LSA Bootcamp San Francisco: Taking Control of Your Online Reputation

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This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx

Petites entreprises & entrepreunariat

5 WAYS TO USE YELP REVIEWS
TO GROW YOUR BUSINESS
Morgan Remmers – Yelp
Senior Manager of Business Outreach

AGENDA
01 Facebook, Twitter & Email
02 Websites & Newsletters
03 Print & Post For Customers
04 Print & Share With Staff
05 Marketing Collateral
06 Q&A

YOU CAN SHARE
REVIEWS ACROSS
YOUR SOCIAL
NETWORKS AS WELL
AS THROUGH EMAIL.
WHAT

• QUICK
• CASTS A WIDE NET
• LINKS TO YELP
H

YOU CAN USE YELPER
GENERATED CONTENT
TO HELP TELL YOUR
STORY.
WHAT

H• HAT TIP TO YELPERS
• MORE AUTHENTIC
• LINKS TO YELP

YOU CAN PRINT
REVIEWS TO POST
AND SHARE WITH
CUSTOMERS.
HA

HY• MAKES GREAT DECOR
• INSPIRES NEW REVIEWS
• TELLS A CURATED

YOU CAN PRINT
REVIEWS TO SHARE
WITH STAFF.
HA

H• A WAY TO REWARD
STAFF
• WIN HEARTS & MINDS

YOU CAN PRINT
REVIEW SNIPPETS ON
BUSINESS CARDS,
POSTCARDS &
POSTERS.
HA

H• SOCIAL TOP OF MIND
• INSTILLS CONFIDENCE
• DRAWS PEOPLE TO YELP

BIZ.YELP.COM & BIZ.YELP.COM/SUPPORT/MOBILE:
Yelp offers a wealth of free tools for business owners.

ACTIVITY
SPECIALTIES
HISTORY
MEET THE OWNER
BUSINESS RECOMMENDATIONS
PHOTOS
CHECK-IN OFFER
YELP DEAL/CERTIFICATE
BADGES
RESPOND TO REVIEWS
…

CHECK-IN OFFER
YELP DEAL/CERTIFICATE
BADGES
…

A WAY TO TURN
SOMEONE CASUALLY
BROWSING YELP’S
MOBILE APP INTO
SOMEONE SPENDING
MONEY AT YOUR
BUSINESS.
HECKI

• SMART MARKETING
• REWARDS LOYALTY
• MEASURE RESULTS
• SOCIAL TOOL
• WE CLOSE THE LOOP
HECKI

ELPDEA Available on paper… …or on your phone.

ELPDEA• BUILDS CONFIDENCE
• WE CLOSE THE LOOP
• EASY WAY TO TRANSACT

IFTCER• NICE REVENUE SPLIT
• WAY TO SHARE THE
LOVE

01SHARING CONTENT BUILDS AWARENESS.
02BIZ OWNERS WITH NO REVIEWS
• Use the new review sharing tool. Share your Yelp reviews across social networks.
• Tell your story. Incorporate Yelper generated content on your website & newsletters.
• Inspire new reviews. Post great Yelp reviews within your business.
• Use reviews as a training tool. Print out reviews and share with your staff.
• Keep social top of mind. Use review snippets on business cards & marketing collateral.
• Share your story. Add photos and content to your business page.
• Bring people back to Yelp. Use badges & buttons to link people back to your Yelp page.
• Encourage transactions on Yelp by offering a Yelp Deal, gift certificate or Check-In Offer.
TAKEAWAYS

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1. 5 WAYS TO USE YELP REVIEWS TO GROW YOUR BUSINESS Morgan Remmers – Yelp Senior Manager of Business Outreach

2. AGENDA 01 Facebook, Twitter & Email 02 Websites & Newsletters 03 Print & Post For Customers 04 Print & Share With Staff 05 Marketing Collateral 06 Q&A

3. Facebook, Twitter & Email 01

4. YOU CAN SHARE REVIEWS ACROSS YOUR SOCIAL NETWORKS AS WELL AS THROUGH EMAIL. WHAT

5. 12 OW 3

6. • QUICK • CASTS A WIDE NET • LINKS TO YELP H

7. Websites & Newsletters 02

8. YOU CAN USE YELPER GENERATED CONTENT TO HELP TELL YOUR STORY. WHAT

9. OW

10. H• HAT TIP TO YELPERS • MORE AUTHENTIC • LINKS TO YELP

11. Print & Post For Customers 03

12. YOU CAN PRINT REVIEWS TO POST AND SHARE WITH CUSTOMERS. HA

13. OW 12

14. HY• MAKES GREAT DECOR • INSPIRES NEW REVIEWS • TELLS A CURATED

15. Print & Share With Staff 04

16. YOU CAN PRINT REVIEWS TO SHARE WITH STAFF. HA

17. OW

18. H• A WAY TO REWARD STAFF • WIN HEARTS & MINDS

19. Marketing Collateral 05

20. YOU CAN PRINT REVIEW SNIPPETS ON BUSINESS CARDS, POSTCARDS & POSTERS. HA

21. OW 1 23

22. H• SOCIAL TOP OF MIND • INSTILLS CONFIDENCE • DRAWS PEOPLE TO YELP

23. BONUS

24. No Reviews 06

25. BIZ.YELP.COM & BIZ.YELP.COM/SUPPORT/MOBILE: Yelp offers a wealth of free tools for business owners.

26. ACTIVITY SPECIALTIES HISTORY MEET THE OWNER BUSINESS RECOMMENDATIONS PHOTOS CHECK-IN OFFER YELP DEAL/CERTIFICATE BADGES RESPOND TO REVIEWS …

27. CHECK-IN OFFER YELP DEAL/CERTIFICATE BADGES …

28. A WAY TO TURN SOMEONE CASUALLY BROWSING YELP’S MOBILE APP INTO SOMEONE SPENDING MONEY AT YOUR BUSINESS. HECKI

29. HECKI

30. • SMART MARKETING • REWARDS LOYALTY • MEASURE RESULTS • SOCIAL TOOL • WE CLOSE THE LOOP HECKI

31. ELPDEA Available on paper… …or on your phone.

32. ELPDEA• BUILDS CONFIDENCE • WE CLOSE THE LOOP • EASY WAY TO TRANSACT

33. IFTCER

34. IFTCER• NICE REVENUE SPLIT • WAY TO SHARE THE LOVE

35. ADGE

36. UTTON

37. 01SHARING CONTENT BUILDS AWARENESS. 02BIZ OWNERS WITH NO REVIEWS • Use the new review sharing tool. Share your Yelp reviews across social networks. • Tell your story. Incorporate Yelper generated content on your website & newsletters. • Inspire new reviews. Post great Yelp reviews within your business. • Use reviews as a training tool. Print out reviews and share with your staff. • Keep social top of mind. Use review snippets on business cards & marketing collateral. • Share your story. Add photos and content to your business page. • Bring people back to Yelp. Use badges & buttons to link people back to your Yelp page. • Encourage transactions on Yelp by offering a Yelp Deal, gift certificate or Check-In Offer. TAKEAWAYS

38. Q&A 08

39. We know just the place. THANK YOU

Notes de l'éditeur

Title: Avenir Heavy, 45. Subtitle: Avenir Heavy, sized to match Title width.
MORGAN
MORGAN Currently only accessible via the Reviews tab.

LSA Bootcamp San Francisco: Taking Control of Your Online Reputation

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