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Managing the Mobile Rush:
Smart Strategies for Multi‐channel Publishing
Sitecore Enables Easy Development and Manageability
Today and in the Future
Subtitle
A Whitepaper by Sitecore
This whitepaper was developed in conjunction
with Digitaria, a valued Sitecore partner.
www.ditigaria.com

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Copyright
Copyright © 2011 Sitecore. All Rights Reserved.
Restricted Rights Legend
This document may not, in whole or in part, be photocopied, reproduced, translated, or
reduced to any electronic medium or machine readable form without prior consent, in
writing, from Sitecore. Information in this document is subject to change without notice
and does not represent a commitment on the part of Sitecore.
Trademarks
Sitecore is a registered trademark of Sitecore. All other company and product names are
trademarks of their respective owners.
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Table of Contents
Executive Summary 4
Sitecore empowers mobile marketers with an integrated solution 4
Meet Mobile: The Newest Biggest Marketing Channel 5
Why mobile media is attractive 6
The Mobile Content Opportunity 8
The Mobile Ecosystem: Abundant Possibilities 9
Trending: What’s hot in 2011 9
Mobile Strategies: Guided by Best Practices 10
Best Practice #1: Make mobile part of an integrated online strategy 10
Best Practice #2: Choose a solid, yet flexible, WCM solution 10
Best Practice #3: Draw a roadmap 11
Best Practice #4: “Don’t shrink – rethink” 11
How Sitecore Enables Efficient Multi‐channel Mobile Publishing 13
Sitecore is future­proof 13
Mobile Success Stories: Sitecore CMS in Action 15
The Brookings Institution 15
Association of Tennis Professionals 17
Summary 19
About Digitaria 20
About Sitecore 20
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Executive Summary
With sales of mobile devices surpassing PCs, it’s easy to see why both consumers
and producers of mobile media are flocking to it. Smartphones capture consumers’
undivided attention while enabling them to work in “microtime” – grabbing small
slices of productivity as they use these devices to fill countless sporadic moments of
spare time throughout the day. For producers of mobile content, this dynamic
marketing channel offers accessibility, high levels of deliverability, and new ways to
engage users with targeted, personalized content.
Mobile marketing presents one of today’s hottest opportunities, driven by a new
generation of email marketing. Together, email campaigns, text messaging and
mobile websites deliver highly relevant coupons and other offers, and then allow
consumers to transact directly from their mobile devices, on the go.
Sitecore empowers mobile marketers with an integrated solution
Against a backdrop of rapid growth and change, Sitecore CMS provides an ideal web
content management (WCM) foundation. With
Sitecore CMS can be a host of mobile‐specific capabilities, Sitecore
leveraged across all CMS enables customer‐facing organizations to
engage in 1:1 conversations with individual
marketing channels – customers – on the mobile channel and across
website, email and mobile – any other – to move the conversation forward
delivering a highly for measurable business results. In doing so,
integrated, multi‐channel Sitecore drives true results such as increased
loyalty, higher sales, fewer support calls and
marketing platform.
higher customer satisfaction.
The Sitecore solution provides key capabilities such as:
 A single integrated platform from which to orchestrate, monitor and measure
all customer interactions
 Engagement automation to easily conduct unlimited 1:1 conversations across
all online and offline channels
 Powerful engagement analytics to optimize communications spend
 Built‐in, pre‐integrated online email, web and social media channels, with the
flexibility to integrate with existing channel tools
 Universal profile management that plugs in to Sitecore engagement analytics,
3rd party customer databases and analytics providers.
This whitepaper provides an overview of the current state of mobile marketing, and
how Sitecore CMS allows marketing‐driven organizations to take advantage of fast‐
moving opportunities in this surprise‐filled environment.
