5. Where do recruiters search?
Corporate resume databases
Make sure your resume has your LinkedIn URL
6. Where do recruiters search? Job Boards
Job Boards – Mega, Niche , University, Social
Who
would you
call?
S ll available?
Refresh o en
Make sure your resume has your LinkedIn URL
9. A Great Social Brand
Can Help You Land a Job
Tracy Clayton was recruited to join BuzzFeed based on
a tweets she created using the hashtag #blackbuzzfeed
10. Or Result In Rejection
if your not careful
From Schools, Employers and could possibly result in Criminal Convictions
11. Because The Internet is Forever
Understanding Social Permanence?
Social permanence is the idea that something posted to a social
media network – or elsewhere online – is unlikely to ever go away.
Even if in private chat – there is always the “screenshot”
12. Let’s Start with LinkedIn
Still The Most Important Tool In a Recruiters Toolbox
90% of Recruiters are on LinkedIn
13. First, the basics
Your Photo and Headline
If you have a profile photo - 14x’s more profile views, 36x’s more likely to get message
Headshot should be 400 X 400 pixels
Headline – use keyword to describe yourself:
Entry Level Java Software Engineer
Photo &
Headline
Are
Critical
15. Your headline might confuse recruiters
we read really fast
At first glance I thought she was a vet that got
Cybersecurity Training to transition out,
almost bypassed her and missed an expert
She should have said:
Cybersecurity expert with TS/SCI,
Air Force Veteran
16. Contact Info
Add job search email -
Make primary
Always have two
Add Twitter Handle/s
Select Your Public Profile URL
And make your profile public
17. You Can Now Tell Recruiters
Your Open to a New Job
LinkedIn Now Allows You To Share You are
Open for Career Opportunities
Turn on the status under your headline
You open status will last 90 days
You can add detailed notes on type of
job, location
Select if you just want recruiters to
know you are looking – they will see this
in their LinkedIn Recruiter Tool
Or Let Everyone in LI Know
18. Summary Section
Use Key Words – Visible Email
Myemail@gmail.com
Senior Finance and Operations Leader with over 20 years of business
experience in financial planning, business analysis, resource allocation,
operational execution and process excellence principles. Leverage extensive
background in strategic planning, forecasting, mergers, acquisitions and
divestitures. Strong team builder and facilitator, consistently foster
collaborative, innovative atmosphere that encourages talented professionals
and teams to reach maximum potential. Ability to solve problems, synthesize
complex information and communicate direction in concise, easily understood
formats. Received Intuit’s Finance Recognition of Excellence Award.
Specialties: Financial planning and analysis (FP&A), strategic planning and
operational execution, business process and workflow improvements
Only first 210 Characters Automatically Show Now
20. Add and Edit Content
(Adding Media Like Video or PowerPoint)
File Size may not exceed 300 MB, maximum resolution for images in 120 megapixels
You can add Adobe PDF’s, PowerPoint, Microsoft Word Docs, OpenOffice Presentation Docs,
OpenOffice Documents .txt files, .jpg/.jpeg, .png, .bmp, .tiff, .gif (doesn’t support animation)
23. How To Create a Public Profile
So You Can Be Found
Turn to On
24. Is Your Public Profile Really Public?
get found on Google by checking all boxes
Move all sliders
25. Because Recruiters Search LinkedIn
Using Google As Well
Bingo –
All Chief Architect
LinkedIn Profiles
using insite
searches. They are
found because the
profiles are marked
public
26. How You Can Find
Recruiters on LinkedIn
Search using recruiter and keyword, you can add company to narrow down
Review Headline
Review Summary
When Messaging
Review company
website
Add position
number and title
Include Resume
28. Now Add Connections
• College alumni (high school alumni)
• Work Peers
• Former Work Peers
• Family
• Neighbors
• Recruiters from targeted companies
• Recruiters you have interviewed with
• Hiring Managers you have interviewed with
Ask after interview, may I send you a LinkedIn Invite
29. Applicant Tip: many Recruiters set their profiles to Open profiles, which
means they are accepting Linkedin messages from anyone in or outside their
Linkedin network. You can recognize it by the golden Linkedin badge next to
their name, which essentially means you can send them a free InMail.
