You might not know it at the time, but that quirky bar you walk past everyday has a story that’s been in the making since the owner first turned on that open sign. We all share in laughter and drinks when we sit at those high top tables but has anyone ever sat down and thought about what makes that bar unique? Is it patrons decked out in cowboy boots and ten-gallon hats that takes you from Fremont to Frisco, Texas? Is it the Star Wars memorabilia that covers every inch of wall space? Or is it that weird acid house music that blindsides you once you walk into the door? We’re telling the stories of bars that bring more to the table than your ice cold beer.

1. Dives, Pubs & Clubs
A Social Media Campaign
Lloyd Alaban
Jack Hunter
McKenna Taylor
MCOM 170

2. “IDs, please!”
Meet the (mostly sober) brains behind DPC
Lloyd Alaban Jack Hunter McKenna Taylor

3. There’s more to bars than meets the glass
You might not know it at the time, but that quirky bar you
walk past everyday has a story that’s been in the making
since the owner first turned on that open sign.
We all share in laughter and drinks when we sit at those
high top tables but has anyone ever sat down and thought
about what makes that bar unique?
Is it patrons decked out in cowboy boots and ten-gallon hats
that takes you from Fremont to Frisco, Texas?
Is it the Star Wars memorabilia that covers every inch of
wall space?
Or is it that weird acid house music that blindsides you once
you walk into the door?
We’re telling the stories of bars that bring more to the table
than your ice cold beer.

4. C’mon, grab a stool!
● We review the most unique bars we find on our travels
○ Drinks
○ Ambiance
○ Special features
○ Recommendations
● Facebook and Instagram

5. I’ll have a name — on the rocks, please!
● We wanted a name that went down smooth, like a Jack & Coke, but had a bit
of flair to it, like a Mai-Tai with those little umbrellas.
● Our name should reflect our audience, brand and content

6. Our patrons
● Bar regulars under 50
● Alcohol enthusiasts
● Millennial drinkers (21-39)

7. Bar menu
Item 1
● We developed a content calendar, with key dates
(e.g., Christmas, bar deals, etc.)
Item 2
● Each one of us reviewed a bar a week
● Posted on FB and IG, with hyperlinks to both
Item 3
● Posted around 2-3 times a week on FB
● About 2-3 times on IG
Item 4
● We shared articles from industry influencers
● Follow for follow

8. Bar hours

9. Facebook
We chose to put DPC on FB because:
● It allows for more blog-style posts. With the ability
to tag the bar being posted about, display it’s
location, and use hashtags, Facebook was the
ideal platform for our reviews.
● Speaks directly to our target audience

11. Instagram
We chose to put DPC on IG because:
● This outlet is very image heavy and a place that
many people use to share fun eating and drinking
experiences.
● Images dominate this platform and should speak
for themselves, rather than having heavy text.
● Tagging is also very popular and leads people to
like, comment, and share posts.

13. Meet our regulars
15

14. Analytics Continued

15. “Last call!”
● Overall, we think our campaign is a success
● But, we could’ve done a couple of things differently
○ Narrow down our target audience
○ Could have thought “more in headlines”

16. Check our IDs
/divespubsclubs
@divespubsclubs
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