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Meet Mobile: The Newest Biggest Marketing Channel
Fueled by game‐changing devices like the iPhone and iPad, and the Google Android
operating system, the small screen is quickly overtaking larger ones. According to
data from International Data Corporation’s (IDC) Worldwide Quarterly Mobile
Phone Tracker, smartphone manufacturers shipped 100.9 million units in the fourth
quarter of 2010, compared to 92.1 million units of PCs shipped worldwide. This
volume of smartphones was up 87.2% year‐over‐year, with 53.9 million
smartphones shipped during 4Q09.1
The growth in adoption of phones
running the Google Android
operating system is particularly
explosive. The market research
firm Nielsen found that Android
had become the most popular
operating system among US
smartphone users, now
accounting for 29% of all active
smartphones. In comparison, the
R.I.M. BlackBerry platform and
Apple’s iOS each account for 27%
of active smartphones in the US.2
In Western Europe, sales of
devices powered by Android
grew 1,580% year‐over‐year, to
7.9 million units in 4Q10, from
Figure 1: In the fourth quarter of 2010, smartphones
470,000 units in 4Q09. 3
outsold PCs for the first time. Source: IDC
Meanwhile, 14.8 million Apple iPad units sold in 2010,4 the year the device was
launched. An estimated 43.7 million will be sold in 2011 and 63.3 million in 2012. 5
The iPad’s explosive popularity is also affecting PC sales; in January 2011 the
Associated Press reported:
“New data from market research firms Gartner Inc. and IDC released Wednesday offered
more evidence that Apple Inc.’s iPad, which has essentially created the tablet market, is
having a serious effect on PC sales…
1 IDC press release, “Android Rises, Symbian^3 and Windows Phone 7 Launch as Worldwide Smartphone
Shipments Increase 87.2% Year Over Year, According to IDC,” February 7, 2011.
2 “Android Pulls Ahead in Smartphone Race, Report Says,” Nick Bilton, The New York Times, March 3, 2011.
3 IDC press release, “Android Explodes in Western Europe, Drives Market Growth and Becomes the Biggest
Smartphone Operating System in 4Q10, says IDC,” March 7, 2011.
4 Source: TechCrunch
5 iSuppli press release, “iSuppli Ups iPad Forecast as Apple’s Component Supply Improves,” October 18, 2010.
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“The threat to the PC industry is that people might buy fewer PCs, and buy tablets instead.
Gartner and IDC emphasized that the extent to which that is happening still isn't known, but
said the rise of tablets will create hard decisions for people about how to allocate their
technology dollars.” 6
Why mobile media is attractive
Mobile phones are, in fact, the world’s most‐used technology device. In 2009, 87% of
U.S. residents said they own a cell phone. Among Americans with jobs, the figure
was even higher, at 92%.7
Smartphones continue to gain in popularity, worldwide; in 2010, 27% of US mobile
phone users had smartphones, up from 16.8% the prior year. In Europe, Spain
stands out for its vanguard smartphone use at 38%, up from 27.6% in 2009. 8
It’s easy to see why both
consumers and producers of
mobile media are so
enthusiastic. Smartphones
capture consumers’
undivided attention while
enabling them to work in
“microtime” – grabbing
small slices of productivity
while waiting in line, or to
fill countless moments of
spare time that crop up
throughout the day.
Consumers who use mobile
devices increasingly rely on
them in moments of need –
such as finding a store or a
service station, getting a
phone number or a bank Figure 2: The proliferation of smartphones is driving the
account balance, locating
consumption of mobile media. In the US, 47% of US
their friends or buying an mobile subscribers consumed mobile media in 2010, up
item online. During these 7.6% over 2009, while that figure stands at 37% in the
pressurized “moments of European Union, up 7% from the previous year. Source:
truth,” content providers comScore Networks
have an unprecedented
6 “Apple's iPad having serious effect on PC sales,” Associated Press, January 13, 2011.
7 Marist Research Poll: “Cell Phone Nation,” June 12, 2009.
8 Source: comScore Networks
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opportunity to engage consumers by providing the right capabilities at precisely the
right time. When necessary information is delivered in the envelope of a compelling
mobile experience, “fanatic” consumer loyalty can be gained.