https://www.linkedin.com/help/linkedin/answer/139
33. Comment and Like Others’ Updates
but stay positive, no one hires bitter
Notice she is answering questions and
Sharing additional information
Note she is saying she will pass on tip
34. Check Out Whose Viewed Your Profile
It Means You Are
Showing Up In Searches
35. Join appropriate groups & introduce yourself
35
• Click “groups”
• Click “your groups”
• Click “groups directory”
• Enter keywords for groups you
are looking for (i.e. “product
management”)
• Click “join”
• Select how often you want to
receive email updates
• Recent Changes: You can now
join 100 groups; no more sub
groups; no more “Open
Groups”; can no longer post
online articles. jobs still show up
but only stay up now 14 days in
groups now
Jobs Tab – all paid LI jobs, Career Discussion –
more postings
36. How Recruiters Search
on LinkedIn Recruiter
Recruiters can use a form to search or do “Boolean searches”
LinkedIn Recruiter is a Paid Tool
37. Recruiters Can Search All Responses or Narrow Down
When On LinkedIn Recruiter
(this is a recruiter only tool)
Open to Career Opportunities
Folks who have followed
a company page
More Likely To RespondTotal candidates
Do I have time to review
each one of them or do
I narrow?
38. Responding to an inmail
when you are interested
• Always include your email and phone number (LI says it shares but it does not)
• You can suggest times of days that will work for you
• Recruiters are taught to keep inmails short, if you are interested you might want to
check out their website. They may not include a link but they typically will include
a title
• Ask for the recruiters contact information as well and create a contact
• Ask the recruiter or hiring manager if you can connect directly with them on
LinkedIn when the interviews are done. Some recruiters may have you connect
immediately
• Always look up the hiring managers or interviewers profile prior to the interview.
Google the interviewers name with the word blog, speaker, presentation, Youtube
or Slideshare to see if you can learn anything more. If they are technical, see if
they have a github profile
• Check out their company page on LinkedIn, google the company
39. Why you should answer inmails even
if not interested
in particular role or looking
We recommend you always answer inmails regardless of whether you are
interested in the role or even open to new opportunities
You never know when you might need a new job, the best time to
network is before you need it
Let recruiter know you aren’t interested but that you will keep them in
mind in case you run across anyone. Ask them to share their contact info
and save. Share your contact info with them as well. Share referrals
You show up on LinkedIn Recruiter as more likely to respond, prompting
more recruiters to reach out
Form relationships with recruiters at targeted companies in advance of
need – no one could have ever predicated Covid 19, those that have
networked in advance have the advantage,
they are not starting from scratch
40. LinkedIn Messaging is not a Chat Site
Increase the odds of hearing back from a recruiter by
reading their profile,
Does their headline or summary provide clues as to that
area they recruit for
Does their summary section say how to contact them and
what to provide
41. Let’s Talk Facebook –
The Other Giant in the Room
Recruiters are learning how to use Facebook
potential is huge if they can figure it out
42. Facebook Has Joined the Recruiting Game
Follow Hashtag #Job
Find Groups the Post Jobs In Your Field
Facebook
Company Pages
Post Jobs
43. Facebook Groups Can Help Your Career
Women In Product
Find Jobs, Ask Advice, Prepare for Interviews
Follow Leaders in your field, learn the latest tools, techniques
44. But You Need to Use the
About Me Section Properly
Public
Work
Education
Professional Email Address
Work Related Websites
Work Related Post
Friends Only
Pictures
Videos
Personal Post
Month / Day Birth
Only You
Cell Phone Number
Year of Birth
45. Difference between FB Page and Group
What is the difference between the
two! In general, a page is a public profile that
allows companies and brands to introduce
their services and activities. A group is a
community-based feature that gathers people
with the same interests to discuss topics and
share their opinions.
71. A Great Social Brand Can
Help You Land a Job
Tracy Clayton was recruited to join BuzzFeed based on
a tweets she created using the hashtag #blackbuzzfeed
72. Or Result In Rejection
if your not careful
From Schools, Employers and could possibly result in Criminal Convictions
73. Because The Internet is Forever
Understanding Social Permanence?
Social permanence is the idea that something posted to a social
media network – or elsewhere online – is unlikely to ever go away.
