Video for Local Business: It's Easier than You Think
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FACT: By 2018, 84% of Internet traffic will be from video. As more and more customers turn to the Internet when researching products and services, local businesses have a huge opportunity to influence the purchase decisions of customers who are ready spend -- if you can capture their attention. Here's how you can capture the attention of customers ready to spend -- simply by telling your story: -- Features of successful videos -- Video ideas that go viral -- Best practices for marketing your video -- Creating professional videos (that don't break the bank) If you want to stay ahead of the curve and start capturing the attention of new customers, this SlideShare presentation will teach you how your local business can capitalize on video.
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Video for Local Business: It's Easier than You Think
- 1. Video for Local Business Capture the Attention of Customers Ready to Spend #LocalVoxWebinar
- 2. • Types of videos • Features of successful videos • Best practices for video marketing • Go viral with these ideas • Additional resources • Q&A session WEBINAR OUTLINE #LocalVoxWebinar
- 3. INCREASE IN POPULARITY #LocalVoxWebinar Source: localvox.com/ resources/small-business- marketing-statistics/ 360% increase in video views on the Internet from 2013-2015 73% of U.S. adults are more likely to make a purchase after watching a video 84% of U.S. Internet traffic is predicted to come from videos in 2018
- 5. LIVE STREAMING VIDEOS #LocalVoxWebinar DEFINITION Also called “streaming video” or “streaming media,” this type of video doesn’t require a Web user to wait to download a file to play it. Instead, the video is sent in a continuous stream of data and is played as it arrives. Live streaming is a popular way to broadcast real- time events.
- 6. LIVE STREAMING IDEAS #LocalVoxWebinar • Share events in real time • Go behind the scenes • Drive repeat views with “How to’s” • Product demos and tutorials • Live Q&A sessions ?
- 7. LIVE STREAMING CHANNELS #LocalVoxWebinar PERISCOPE • Top-rated search features • Map search • Backed by Twitter MEERKAT • Great chat features • Easy to use • Connect to Facebook
- 8. SHORT FORM VIDEOS #LocalVoxWebinar DEFINITION Includes all videos under 10 minutes, however, most commonly are 30 seconds or less, to support social media platforms. Increasing in popularity, especially with millennials. Channels: Facebook, YouTube, Instagram, Vine
- 9. SHORT FORM IDEAS #LocalVoxWebinar • Report the news • Create silent videos • How to and DIY guides • Customer service ?
- 11. LONG FORM VIDEOS #LocalVoxWebinar DEFINITION Pre-recorded videos that are 10+ minutes. Provides viewers with a large amount of information. Has a longer lifespan vs. its short form cousin.
- 12. LONG FORM IDEAS #LocalVoxWebinar • Your business’s history • Thought-leadership • Interviews with industry players • In-depth product demos ?
- 13. LONG FORM CHANNELS #LocalVoxWebinar Your website!
- 17. HAVE A UNIQUE VOICE #LocalVoxWebinar
- 18. GET TO THE POINT #LocalVoxWebinar
- 20. VIDEO MARKETING
- 22. PREPARE AHEAD OF TIME #LocalVoxWebinar
- 23. YOU KNOW THE SAYING… #LocalVoxWebinar
- 26. GOING VIRAL
- 27. BE EMOTIONAL #LocalVoxWebinar • Emotions prompt shares • Touching or funny stories work best • Don’t embarrass anyone!
- 28. DON’T PROMOTE, PORTRAY #LocalVoxWebinar • Show personality • Hard sells don’t work • Be human
- 29. CREATE A MARKETING PLAN #LocalVoxWebinar • Don’t rely on luck • Include promotion • New advertising opportunities
- 31. HIRE HELP #LocalVoxWebinar Email: gethelp@localvox.com Ph: (844) 654-6169
- 32. Regular posts about video marketing and creation localvox.com/blog/ Need more help? Subscribe to Our Blog Get a Free Marketing Consultation CONTACT US (844) 654-6169 or gethelp@localvox.com #LocalVoxWebinar Need More Help?