This axiom, which is unique to the mobile channel, creates a dynamic marketing
environment that offers content producers:
 Accessibility: Because at least 60% of cell phone users carry their phone with
them “at all times,” including inside the home,9 this channel enables
“anytime, anywhere” content distribution and access.
 “Multi­slicing”: Because smartphones give consumers the opportunity to
multi‐task during small slices of productive time, content producers are
quickly devising new ways for them to do so. Mobile content is being
optimized for a large and growing number of tasks that are unique to the
mobile medium, such as capturing a coupon by scanning a QR code on a
poster or magazine ad, and then redeeming the coupon by using the
smartphone as a payment device; using the mobile device as a remote
control; professionally networking in real‐time by using the smartphone to
access associated online applications; and many others.
 User targeting: Mobile devices
offer extremely precise Multi‐slice • [muhl‐tee slahys]
targeting opportunities based
on geo‐location, device, social • verb: To multi‐task on a
network and special interests. smartphone during small
 Relevance: As their owners’ slices of productive time that
constant companion, mobile
devices’ content is inherently
crop up during the day.
highly personal and relevant.
 Measurement: Mobile analytics provide detailed user insight on exactly how
and where mobile content is consumed.
 Deliverability: Phone numbers change much less frequently than email
addresses, ensuring that the vast majority of content is delivered and
consumed.
 “SoLoMo”: Mobile devices are the perfect locus for today’s three top
consumer computing and communication trends: Social, Local and Mobile.
9 Knowledge Networks press release: “New Study Shows Mobile Phones Merging New, Established
Roles: Communicator, Shopping Aide, Entertainment And Research Hub,” September 18, 2008.
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The Mobile Content Opportunity
The rapid growth of mobile devices creates an extraordinary opportunity for mar‐
keters that can develop applications and websites to exploit their unique features
and capabilities. Larger screens, which are increasingly touch‐driven, improve the
user experience and create novel opportunities for content. Meanwhile, lower‐cost
chipsets and OS options enhance mobile devices’ affordability and accessibility.
Unlimited data plans are a key driver in user adoption, the availability of which can
vastly differ by geography. For example, in the US, 33% of providers offer unlimited
data, compared with only 8% in the EU, 10 which can explain the 10‐point difference
between the two geographies in the adoption of mobile media. However, Europe
leads in the use of Short Message Service (SMS), with about 80% of the population
texting. This compares with 60% of North Americans actively using SMS.11
In this fast‐changing environment, hot spots for mobile media are emerging,
including social networking, classifieds and retail. Location‐based marketing is a
prime example. According to 2010 research published by Borrell Associates, this
industry, virtually nonexistent in 2009, will grow to a projected $6 billion in 2015.
The firm notes that food vendors, for example, are seeing 65% coupon redemption
via geo‐fencing/push ads from leaders such as Groupon and LivingSocial.
Spotlight on SMS
Location‐based marketing is enabled by coupons’ primary delivery method: SMS.
Texting is currently the number‐one way to receive coupons; 200,000 mobile
coupons were distributed in 2009, a figure that is predicted to grow to 70 million in
2013, valued at $2.4 billion.12 SMS is the delivery method of choice because:
• Text messages have an 8.22% conversion rate, compared to 1.73% for email and
0.73% for Internet13
• 72% of mobile phone users14 send and receive texts (664 per month vs. 176
phone calls) 15
• 98% of all text messages received are read, and 90% of text messages are read in
the first three minutes.16
10 As of Q4 2010. Source: comScore, February 2011, via mobiThinking.
11 As of the end of 2008. Source: Wikipedia.
12 Source: Vibes Media and comScore
13 Ibid.
14 Deloitte: State of the Media Democracy, Fourth Edition
15 Nielsen Messaging Report, Q1, 2010
15 Source: Mobile Commerce Daily
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The Mobile Ecosystem: Abundant Possibilities
As previously noted, Apple, Google and R.I.M. are currently the mobile industry’s
three major forces. But the field is changing constantly, and can easily be disrupted
by the introduction of devices such as the iPad, or new operating systems such as
Android. Nokia, Microsoft, HP and numerous other players are constantly forming
alliances among themselves and with other market participants.
