This document discusses how to use Facebook analytics to understand engagement with your page. It provides overviews of page likes, post reach, and the top performing posts. It also allows you to see external referrers driving traffic to your page, determine the best days and times to post, analyze demographic data of your audience, and apply insights to optimize your Facebook strategy.

1. Understanding
Facebook
Analytics

2. OVERVIEW DASHBOARD
See an overview of you Page Likes, post reach, engagement and the
breakdown of your top 5 posts (not pictured below) with engagement
and reach for the past week.

3. PAGE LIKES DASHBOARD
Set a specific time period to see how your Page Likes have increased
over time, and see a visual representation of total page Likes, net Likes,
and where Likes occurred.

4. EXTERNAL REFERRERS
See what websites are sending traffic to your Facebook Page to
determine which external sources increase engagement on your Page.

5. POSTS DASHBOARD
Have a clear understanding of which day and times connect you with
the biggest number of your fans to optimize your post times.

6. POST BREAKDOWN
See which posts perform the best, whether in reach, clicks or likes,
comments or shares to know what content to share on a regular basis.

7. KNOW YOUR AUDIENCE
Find your audience demographic under the "People" tab and see the
gender, country, city and language your Page engages with the most.

8. APPLY THE DATA
Head to Facebook's Insights and dig into your metrics today!
Once you collect the data and analyze it, apply it to
your Facebook strategy. You can learn:
-Best times to post
-Top posts for engagement
-Where you gather Likes
....and so much more!