Online reputation management is the act of claiming, monitoring and shaping your company's brand online. By actively managing your online reputation, you'll be able to share the good things people are saying about you, while minimizing the damage of negative or harmful reviews.

2. LocalVox makes local online marketing
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using SEO, email, mobile, and social media.
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3. Your reputation can make
– or break –
your business.
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4. “It takes 20 years to build a
reputation and five minutes
to ruin it. If you think about
that, you'll do things
differently.”
- Warren Buffet
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5. Social + Local + Mobile Marketing Solutions

6. Social + Local + Mobile Marketing Solutions

7. The internet has amplified
word of mouth marketing.
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8. Online Reputation
Management helps
you promote the
good…
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9. …and mitigate the bad.
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10. Why is Online Reputation
Management so important?
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11. 76% of consumers
are using online
reviews to
determine which
local businesses
to use
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12. Restaurants with 3.5 stars
on Yelp are 63% more likely
to be full than those with
just 3 stars
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13. 72% of consumers trust
online reviews as much as
personal recommendations
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14. 52% of consumers
are more likely to
use a business if
they have positive
reviews
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15. Five Step Process
1. Research
2. Claim
3. Monitor
4. Collect
5. Share
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16. Five Step Process
1. Research
2. Claim
3. Monitor
4. Collect
5. Share
Social + Local + Mobile Marketing Solutions

17. Five Step Process
1. Research
2. Claim
3. Monitor
4. Collect
5. Share
Social + Local + Mobile Marketing Solutions

18. Five Step Process
1. Research
2. Claim
3. Monitor
4. Collect
5. Share
Social + Local + Mobile Marketing Solutions

19. Five Step Process
1. Research
2. Claim
3. Monitor
4. Collect
5. Share
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20. Research
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21. Type your name + reviews
into a Google search
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22. Social + Local + Mobile Marketing Solutions

23. A great example…
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24. A not-so-great example…
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25. Search SocialMention
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26. Run a LocalVox Report
Click Here To Run
Your Free Report
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27. Social + Local + Mobile Marketing Solutions

28. Knowing where you stand
determines how much work
you have ahead of you.
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29. Claim
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30. Own your name online to
protect it from haters
and competitors
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31. Your Website
Social Profiles
Directory Listings
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32. Claim all your directories at
once with SearchCast
We do all the work
for you and make
updating your info
easy as apple pie.
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33. Monitor
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34. React to both positive and
negative mentions in real
time to mitigate risks
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35. Set up Google Alerts on
your business name
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36. Use Social Inbox to monitor
social media + reviews
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37. Respond to:
50-60% of positive reviews
100% of negative reviews
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38. How to respond to
negative reviews
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39. Recognize and address
their pain point
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40. Keep the response short
and polite
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41. Take the conversation offline
(preferably by phone)
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42. An Example
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43. Collect
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44. Create a process to turn
positive experiences into
online reviews
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45. Train your staff to look
for opportunities and
take action
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46. Identify assets that need the
most help
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47. A note about review spam…
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48. In-store opportunities
Videos
Social Media
Collateral
Email Collection
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49. In-store opportunities
Videos
Social Media
Collateral
Email Collection
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50. In-store opportunities
Videos
Social Media
Collateral
Email Collection
Social + Local + Mobile Marketing Solutions

51. In-store opportunities
Videos
Social Media
Collateral
Email Collection
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52. Out of store opportunities
Directories
Email/Written
Social Media
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53. Set goals each month
100 customers per day
5 reviews per week
50x5=250 reviews per year.
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54. Share
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55. Let the world know about
your great reviews
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56. Add links to your
testimonials page
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57. Share your reviews on
social media
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58. Publish videos to YouTube
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59. Build a Twitter testimonials
page on your website
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60. Remember:
There is no substitute for
exceptional service.
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61. But wait!
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62. Leave us a review
Localvox.com/go/yelp
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63. Show us some social love:
Twitter.com/localvox
Facebook.com/localvox
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64. Sign up for blog updates
Localvox.com/blog
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65. Questions?
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