All together, these forces create a highly dynamic marketplace in which opportu‐
nities can arise for content producers that are agile enough to capitalize on them.
Trending: What’s hot in 2011
Driven by consumers’ embrace of their mobile devices as lifestyle companions, two
major trends are surfacing for 2011, driven by device and content producers:
 M­commerce, enabled by capabilities such as mobile payment (i.e., using the
device to transact the payment either online or at the retail point of sale),
real‐time pricing and research, bar‐code scanning, quick response (QR) codes
and real‐time rewards. Near Field Communication (NFC) is gaining traction
as a payment method for offers and content, allowing the mobile device to
function as a debit or credit card.
 Mobile marketing, driven by a new generation of email marketing that
delivers coupons and other offers directly to users’ mobile devices, and
allowing them to transact on the offer, on‐the‐go. In addition, coupons play a
central role in creative applications that mold banners, SMS messaging
around them, and use push notifications for delivery.
At the same time, consumers are adopting their mobile devices to meet their
emerging requirements, as enabled by new technology, particularly tablet devices,
and lower costs for handsets and plans. These include:
 Second screen, i.e., using the mobile device as a companion to television and
accessing cross‐platform content from sites like Shazam (www.shazam.com)
and GetGlue (www.getglue.com)
 Micropayments for virtual goods purchased online
 Anywhere access and storage via cloud computing plays such as Apple’s
Me.com (www.me.com)
 More game playing as the “gamification” of content attracts new users.
Collectively and on their own, these opportunities provide just a glimpse of the rich
opportunity available to creative mobile marketers with the right strategy and
technology foundation, such as Sitecore CMS.
Please see Section VI for further discussion on how Sitecore CMS is a future‐proof
WCM that meets mobile marketers’ needs today, and in the future.
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Mobile Strategies: Guided by Best Practices
Clearly, the mobile market is large and dynamic; breakthrough devices and
applications can arrive at any time and transform the entire industry overnight. In
this environment, flexibility is essential – and so is a strong foundation. Companies
can dramatically increase their chances of success by guiding their efforts with four
best practices.
Best Practice #1: Make mobile part of an integrated online strategy
Creating and sustaining an effective mobile marketing strategy is an ongoing effort,
not a standalone project with a fixed beginning and end. It should be closely
integrated with a broader online strategy that encompasses all associated media.
As the mobile component is developed in the context of the overall online strategy,
classic questions such as “Who is the audience, and what do they care about?”,
“What is the business goal?” and “How will we define and measure success?” must
be considered amidst the interplay of the four distinct elements of any mobile
initiative:
 Mobile Marketing techniques,
such as personalization, that are
unique to the medium, amplifying
the intense reach of what is
already an extremely personal
device
 Mobile SEO that optimizes search
engine ranking in the mobile
environment
 Mobile Metrics that allow specific
behaviors that are unique to the
mobile environment to be
identified, tracked and targeted
Figure 3: Successful mobile strategies are well  Mobile Development that takes
integrated with a larger online marketing into account the company’s
picture, and optimize all key ingredients for mobile goals and associated
this constantly evolving channel. Source: technology choices.
Digitaria
Best Practice #2: Choose a solid, yet flexible, WCM solution
Clearly, while 2011 has been dubbed the “Year of the Tablet” by some industry
pundits, the larger trend is to Internet‐enable virtually every type of device. The
web content management system delivers core functionality that is relied upon in
any online information access. From traditional and mobile sites today, to
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televisions, set‐top devices and home appliances in the future, companies soon will
be supporting a much wider variety of device types with their websites.
With Sitecore CMS, organizations can be ready for smartphones and whatever new
Internet‐accessing devices that come along, allowing them to:
 Reach visitors anywhere: Serve up content optimized for all the different
devices the audience uses, mobile or otherwise. Sitecore CMS can serve
content and engage the user in context, whether s/he is using a mobile phone
or a desktop PC.
