The combination of the documentary and ancillary texts (radio trail and magazine article) was effective due to establishing a consistent house style and clear links between the pieces. A mysterious, dark tone was used across all pieces to match the documentary's subject of youth culture and smoking. The radio trail was broadcast on BBC Radio 1, fitting the target audience of 16-21 year olds. While the magazine piece had a broader audience, it maintained the simple layout and focus on facts from the documentary to still effectively advertise and tie back to the target subject.

1. Question 2
How effective is the combination of
your main product and ancillary
texts?

2. • In addition to the documentary we had to
create a radio trail and a magazine article to
match the documentary. These two products
were made to advertise the documentary
about when it is on and addition information
to get the audience to watch the it.

3. Target Audience
• Our main target audience was the youth culture of the UK as this is what our
documentary was specifically talking about. The age range is predominantly 16 –
21 years of age however we do try and target an older age range of people in their
late 20s and early 30s. This is because the channel that we have chosen for our
documentary to be broadcast on is BBC Three and with this age range it is perfect
for our documentary to be shown on.

4. At the start we had to think of a way to connect the two ancillary tasks
to the documentary so we decided to create a house style that fits
with all three. We decided to go with a mysterious and dangerous
approach towards the tasks.
This is shown easily through both the ancillary tasks with the beginning
of the radio trail with the narrator expressing singular words to show
the problems of youth culture and that they cause youth smoking.
Again in the radio trail we use a mysterious backing beat to outline
danger and emphasise the words that you are hearing at that point.
In the Article we keep to a black and white house style to outline the
dark and mysterious vibe that we are attempting to go with. In
addition the photos are taken at night again emphasising the effect of
the dark showing that anything could happen.

5. • We had to make sure that there was a clear link between all three of our tasks so that it will
create an effective advertisement towards the documentary. I believe that with the
appropriate target audience that we have aimed for we have achieved an effective link.
• The radio Trail is going to be broadcasted on BBC Radio 1 which has a target audience of 15 -
29 so fits perfectly within the documentaries age range. This is a print screen of the remit of
BBC Radio 1 outlining its target audience and how they want to engage them:-
• I believe that the inclusion of snippets from the documentary talking about facts about
smoking, the same style backing beat and the enthusiasm of the narrator throughout the
radio trail, firstly connects the radio trail and the documentary but also connects to the target
audience showing mystery and dynasty that is also in their lives.

6. TV Article
• The TV listings article also had to link with the documentary. We
attempted to do this by using quotes and facts that were present in the
documentary to create a link.
This quote is featured
in both the magazine
article and the
documentary.
• In addition the images that we used were not from the documentary but
had the same age group that is featured and the same topic of smoking as
they all have cigarettes in their hand and emphasises the youth and
smoking through these photos that link between the two tasks.

7. • The Magazine article is a lot less linked to the documentary than the radio trail this
is because of the style that we wanted to fit with the radio times as the target
audience is a lot more greater than BBC Radio 1. therefore we had to try and
connect the target audience of the radio times with our own target audience of 16
– 21 year olds.
• The radio times however does link with the house style that we were going for as
they have simple layouts, a couple of images and main bold title. The simple
layout does fit the idea of mystery and seriousness of the documentary as the
audience wont see it as a joke magazine but see it as a high end magazine.
These are the key facts of he radio times
and as you can see the effective
combination of this and the documentary
is not very strong due to the higher target
audience of the Radio Times which has a
predominant focus on the ABC1 category
showing that it is for a higher audience.