The Future of Digital Identity: Countdown to 2020

•

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This session was presented at the 2018 Place Conference in New York City on September 13, 2018.

Countdown to 2020
The Future of Digital Identity

3
CCPA
GDPR
Y2k?

4
What’s The Value?

5
$30 / Month
+35%
Billions

6
$40B
2.2B
$0
$200 / MonthNow What?

7
What Would
You be Doing
Differently?

8
Legislation and Compliance
Security and Storage
Customer Inclusion

9
GDPR
CCPA 2020

10
Compliance Cliff?

11
You Can’t Drop the US
These Companies Left
the EU with GDPR
Verve
Drawbridge
Uber Entertainment
Los Angeles Times
The Chicago Tribune
The New York Daily News
The Baltimore Sun
Payver
TapAd
Klout
WarpPortal

12
Start Now

13
Security and Storage

14
145M-Equifax
3B-YAHOO!
45%

15
145M-Equifax
3B-YAHOO!
$7.5m

16
Equifax Uber
Yahoo
American
Airlines

17
The Data Lake Will Become the Data Swamp

18
Micro DMP
Controlled By the Consumer
Protected By a Private Key
The Future?

19
Consumer

20
1. Value
2. Use

21
Transparency
And
Inclusion

22
The winners will make
consumer inclusion &
compliance an integral
part of strategy, not just
check in the box

Neil Sweeney
Founder and CEO, Killi
#yourdatarevolution

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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dollysharma2066

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Dernier (20)

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Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Chat GPT Master Class - Leslie Hughes, PUNCH Media

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

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Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Brand Strategy Master Class - Juntae DeLane

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

The Future of Digital Identity: Countdown to 2020

1. Countdown to 2020 The Future of Digital Identity

3. 3 CCPA GDPR Y2k?

4. 4 What’s The Value?

5. 5 $30 / Month +35% Billions

6. 6 $40B 2.2B $0 $200 / MonthNow What?

7. 7 What Would You be Doing Differently?

8. 8 Legislation and Compliance Security and Storage Customer Inclusion

9. 9 GDPR CCPA 2020

10. 10 Compliance Cliff?

11. 11 You Can’t Drop the US These Companies Left the EU with GDPR Verve Drawbridge Uber Entertainment Los Angeles Times The Chicago Tribune The New York Daily News The Baltimore Sun Payver TapAd Klout WarpPortal

12. 12 Start Now

13. 13 Security and Storage

14. 14 145M-Equifax 3B-YAHOO! 45%

15. 15 145M-Equifax 3B-YAHOO! $7.5m

16. 16 Equifax Uber Yahoo American Airlines

17. 17 The Data Lake Will Become the Data Swamp

18. 18 Micro DMP Controlled By the Consumer Protected By a Private Key The Future?

19. 19 Consumer

20. 20 1. Value 2. Use

21. 21 Transparency And Inclusion

22. 22 The winners will make consumer inclusion & compliance an integral part of strategy, not just check in the box

24. Neil Sweeney Founder and CEO, Killi #yourdatarevolution