SIM Partner’s Gib Olander explains that being found in a cross device world is no longer about traditional SEO. It’s about optimizing data across an expanded local ecosystem.

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The shift from listing management to
LOCATION DATA MANAGEMENT
LOCATION DATA:
The Foundation for
Discovery Marketing

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Gib Olander
VP, Product, SIM Partners

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Location Data Management isn’t a Presentation Layer Solution
Typical Stack
NAP
DATA AMPLIFIER
DATA AMPLIFIER
NAP NAP
DATA AMPLIFIER
API
LISTING
MANAGEMENT
LOCATION DATA
MANAGEMENT
P r e s e n t a t i o n
L AY E R
B u s i n e s s
L AY E R
D a t a
L AY E R

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Search Results are built from multiple Indices

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There are two components you need to understand when
building location data

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Data Amplifiers

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Google My Business profile page vs.
Google location data API

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• Be discovered by &
recommended to an audience of
60 million users
• 100,000 developers – including
Pinterest, Waze, Microsoft,
Yahoo & Twitter – use
Foursquare’s location data
Drive Discovery on Foursquare and Beyond

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What Consumers Want to See
The most important information that mobile searchers want to
see about a local business on maps:
HOURS OF
OPERATION
SPECIAL OFFERS
AND COUPONS
RATINGS AND
REVIEWS
PRODUCTS AND
SERVICES
BUSINESS
WEBSITE URL

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Build and Activate
a Strong Data
Foundation
Be visible everywhere
consumers are looking.

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Improve Data Through Integrations
Velocity Location
Data Ingestion API
Facebook API
Your
Data
Velocity Amplification of Data
to Ecosystem
Apple
Voice Search
Foursquare
Google My Business
Data Aggregators
IOT
Snapchat
Geo Codes
Attribute
Mapping
USPS

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Clarify Your Professional and Location Attributes
Locations and people are not the same. Map your data accordingly.
LOCATION
DATA
DATA TYPES
Retail Bank Data
HOURS OF OPERATION:
8 am – 8 pm
Professional
Retail Location
Loan Officer Data
HOURS OF OPERATION:
10 am – 6 pm
SPECIALTIES:
Retail Banking
Checking
Savings
ATM
SPECIALTIES:
Mortgage
Conventional Loan
Jumbo Loan

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Results of Monitoring LDH

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Brands that increased their Listing Health
Score by 20% experienced up to:
Location Data Health Matters

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“Oh the Places Your Data Will Go”

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Easily Publish Multiple and Tailored Locator Experiences
Data
Configuration
Location
Management
Simple
Line of
Code
Locator 1
Locator 2
Locator 3
Locator 4

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Enable One to Moment Marketing with Programmatic Publishing
Welcome to Scottsdale, Annie!
Cool down with an iced green
tea lemonade at Starbucks.
Hi Julie! You are near Nordstrom at
Michigan Ave. The Ray-Ban Aviators
you saved in your cart are available at
this location. Come get them today!
Hi John! You’ve entered into flu
zone. Come and get your flue
shot at Walgreens.
The nearest McDonalds is 2.8 miles
away. Ride there with Uber.

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Build
Learn Measure
RESULTS

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THANK YOU
30 N. LaSalle Street, Suite 3400, Chicago, IL 60602
Phone: 800.260.3380