74. Social Media Posts that Impact
Student’s Lives
In the News This Year
Local High School
Student Racist
Photo
Shared On
Twitter – Senior,
now has left
school
Georgia State University Student Shares
Post on Finsta, now expelled
Racist Video Shared On
Private Account But
Shared Publically –
Video Went Viral,
expelled and kicked out
of her sorority
76. To Fired – Employers Are Watching
CBS Executive Fired for
Facebook Post
after Las Vegas Shootings
PR Executive Tweets
On Plane
Fired When She Lands
Someone Screenshots Your Posts And Sends It To Your “future” Employer
77. Given recent events
What is your “social” responsibility?
Stop The Online Rumor Mill
Don’t post, repost without knowing all the facts
Take Screenshot
Report to social channel
Report to authorities
local police / FBI
78. Connect With Me
Gail Houston – gail_houston@intuit.com;
@ghouston on Twitter
send me a LinkedIn Invite
How are companies using Snapchat
Intuit – Charles Martin, known as the @internguy on snapchat uses the service to engage students on campus. He creates filters for tips, he snaps that he will be in the café – come grab some coffee and talk. He invites them to career advice discussions. He is friendly, engaging and funny. Students love it. Before he started, he hired 4 students off Stanford campus, today he is hiring 18 a year off a highly competitive campus.
GrubHub used Snapchat to find a social media intern. They posted a slideshow telling candidates how to apply (show them your best doodle thru snapchat).
McDonalds - http://fortune.com/2017/04/07/mcdonalds-snapchat-jobs/ - McDonalds has created a snaplication for users to start the process
Social Talent – Siofra Pratt – Aug 2015 - -https://www.socialtalent.com/blog/recruitment/7-of-the-most-underrated-tools-in-recruitment
Workology - https://workology.com/top-10-companies-using-instagram-for-employer-branding/ - showcases other companies using Instagram to hire.
https://www.inc.com/jt-odonnell/a-powerful-way-to-use-instagram-to-recruit-employees.html
https://www.socialtalent.com/blog/recruitment/10-crazily-creative-instagram-job-ads
Yelp and Marriott Get Creative - http://www.arikhanson.com/2013/04/18/how-companies-are-using-instagram-as-a-recruiting-tool/
Geo recruiting is about sending very targeted ads thru a variety of channels – it could be SMS, it might be thru Snapchat. It might be just to very targeted individuals or it could be to anyone entering a building or “targeted area”
Geofencing – uses GPS and radio frequency identification. You will determine a perimeter – might be around a company or at an event when used for recruiting. The potential “applicant” will receive a message on their cell phone.
http://www.npr.org/sections/alltechconsidered/2017/07/07/535981386/recruiters-use-geofencing-to-target-potential-hires-where-they-live-and-work
http://www.skyhookwireless.com/blog/-latest-geofencing-trend-better-candidate-recruitment
What are geo location filters on snapchat - https://www.snapchat.com/geofilters and On demand geo filters - https://www.snapchat.com/on-demand
Geofilters are special overlays that communicate the “where and when” of a Snap in a fun way, whether you're sending it to a friend or adding it to your Story. An on demand geo filter allows you to use a geo filter for a specific location / specific period of time. (think of the university recruiter being out on an event on campus)
https://www.forbes.com/sites/kathleenchaykowski/2015/04/15/snapchat-sneakily-uses-its-own-app-to-poach-uber-engineers/#7c78074073ec
http://www.businessinsider.com/snapchat-is-targeting-pinterest-twitter-engineers-2015-4
Learn more about how Fetch used Tinder to recruit - https://blog.hubspot.com/agency/recruitment-stunts - Fetch's one-day stunt resulted in 270 candidates
Learn about how Interns created a Tinder account to recruit talent - http://adage.com/article/agency-news/swipe-interns-create-tinder-recruiting-tool/310150/
http://www.hrdive.com/news/using-snapchat-and-tinder-to-source-millennial-talent/420325/
http://adage.com/article/agency-news/swipe-interns-create-tinder-recruiting-tool/310150/
http://www.accesstalent.co.uk/blog/274-is-tinder-for-recruitment-the-best-way-to-access-it-talent
http://www.adweek.com/digital/mobile-agency-found-its-newest-intern-tinder-170647/