 Orchestrate the conversation: Ensure the same, rich user experience across
different device types, as compared to silo‐like conversations via
disconnected channels. Sitecore allows conversations to have continuity –
transparently picking up, for example, a conversation via email marketing
after a customer visits the corporate website or mobile site for the first time.
 Reduce IT burden: With native support for multi‐device output, Sitecore
allows companies to repurpose any content for any format without extensive
programming.
Best Practice #3: Draw a roadmap Mobile Lingo 101
Speed to market and a highly ambitious online • App: An application that works on
initiative are typically incompatible goals. With a a mobile device, and designed
mobile marketing program, a roadmap is required specifically for mobile use.
that incorporates new devices and an evolving • Android and Droid: The Google
engagement strategy. The mobile roadmap must mobile operating system and
not be channel centric, but place mobile umbrella name for phones that use
developments – new features and capabilities – it. Not Apple. “Droid” can be used
into the context of a larger online strategy. Content interchangeably to describe
testing and refinement, through A/B testing and products from Motorola and HTC.
multivariate testing, is essential to optimize • Mobile site: A website with
engagement. content optimized for display on
mobile device, and does not use
Best Practice #4: “Don’t shrink – rethink” Flash – for now.
• Device detection: Serving up
Bedazzled by the viral success of iPhone apps such content that is not only sized
as the game Angry Birds, many companies correctly for the device’s screen,
instinctively believe that their brand, and business, but takes into consideration where
would benefit from a similarly clever app. However, the device is (GPS), what it
industry research indicates that games, music and supports and how it works (touch
social media were the only categories in which screen, rollerball, etc.).
users would rather use a downloaded app than
browse the mobile web. 15
15Source: “Adobe Mobile Experience Survey: What Users Want from Media, Finance Travel & Shopping,”
conducted by Keynote Systems, October 13, 2010.
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Mobile websites are therefore an effective choice for most companies. Mobile
websites are similar to a traditional website but optimized for mobile browsing.
However, accessing the existing website via mobile browser is not a mobile
optimized site; content and presentation must be optimized for each type of mobile
device to ensure a positive, engaging user experience.
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How Sitecore Enables Efficient Multi‐channel Mobile Publishing
With Sitecore CMS, marketers can create websites for the iPhone, Droid, Blackberry
and innumerable future mobile devices – in fact, any device – easily and efficiently.
Sitecore provides a host of capabilities that not only serves up content, but also does
so in context – playing to individual devices’ strengths, and optimized for mobile
engagement. These capabilities include:
 Device­adaptive templates that can be configured for each supported device.
This not only enables efficient multi‐channel publishing; in conjunction with
Sitecore’s device detection capabilities, it also leverages each device’s
multiple unique aspects (such as presentation, navigation, etc.) to deliver the
best user experience.
 Locale detection, which enables Sitecore to serve up geography‐specific
content, for example, the Japanese‐language version of a mobile site that is
being accessed by a device located in Japan.
 GPS awareness, which if available on the device allows Sitecore to offer
additional functionality like “find my nearest coffee shop/gas station/etc.”
without requiring the user to input a postal code.
 Form factor awareness that automatically makes the navigation device‐
appropriate, such as via buttons, touchscreen or rollerball.
 Screen resolution awareness that affects more than just the layout; this
capability determines how about how much content to serve on the screen
before a “next” button is needed.
Sitecore is future‐proof
Put another way, the Sitecore CMS architecture is designed to deliver “future‐proof”
support for any present or future device. It natively supports multi‐device output,
allowing any page or piece of content to be repurposed in any format. By separating
content from presentation and using the concept of devices, Sitecore allows the
same content to be easily presented in multiple formats.
As described above, these formats can include web browsers, mobile devices, search
engines, printers and future devices. Each content item, whether a press release,
product page or account screen, can be associated with any number of devices, and
each device can trigger different layout and rendering components. Whether the
demand is for multiple smartphone formats, printer‐friendly layouts, RSS feeds, or
XML, there is no limit to the variety of the different devices and content layouts that
can be deployed.
