For many local businesses, Twitter has quickly become a foundational component of your social media marketing strategy, as it's a great way to connect and engage directly with your local customers. For just over a year, Twitter has provided users the ability to dig deeper into their profiles, and gain a greater understanding of their audience, but it's a feature that many businesses are still not aware of. Start learning more about your Twitter profile through data provided directly from the source: Twitter Analytics. From Top Tweets to engagement rates, link clicks and retweet statistics, all the way to demographic information about your followers, the analytical dashboard offers a variety of information to help you better refine your twitter message and follower engagement strategy.

1. Understanding
Twitter Analytics

2. TWEET DASHBOARD
Find detailed information on tweet performance, find the top tweets in
a certain time period and be able to compare month over month of
data.

3. TWEET DASHBOARD;
ENGAGEMENT
Break down your engagement into
Retweets, Likes, link clicks and more to
see how your tweets are performing day
by day.

4. AUDIENCE DASHBOARD
Be able to break down your audience demographic, including interests, who your
audience follows and audience location; create content for your specific
audience.

5. ACCOUNT ACCESS
Add account managers to access analytics and break down what's working for
your local business.

6. EXPORT DATA
Export any data from any page to dig deeper into your metrics, such as being
able to break down which time and day create pique engagement for your local
business.

7. APPLY THE DATA
Head to analytics.twitter.com and dig into your metrics today!
Once you collect the data and analyze it, apply it to
your Twitter strategy. You can learn:
-Best times to post
-Top tweets for engagement
-Audience demographic to focus your content
....and so much more!