MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS. The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy. This deck covers: -- #Mobilegeddon's impact (what it means for your business) -- How to increase your website's traffic -- Going beyond the bare minimum to grow your sales -- Mobile marketing strategies that convert local mobile search into paying customers

1. It’s a
Mobile World

2. What We Will Cover Today
• Impact + changes from #Mobilegeddon
• Strategy development
• Increase mobile website traffic
• Go beyond the basics
• Reach new customers
• Additional resources
• Q&A

3. Impact + Changes
From #Mobilegeddon

4. Google’s Mobile-Friendly Update
• Google mobile
search algorithm
change
• Implemented on
April 21, 2015
• Sites that aren’t mobile-
friendly now rank lower
• Took about one week to
see significant changes
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5. #LocalVoxWebinar
• Simple navigation
• Minimal design elements
• Content in a clean layout
• Click to call functionality
• Addresses that use the
device’s map functionality
• CTAs should use simple
forms and work with
device’s email
How to Be Mobile-Friendly

6. ½of local searches
happen on mobile d
evices and it’s
only increasing
74%
of mobile users
begin their search
on a search engine
(vs. an app a mobile site)
69%
expect a business
to be within 5 miles
of current location
83%
want to buy
immediately
(within a day)
93%
go on to purchase
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7. Take the Mobile-Friendly Test at:
google.com/webmasters/tools/mobile-friendly/
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Analyze your website and
see your design is
compatible with the
algorithm changes.

8. #LocalVoxWebinar
Ensure You
Are Correct in a
Mobile Search

9. #LocalVoxWebinar
Check for Errors in Search Console
(formerly Google Webmaster Tools)
Check for errors in the
Search Traffic section

10. So did
Mobilegeddon
have an impact ?
YES!
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11. • Clicks, pages, countries
• Devices (mobile)
• Search type (web dates 
comparison  custom  month
after change compared to equivalent
days on previous month)
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Run a Search Analytics Report
To See How #Mobilegeddon Impacted You

12. Strategy
Development

13. #LocalVoxWebinar
• Find out how you’re
listed in online
directories
• Fix them!
• localvox.com/free-seo-report
Long-Term ROI
Directory Optimization

14. #LocalVoxWebinar
• Combine Google
My Business with your
mobile-optimized
website
• Gives them the right
information at the right time
• Easy to manage with one
dashboard for all your
information
Long-Term ROI
Search Engine Optimization

15. #LocalVoxWebinar
• Fill in the gap when you’re
waiting for SEO to kick in
• Choose between AdWords
and AdWords Express
• Google automatically
optimizes your ads for you
Short-Term ROI
Search Engine Marketing

16. #LocalVoxWebinar
• Purchases on Google
• Reviews
• Easy to manage with one
dashboard for all your
information
Stay Up-To-Date
Google Continues to Enhance AdWords

17. Increase Your Traffic

18. The simplest website
design is usually the
optimal one
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19. Focus on your
local presence
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20. Tap into
geo-targeting
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21. Don’t forget the
power of social
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22. Don’t silo mobile
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23. Optimize email
marketing
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24. Go Beyond the Basics

25. Over 70% of
consumers will
access discounts
they wants
online from a
smartphone or
comparable
device
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26. Be able to
connect with
your customers
24/7 with mobile
apps
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27. Point people
offline, online and
to your content
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28. On average, text
messages are read
within 4 minutes of
their receipt
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29. Do your images
load in 1-2 seconds
on mobile?
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30. Reach New
Customers

31. #LocalVoxWebinar
Win the “mobile moments”

32. Have the
information mobile
consumers want
easy-to-find and
accessible
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33. Properly display
your website
information
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34. Have simple
mobile navigation
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35. Additional Resources

36. Simple, Effective and Affordable
Local Online Marketing
 Search
 Social
 Mobile
 Email
 Advertising
 Website
 PR
 Lead Gen
Get your free SEO report today!
localvox.com/free-seo-report

37. E-Books
DOWNLOAD
localvox.com/resources
Blog
SUBSCRIBE
localvox.com/blog
More Local Marketing Resources

38. Q&A
Please use the chat feature to ask your
question.
If we don’t get to your question today,
email us at gethelp@localvox.com or
tweet us LocalVoxWebinar.