being seen by more people.