Sitecore further delivers future‐proof consistency across multiple channels in
numerous ways:
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 Using the power of .NET and the flexibility of the Sitecore CMS presentation
engine, deployment of mobile‐ready sites is no more difficult or different
than designing a typical website.
 Sitecore takes personalization to the next level with the ability to profile
individual users. If a specific user prefers mobile content, Sitecore allows
marketers to orchestrate the conversation to target that user via mobile, as
part of an integrated online engagement strategy.
 Content editors can review and approve workflow changes from mobile
devices sent via Sitecore RSS directly to email inboxes, keeping teams always
connected to the website and able to publish new content quickly and
conveniently.
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Mobile Success Stories: Sitecore CMS in Action
The Brookings Institution
The Brookings Institution is a nonprofit organization based in Washington DC, that
conducts high‐quality, independent research and provides innovative, practical
public policy recommendations.
Brookings’ website, www.brookings.edu,
has been on the Sitecore platform since
2007, when valued Sitecore partner Velir
teamed with Washington, DC‐based
Threespot to build a new Brookings
website. Since then, Brookings has
continuously engaged the team to
enhance its website scope and
functionality. Today, its web content is
available in English, Spanish, Chinese
and Arabic, and users have a wide choice
of access methods including native
mobile applications, RSS, social media
and email.
The Brookings Institution’s newest
mobile application, its namesake iPhone
app, has been optimized for the iPad and
includes an in‐page video player,
featured experts section, and a quick
overview of the most recent content.
Figure 4: Brookings’ Android mobile application.
Sitecore streamlines publishing
Rather than add new systems to manage, Velir extended Sitecore to deliver mobile
and cross‐channel publishing to all of Brookings’ digital properties, leveraging the
existing Sitecore content library. Velir extended Sitecore in several notable ways by:
 Using a custom‐built API on top of Sitecore to send the content to the mobile
optimized sites and native applications for the iPhone/iPad, Blackberry, and
Android. This gives users access, via their phones, to thousands of articles
available on the main site.
 Integrating social media into the Sitecore solution. Content authors simply
check a box to publish out to Facebook and/or several different Brookings
Twitter accounts. Twitter publishing also includes a custom URL shortener,
brookin.gs, and the option to schedule the posting time of Tweets. All of these
efforts further the Brookings brand and its reputation as a leader.
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The enhanced site allows content
to be created, edited, and stored in
a single location, while published
out to every digital channel. The
mobile application has several
integration points that Velir
planned and executed: integration
with the YouTube API to display
videos using the standard video
player; integration with the
standard "share" function on
Android; and integration with the
devices’ built in maps, phone and
email functionality.
According to Mark Gregor of Velir,
“Sitecore is the connective tissue
for delivering all Brookings web
content. Users can now easily
access Brookings research on the
go, which is vital for policy makers
and researchers who are
constantly on the move.”
Figure 5: Brookings’ iPhone application.
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Association of Tennis Professionals
As the governing body of the men's professional tennis circuit “ATP World Tour,”
the Association of Tennis Professionals (ATP) serves a uniquely global sport and
geographically diverse audience. Across 62 tournaments in 32 countries, the
association showcases the finest male athletes competing in the world’s most
exciting venues.
ATP World Tour multilingual websites were the first of many built on top of a highly
scalable ATP Digital Platform designed and developed by the digital design, strategy,
technology and marketing company Digitaria, a valued Sitecore partner, using
Sitecore as the platform.
Figure 6: ATP’s mobile application allows fans worldwide to follow their favorite players’ every move.
“Sitecore emerged as the clear choice as it was the most flexible and scalable
solution to manage multiple sites in multiple languages that the ATP could own a
license to in perpetuity. As a Sitecore partner, Digitaria provided the ATP an
immediate leg up on the competition through the implementation of a world class
publishing process and consumer experience with room to grow,” said John Phillips,
SVP Digital Marketing, ATP.
Advanced capabilities for mobile users
In 2009, the ATP launched a new Digital Platform on Sitecore with Digitaria. The
goal was to engage users on almost all devices by implementing a more efficient
CMS that distributed content to all their current and future channels.
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Leveraging Sitecore’s proven model, the ATP’s mobile website allows almost all
mobile users to view the ATP site, player stats, video and other content in a mobile
optimized environment. Created by Digitaria, this mobile site will display properly
on all smartphones and a vast majority of non‐smart phones distributed in the last
three years.
Digitaria developed mobile modules within Sitecore to extend virtually every page
of the websites for mobile web browsers, with device detection and redirection,
requiring no additional resourcing to manage English, Spanish and Chinese language
versions.
Digitaria partnered with Adobe to build an AIR application for the ATP promoting
next generation Flash technology. ATP World Tour Live Connection can now easily
port to popular operating systems in smartphones, tablets and Internet enabled TVs
using Adobe AIR technology. Through these multiple devices, the ATP brand can
continue to expand across the world and support the growing fan base and
organization.
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Summary
As the mobile communications industry evolves at a fast pace, with consumption
habits running in lockstep, the challenge of implementing an effective mobile
strategy quickly becomes complex. For most companies, building a mobile site that
leverages existing content, as opposed to multiple device‐specific mobile apps,
presents the most effective spend of mobile marketing budgets. For these
companies, Sitecore CMS provides a strong foundation for current and future mobile
development, allowing marketers to design websites for the iPhone, Droid,
Blackberry and yet‐to‐be‐announced mobile devices easily and efficiently.
With Sitecore CMS, marketers can not only serve up content, but also do it in context
– playing to individual devices’ strengths, individual users’ preferences, and
optimized for mobile engagement. Sitecore offers:
 Device­adaptive templates that can be configured for each supported device
 Locale detection, which enables Sitecore to serve up geography‐specific
content
 GPS awareness, that personalizes online search, without requiring the user to
input a postal code
 Form factor awareness that automatically makes the navigation device‐
appropriate
 Screen resolution awareness that determines content layout and the quantity
of information to display.
In addition, Sitecore CMS architecture is designed to deliver “future‐proof” support
for any present or future device. It natively supports multi‐device output, allowing
any page or piece of content to be repurposed in any format. By separating content
from presentation and using the concept of devices, Sitecore allows the same
content to be easily presented in multiple formats.
For mobile marketers, Sitecore CMS enables customer‐facing organizations to
engage in 1:1 conversations with individual customers, and move the conversation
forward for real measurable business results. In doing so, Sitecore drives true
business results such as increased loyalty, increased sales, fewer support calls and
higher customer satisfaction.
For more information about Sitecore, please visit www.sitecore.net.
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About Digitaria
Acquired by renowned global agency JWT (a WPP company), Digitaria has
undergone exceptional growth to become one of the country’s leading full‐service
digital agencies.
As a whole‐owned subsidiary of JWT, and part of the WPP network, Digitaria brings
its reputation as a digital leader and industry innovator to a wide spectrum of
industries and organizations around the world.
About Sitecore
Sitecore redefines how organizations engage with their customers online, powering
experiences that can sense and adapt to a customer’s needs to increase revenue and
customer lifetime value and satisfaction. Sitecore was the first Web Content
Management system (WCM) to incorporate marketing automation, intranet portal,
e‐commerce, web optimization, social media and campaign management
technologies into a cohesive, integrated open platform. Sitecore’s software makes it
easy for businesses to identify, serve, engage and convert new customers online.
Sitecore’s broad choice of capabilities enable marketing professionals, business
stakeholders and information technology teams to rapidly implement, measure and
manage a successful website and online business strategy. Its powerful
development platform, integrated marketing automation tools and intuitive editing
workspace enables successful websites of all types.
Thousands of public and private organizations have created and now manage more
than 24,000 dynamic websites with Sitecore including ATP World Tour, Computer
Associates, ISS, Lloyd’s of London, Microsoft, Omni Hotels, Siemens, Thomas Cook
and The Knot.
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